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Leverage the reach of Google Play
Make your app or game available to more than two billion users worldwide.
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Minimize risk with staged rollouts
Catch last-minute issues before they affect more users by rolling out updates in stages.
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Track your release behavior
Manage your rollouts by monitoring key release metrics on the Release dashboard.
Best practices
- Use pre-launch reports prior to publishing your update to identify and fix issues before they impact your users
- After testing your app, create a release in the production track to publish it to all users. Be familiar with the three types of publishing status to understand what happens after you submit your app.
- Once your app submission is approved, decide when to publish your app with managed publishing , instead of it going live immediately after approval
- After you've published your app, monitor your Android vitals to quickly identify issues and bad behaviors that affect users on specific devices and Android versions
- Review the Prioritized Quality Issues panel to quickly identify and address the most critical user-impacting issues.
Find out more
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Prepare and launch versions for release
Visit the Help Center to learn how to manage your app versions with Android App Bundles
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Review app data by release
Compare release versions to see changes in metrics like installs, updates, ratings, reviews, crashes, and ANRs
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Successful launches and updates on Google Play
Watch this Google I/O talk on using release management tools
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Using staged releases
Learn about the benefits of rolling out your releases in stages
More on releasing with confidence
Make your app launch a success with tools and strategies to help you publish, manage, and distribute your app worldwide
Console features
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Open testing
Gather quantitative and qualitative feedback on your app or game from a large number of testers
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Closed testing
Get early feedback on new features from trusted users, without impacting your public ratings and reviews
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Internal testing
Quickly distribute your builds to a small set of trusted testers without the need to wait for app reviews. Integrate with build qualification processes before promoting to more users.
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Releases overview
Monitor your builds to manage your releases at every stage of the process
