API

Integrity and signing

Google Play's integrity and signing services help you to ensure that users experience your apps and games in the way you intend.

API

Play Integrity API

API

Play Developer Reporting API

API

Google Play In-App Reviews API

API

Google Pay API for Android

API

Inappproducts API

API

Google Play Developer API

API

Publishing API

API

Subscriptions and In-App Purchases API

API

Reporting API

API

Reply to Reviews API

API

Permissions API

API

Play Games Services Management API

API

Voided purchases API

Article

Overview of Play Feature Delivery

Article

Play Asset Delivery

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Language and locale resolution overview

Article

About Android App Bundles

Manage all your app bundles, versions, and assets in one place and get expected app and update size, downloads, and insight into what Google Play generates for delivery

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5 Play Console updates to help you understand your app's delivery performance

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Android game development

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In-app updates

Article

Firebase Test Lab: Beyond Pre-Launch Reports

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Partner Marketing Hub: Visual identity

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Optimize your app publishing process with new Google Play Console features

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Staged releases allow you to bring new features to your users quickly, safely and regularly

Article

Control when changes to your app are sent for review with new Play Console features

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Monitor all your deep links in one place

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Create deep links to app content

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Improve your app quality and discovery on Google Play

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Enable next generation IDs for better Play Games Services support for all Google accounts

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Google Play Games Services: Sign-in for Android Games

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Google Play Games Services: Saved Games Support in Android Games

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Google Play Games Services: Integrate the Friends APIs (Java)

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Google Play Games Services: Sign-in

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Google Play Games Services: Quality checklist

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Google Play Games Services: Friends

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Google Play Games Services: Leaderboards

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Customize the KPIs on your Google Play Console dashboard

Article

Google Play Console powers better strategic decisions with new engagement metrics and unique benchmarks

Article

Grow globally through localization

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Localize your app

Article

Android Performance Tuner (APT)

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Performance insights for Games, powered by Android Performance Tuner

Article

Track, prioritize, and fix app crashes faster

Firebase Crashlytics, a real time crash reporting tool, helps you prioritize and fix your most pervasive app crashes based on the impact on real users.

Article

Raising the bar on technical quality on Google Play

Article

Android vitals

Android vitals lets you monitor your app quality, reporting on key user-impactingissues and helping you debug and prioritize across them.

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Reduce your app size

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Making Ratings and Reviews better for users and developers

Article

Leverage the in-app review API

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Plan for success on Google Play with Reach and devices

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Ratings & Review on the Play Store

Article

Google Play's billing system

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Price in-app products with confidence by running price experiments in Play Console

Article

Grow your game’s revenue with Google Play Console’s new strategic guidance

Article

Review in-app subscription performance

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Sell subscriptions

Article

Improved Play Console user management

Article

Core app quality

Article

Improved app quality and discovery on Google Play

Article

Build high-quality apps and games

Article

Firebase test lab

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Firebase Crashlytics

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Firebase Performance Monitoring

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Wear OS

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About Android App Bundles

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App quality

Article

Introduction to Material Design

Article

Google Ads: Promote Your Mobile App with App Campaigns

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Firebase App Indexing

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Handling Android App Links

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Firebase Dynamic Links

Article

Android for Cars

Article

Android TV

Article

Chrome OS

Article

Google Fit

Article

Google Cast SDK

Article

Firebase A/B Testing

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Firebase Remote Config

Article

Build for Billions best practices

Article

Upcoming changes to InAppProducts API and subscription catalog management

Article

Getting ready - Google Play's billing system

Article

Play Commerce prevented over $2 billion in fraudulent and abusive transactions in 2022

Article

Integrate the Google Play Billing Library into your app

Article

Google AdMob: Increase Your App Advertising Revenue

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Download user journey checklist

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Notifications overview

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Google Assistant: App Actions

Article

US Children's Online Privacy Protection Act (COPPA)

Article

EU General Data Protection Regulation (GDPR)

Article

Building for kids

Article

Go Ramadan

Article

Think with Google: How to make your app localisation successful in Japan

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Think with Google: How to make your app localisation successful in Korea

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Think with Google: How to make your app localisation successful in Thailand

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Think with Google: How to make your app localisation successful in Brazil

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Think with Google: How to make your app localisation successful in Mexico

Article

Google Play Coffee break with iMumz | From start-up to scale-up

Article

Kicking off Google Play Coffee breaks, with Jimjum Studios

Case Study

The Hindu’s monetization success story

How The Hindu boosted revenue and subscriber retention with Google Play Commerce

Case Study

Spotify: Driving discoverability and engagement

Learn how Spotify expands its global reach with engage SDK.

Case Study

SuperPlay x Google Play

How SuperPlay boosted player engagement and tripled installs with Google Play Points

Case Study

Custom store listings increase Koo's installs 15%

Koo's mission is to unite the world despite its language barriers.

Case Study

Splendid Apps increases revenue by 9% with store listing experiments

Learn how Splendid Apps managed to increase revenue, improve conversions, and stabilize their Play Store ranking by utilizing Google Play’s Store Listing Experiments.

Case Study

Nexon finds success with pre-registration rewards

Learn how Nexon increased day 60 retention and monetization with pre-registration rewards.

Case Study

SayHi Chat grows installs and user engagement with app translation service

Case Study

The Witcher: Monster Slayer increases reach with Android Performance Tuner

Case Study

Babbel increases ratings volume by 64% with In-App Review API

Case Study

FunPlus improves engineering efficiency and device targeting with Reach and devices

Case Study

CyberAgent maintains high Play store rating with the Google Play In-App Review API

Case Study

Gram Games uses Android vitals to reduce 1-star reviews by 50%

Learn how Gram Games used Play Console to quickly identify a bug causing a crash, stabilize the game, and launch an update.

Case Study

CD Projekt RED reduces update size by 90% and increases update rates by 10% with Play Asset Delivery

Case Study

The Android App Bundle speaks Duolingo’s language, reducing its app size by 56%

Case Study

Adobe reduces app size by 20% with app bundles and dynamic delivery

Case Study

League of Legends: Wild Rift drove nearly 40M pre-registrations on Google Play

Case Study

Google Play subscriptions boost engagement for games

Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement.

Case Study

PlayKids uses price localization to boost revenue by over 220%

Article

Android Developer Story: Ludo King goes from local to global

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Netflix reduced app size by 33% with Android App Bundle and dynamic feature modules

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Android Developer Story: Rayark improves game quality and conversion rate with Google Play Console

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Android Developer Story: Viki uses subscriptions to build a sustainable business

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Android Developer Story: IGG finds success in India with Google Play

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Android Developer Story: miHoYo making global impact with Google Play

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Android Developer Story: The Guardian - Understanding and engaging mobile users

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Android Developer Story: Photo app Aviary uses ratings & reviews to iterate faster on Android

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Android Developer Story: LIFULL improves user experience and engagement on Google Play

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Android Developer Story: CyberLink increased revenue with Google Play subscriptions

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Android Developer Story: Beelinguapp finds success with subscriptions

Console feature

App bundle explorer

Manage all your app bundles, versions, and assets in one place and get expected app and update size, downloads, and insight into what Google Play generates for delivery

Console feature

Closed testing

Get early feedback on new features from trusted users, without impacting your public ratings and reviews.

Console feature

Internal app sharing

Quickly share app bundles and APKs with your internal team using a link.

Console feature

Internal testing

Quickly distribute your builds to a small set of trusted testers without the need to wait for app reviews. Integrate with build qualification processes before promoting to more users.

Console feature

Open testing

Gather quantitative and qualitative feedback on your app or game from a large number of testers.

Console feature

Pre-launch reports

Spot issues before they affect your users. Test on a range of Android devices to learn more about your app's stability, performance, accessibility, and more.

Console feature

Device catalog

View and manage the devices that are compatible with your app.

Console feature

Integrity and signing

Google Play's integrity and signing services help you to ensure that users experience your apps and games in the way you intend.

Console feature

Pre-registration

Create excitement and awareness of your apps and games before they’re launched.

Console feature

Production

Make your app or game available to users on Google Play.

Console feature

Publishing overview

See your draft and pending changes in one place, and control when updates are published

Console feature

Releases overview

Monitor your builds to manage your releases at every stage of the process

Console feature

Acquisition reporting

Track acquisition trends and see which sources are driving the highest quality impressions

Console feature

Custom store listings

Drive users to tailored store listings by country, install state, or by campaign using unique listing URLs

Console feature

Deep links

See a comprehensive snapshot of your deep links so you can easily identify and troubleshoot issues

Console feature

Main store listing

Make a great first impression on potential users with a strong Google Play store listing

Console feature

Play Games Services

Help acquire, engage, and retain players with premium features like automatic sign-in, leaderboards, achievements and friends

Console feature

Statistics

Query, explore, and compare exclusive metrics about your app from across Play Console. Find answers, analyze trends in detail with custom dimensions, and compare your performance to similar apps.

Console feature

Store listing experiments

Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.

Console feature

Translation services

Localize your app experience for users around the world by translating your app's store listing page, app strings, and in-app products

Console feature

Android Performance Tuner

Get game perfoemance insights that help you deliver the best possible user experience by optimizing frame rate stability, loading time, and fidelity across devices.

Console feature

Android vitals

Monitor and improve the technical quality of your app or game. Android vitals reports on key user-impacting issues and helps you to debug and prioritize across them

Console feature

App size

Smaller apps download faster and have higher install success rates, so it's important to monitor and optimize your app size for best results

Console feature

Ratings

Your app rating is a reflection of how users respond to your app. Learn what affects your rating and what you can do to influence it.

Console feature

Reach and devices

Understand your user and issue distribution to make better decisions about which specs to build for, where to launch, and what to test

Console feature

Reviews

Discover what users are saying about your app. Engage with users by responding directly to their feedback.

Console feature

In-app products

Grow your revenue by selling products within your app using Google Play Billing

Console feature

Price experiments

Price with confidence by testing price points for in-app products and optimizing for local purchasing power at scale

Console feature

Strategic guidance

Get monetization insights and metric-driven guidance to help you grow your game’s revenue

Console feature

Subscription reporting

Understand the performance of your subscription business with an in-depth analysis of key metrics

Console feature

Subscription setup

Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management

Console feature

Policy status

Manage your compliance with new and existing Google Play policies, all in one place

Console feature

Team and user management

Invite team members to take advantage of Play Console insights, tools, and features. Granular permissions ensure you can safely allow access to only the features you want them to see.

Guide

Build a high-quality app or game

Drive long term success by improving key app quality components including content, user experience and technical performance

Guide

Getting featured on Google Play

Every day, Google Play helps billions of people discover new engaging, helpful, and enriching content from our developer community. We reward developers who invest in building great user experiences, and we’re constantly developing ways to support and promote high-quality apps and games. These include discovery treatments, for example higher ranking in places where we make recommendations to users, and featuring treatments, such as dedicated spaces for promotional content.

Guide

Release with confidence

Make your app launch a success with tools and strategies to help publish, manage, and distribute your app worldwide

Guide

Grow your audience

Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play

Guide

Monetize with Play Commerce

A commerce platform to help you reach your monetization goals. Explore tools, features, and programs deeply integrated into Google Play - all built on top of our trusted and secure platform.

Guide

Engage and retain your users

Keep users coming back for more with our engagement tools and insights

Help Center

Inspect app versions with the app bundle explorer

The Android App Bundle is the publishing format on Google Play. Publishing using app bundles helps to reduce the size of your app, simplify releases, and enable advanced distribution features.

Help Center

View and analyze your app's ratings and reviews

Help Center

Set up an open, closed, or internal test

Help Center

Share app bundles and APKs internally

Play Academy

Use a pre-launch report to identify issues

Help Center

Understand your pre-launch report

Help Center

View and restrict your app's compatible devices

Help Center

View and download supported devices

Help Center

Prevent unauthorized modification and redistribution with automatic integrity protection

Help Center

Use Play App Signing

Help Center

Build awareness for your apps with pre-registration

Help Center

Create custom store listings to target specific user segments

Help Center

Google Ads Help: About App campaigns for pre-registration

Help Center

Publish your app

Help Center

Prepare and roll out a release

Play Academy

Review your app's data per release

Help Center

Control when app changes are reviewed and published

Article

Release app updates with staged rollouts

Help Center

Distribute app releases to specific countries

Help Center

Measure your app's acquisition and retention

Help Center

Download and export monthly reports

Help Center

Measure and analyze your app's acquisition

Help Center

Create custom store listings to target specific user segments

Help Center

Verify and maintain deep links

Help Center

Add preview assets to showcase your app

Help Center

View app statistics

Help Center

Run A/B tests on your store listing

Help Center

Which parts of my app should I localize?

Help Center

Which languages should I translate into?

Help Center

Translate and localize your app

Help Center

Monitor your app's technical quality with Android vitals

Help Center

Deobfuscate or symbolicate crash stack traces

Help Center

Review performance alerts

Help Center

Monitor your app's technical quality with Android vitals

Help Center

View your app’s download and install sizes

Help Center

Inspect app versions with the app bundle explorer

The Android App Bundle is the publishing format on Google Play. Publishing using app bundles helps to reduce the size of your app, simplify releases, and enable advanced distribution features.

Help Center

View and analyze your app's ratings and reviews

Help Center

View and understand your app's quality and reach

Help Center

View app statistics

Help Center

Create and edit in-app products

Help Center

How to run price experiments

Help Center

Understand monetization metrics with strategic guidance

Help Center

Create and manage subscriptions

Help Center

Download sales and payout reports

Help Center

Create and manage subscriptions

Help Center

My app has been removed from Google Play

Help Center

Prepare your app for review

Help Center

Add developer account users and manage permissions

Help Center

Protect your developer account

Help Center

Ads

Help Center

User data

Help Center

Add preview assets to showcase your app

Help Center

Promotional content for in-app and in-game events and featured products

Help Center

Release app updates with staged rollouts

Help Center

Choose a category and tags for your app or game

Help Center

Requirements related to content ratings for apps, games and the ads served on both

Help Center

About App campaigns

Help Center

Create custom store listings to target specific user segments

Help Center

Create and set up your app

Help Center

View and restrict your app's compatible devices

Help Center

View app statistics

Help Center

Add info cards to videos

Help Center

Measure and analyze your app's acquisition

Help Center

Set up your app's prices

Help Center

Quests on Google Play

Help Center

Create and manage subscriptions

Help Center

Measure and analyse your app's acquisition

Help Center

Download and export monthly reports

Help Center

Tax and compliance settings for paid apps, subscriptions, and in-app products

Help Center

Payments

Help Center

Understanding Google Play’s Payments policy

Help Center

Google Play’s service fee

Help Center

Understanding our service fee

Help Center

Create an in-app product

Help Center

Supported locations for distribution to Google Play users

Help Center

Compare your app’s Android vitals and ratings with custom peer groups

Help Center

Review in-app subscription performance

Help Center

Families policies

Help Center

Manage target audience and app content settings

Help Center

Google Play Families Policies

Help Center

Translate and localize your app

Help Center

Build awareness for your apps with pre-registration

Help Center

Enrolling in the user choice billing pilot

Insight

Go Global

Grow in local markets with insights and best practices from Google Play

Medium

Pre-launch testing for mobile games

A guide to Google Play’s pre-launch tools.

Medium

Deep links crash course

Medium

Driving Buyer Behavior with In-App Purchases

Medium

Driving buyer behavior with subscriptions

Medium

How to Scale the Happiness of Your Users

Read about lessons from MyFitnessPal on sustainable, long-term engagement and growth.

Medium

Drive inclusivity and belonging in gaming

Medium

An introduction to metrics

Medium

An experiment with app rewards

Medium

Best practices for launching a sequel to your mobile game

Medium

Signs and signals of sub-optimal monetization

Medium

How to win back subscribers who cancel

Medium

Rethinking your game monetization strategy

Medium

Diversifying your mobile games' revenue with rewarded ads

Medium

Benefits of the freemium model

Medium

Strategies for effectively monetizing genre-mashing titles

Medium

10 tips to optimize app engagement

Medium

Apps that fit: designing around people’s lives to unlock sustainable growth

Medium

Best practices for mobile games in multiplayer communities

Medium

Optimizing notifications in games

Medium

Best practices for publishing in Chinese languages

Medium

Best practices to expand your payer base in India and Southeast Asia

Medium

Increase engagement and distribution using local events and holidays in India and Southeast Asia

Medium

Driving payer conversion in India and Southeast Asia

Medium

Find success for apps and games in Japan

Medium

Find success for apps and games in South Korea

Medium

Find success for apps and games in Thailand

Medium

Discover insights to find success for apps and games in France

Medium

6 tips to launch your app or game in Germany

Medium

Find success for apps and games in the Middle East and North Africa

Medium

6 best practices to guide your culturalization and localization strategy in Russia

Medium

5 tips to launch your app or game in the UK

Medium

Explore insights into mobile games in Western Europe

Medium

Engaging players and unlocking spend in Spanish speaking Latin America

Medium

7 tips to help you drive player engagement and revenue

Medium

Insights into Latin America’s mobile games market

Medium

Localization strategies for entering the USA’s expansive apps and games economy

Medium

From PC to mobile: Lessons in expanding to multi-platform gaming

Medium

Best practices for bringing PC and console games to mobile

Play Academy

Make the most of the Android App Bundle and dynamic delivery

Play Academy

Test your app or game

Testing can be a valuable step for your app, whether you have a production app and are preparing an update, or you have a new app and are looking to gather pre-launch feedback.

Play Academy

Use a pre-launch report to identify issues

Play Academy

View and restrict your app's compatible devices

Play Academy

Make the most of the Android App Bundle and dynamic delivery

Play Academy

Maximize pre-launch momentum with pre-registration

Play Academy

Google Play Academy: Launch courses

Play Academy

Review your app's data per release

Play Academy

Google Play Store Listing Certificate

Showcase your app growth and user acquisition skills with our industry-recognized certification.

Play Academy

Best practices for your Google Play store listing preview assets