Add Bidding Seasonality Adjustment
Stay organized with collections
Save and categorize content based on your preferences.
Java
// Copyright 2021 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
package
com.google.ads.googleads.examples.advancedoperations
;
import static
com.google.ads.googleads.examples.utils.CodeSampleHelper.getPrintableDateTime
;
import
com.beust.jcommander.Parameter
;
import
com.google.ads.googleads.examples.utils.ArgumentNames
;
import
com.google.ads.googleads.examples.utils.CodeSampleParams
;
import
com.google.ads.googleads.lib.GoogleAdsClient
;
import
com.google.ads.googleads.v21.enums.AdvertisingChannelTypeEnum.AdvertisingChannelType
;
import
com.google.ads.googleads.v21.enums.SeasonalityEventScopeEnum.SeasonalityEventScope
;
import
com.google.ads.googleads.v21.errors.GoogleAdsError
;
import
com.google.ads.googleads.v21.errors.GoogleAdsException
;
import
com.google.ads.googleads.v21.resources.BiddingSeasonalityAdjustment
;
import
com.google.ads.googleads.v21.services.BiddingSeasonalityAdjustmentOperation
;
import
com.google.ads.googleads.v21.services.BiddingSeasonalityAdjustmentServiceClient
;
import
com.google.ads.googleads.v21.services.MutateBiddingSeasonalityAdjustmentsResponse
;
import
com.google.common.collect.ImmutableList
;
import
java.io.FileNotFoundException
;
import
java.io.IOException
;
/**
* Adds a seasonality adjustment for all search campaigns that adjusts Smart Bidding behavior by the
* expected change in conversion rate for the given future time interval.
*
* <p>For more information on using seasonality adjustments, see
* https://developers.google.com/google-ads/api/docs/campaigns/bidding/seasonality-adjustments.
*/
public
class
AddBiddingSeasonalityAdjustment
{
private
static
class
AddBiddingSeasonalityAdjustmentParams
extends
CodeSampleParams
{
@Parameter
(
names
=
ArgumentNames
.
CUSTOMER_ID
,
required
=
true
,
description
=
"The client customer ID of the Google Ads account that the seasonality adjustment will"
+
" be added to."
)
private
Long
customerId
;
@Parameter
(
names
=
ArgumentNames
.
START_DATE_TIME
,
required
=
true
,
description
=
"The start date time in yyyy-MM-dd HH:mm:ss format of the conversion rate adjustment"
+
" period."
)
private
String
startDateTime
;
@Parameter
(
names
=
ArgumentNames
.
END_DATE_TIME
,
required
=
true
,
description
=
"The end date time in yyyy-MM-dd HH:mm:ss format of the conversion rate adjustment"
+
" period."
)
private
String
endDateTime
;
@Parameter
(
names
=
ArgumentNames
.
CONVERSION_RATE_MODIFIER
,
required
=
true
,
description
=
"The conversion rate modifier that will be applied during the adjustment interval."
)
private
Double
conversionRateModifier
;
}
public
static
void
main
(
String
[]
args
)
throws
IOException
{
AddBiddingSeasonalityAdjustmentParams
params
=
new
AddBiddingSeasonalityAdjustmentParams
();
if
(
!
params
.
parseArguments
(
args
))
{
// Either pass the required parameters for this example on the command line, or insert them
// into the code here. See the parameter class definition above for descriptions.
params
.
customerId
=
Long
.
parseLong
(
"INSERT_CUSTOMER_ID_HERE"
);
params
.
startDateTime
=
"INSERT_START_DATE_TIME_HERE"
;
params
.
endDateTime
=
"INSERT_END_DATE_TIME_HERE"
;
params
.
conversionRateModifier
=
Double
.
parseDouble
(
"INSERT_CONVERSION_RATE_MODIFIER_HERE"
);
}
GoogleAdsClient
googleAdsClient
=
null
;
try
{
googleAdsClient
=
GoogleAdsClient
.
newBuilder
().
fromPropertiesFile
().
build
();
}
catch
(
FileNotFoundException
fnfe
)
{
System
.
err
.
printf
(
"Failed to load GoogleAdsClient configuration from file. Exception: %s%n"
,
fnfe
);
System
.
exit
(
1
);
}
catch
(
IOException
ioe
)
{
System
.
err
.
printf
(
"Failed to create GoogleAdsClient. Exception: %s%n"
,
ioe
);
System
.
exit
(
1
);
}
try
{
new
AddBiddingSeasonalityAdjustment
()
.
runExample
(
googleAdsClient
,
params
.
customerId
,
params
.
startDateTime
,
params
.
endDateTime
,
params
.
conversionRateModifier
);
}
catch
(
GoogleAdsException
gae
)
{
// GoogleAdsException is the base class for most exceptions thrown by an API request.
// Instances of this exception have a message and a GoogleAdsFailure that contains a
// collection of GoogleAdsErrors that indicate the underlying causes of the
// GoogleAdsException.
System
.
err
.
printf
(
"Request ID %s failed due to GoogleAdsException. Underlying errors:%n"
,
gae
.
getRequestId
());
int
i
=
0
;
for
(
GoogleAdsError
googleAdsError
:
gae
.
getGoogleAdsFailure
().
getErrorsList
())
{
System
.
err
.
printf
(
" Error %d: %s%n"
,
i
++
,
googleAdsError
);
}
System
.
exit
(
1
);
}
}
/**
* Adds a "CHANNEL" scoped seasonality adjustment for the client customer ID, dates, and
* conversion modifier rate specified.
*
* @param googleAdsClient the GoogleAdsClient
* @param customerId the client ID of the Google Ads account
* @param startDateTime the start time of the seasonality adjustment (in yyyy-MM-dd HH:mm:ss
* format) in the account's timezone
* @param endDateTime the end time of the seasonality adjustment (in yyyy-MM-dd HH:mm:ss format)
* in the account's timezone
* @param conversionRateModifier the conversion rate adjustment (an increase or a decrease), which
* accounts for estimated changes in conversion rate due to a future event
*/
private
void
runExample
(
GoogleAdsClient
googleAdsClient
,
Long
customerId
,
String
startDateTime
,
String
endDateTime
,
Double
conversionRateModifier
)
{
try
(
BiddingSeasonalityAdjustmentServiceClient
seasonalityAdjustmentServiceClient
=
googleAdsClient
.
getLatestVersion
().
createBiddingSeasonalityAdjustmentServiceClient
())
{
BiddingSeasonalityAdjustment
seasonalityAdjustment
=
BiddingSeasonalityAdjustment
.
newBuilder
()
// A unique name is required for every seasonality adjustment.
.
setName
(
"Seasonality adjustment #"
+
getPrintableDateTime
())
// The CHANNEL scope applies the conversionRateModifier to all campaigns of specific
// advertising channel types. In this example, the conversionRateModifier will only
// apply to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to
// specific campaigns.
.
setScope
(
SeasonalityEventScope
.
CHANNEL
)
.
addAdvertisingChannelTypes
(
AdvertisingChannelType
.
SEARCH
)
// If setting scope CAMPAIGN, add individual campaign resource name(s) according to
// the commented out line below.
// .addCampaigns("INSERT_CAMPAIGN_RESOURCE_NAME_HERE")
.
setStartDateTime
(
startDateTime
)
.
setEndDateTime
(
endDateTime
)
// The conversionRateModifier is the expected future conversion rate change. When this
// field is unset or set to 1.0, no adjustment will be applied to traffic. The allowed
// range is 0.1 to 10.0.
.
setConversionRateModifier
(
conversionRateModifier
)
.
build
();
BiddingSeasonalityAdjustmentOperation
operation
=
BiddingSeasonalityAdjustmentOperation
.
newBuilder
()
.
setCreate
(
seasonalityAdjustment
)
.
build
();
MutateBiddingSeasonalityAdjustmentsResponse
response
=
seasonalityAdjustmentServiceClient
.
mutateBiddingSeasonalityAdjustments
(
customerId
.
toString
(),
ImmutableList
.
of
(
operation
));
System
.
out
.
printf
(
"Added seasonality adjustment with resource name: %s%n"
,
response
.
getResults
(
0
).
getResourceName
());
}
}
}
C#
// Copyright 2021 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
using
CommandLine
;
using
Google.Ads.Gax.Examples
;
using
Google.Ads.GoogleAds.Lib
;
using
Google.Ads.GoogleAds.V21.Errors
;
using
Google.Ads.GoogleAds.V21.Resources
;
using
Google.Ads.GoogleAds.V21.Services
;
using
System
;
using
System.Collections.Generic
;
using
static
Google
.
Ads
.
GoogleAds
.
V21
.
Enums
.
AdvertisingChannelTypeEnum
.
Types
;
using
static
Google
.
Ads
.
GoogleAds
.
V21
.
Enums
.
SeasonalityEventScopeEnum
.
Types
;
namespace
Google.Ads.GoogleAds.Examples.V21
{
/// <summary>
/// This code example adds a channel-level seasonality adjustment that adjusts Smart Bidding
/// behavior by the expected change in conversion rate for the given future time interval.
///
/// For more information on using seasonality adjustments, see
/// https://developers.google.com/google-ads/api/docs/campaigns/bidding/seasonality-adjustments.
/// </summary>
public
class
AddBiddingSeasonalityAdjustment
:
ExampleBase
{
/// <summary>
/// Command line options for running the <see cref="AddBiddingSeasonalityAdjustment"/> example.
/// </summary>
public
class
Options
:
OptionsBase
{
/// <summary>
/// The Google Ads customer ID for which the call is made.
/// </summary>
[Option("customerId", Required = true, HelpText =
"The Google Ads customer ID for which the call is made.")]
public
long
CustomerId
{
get
;
set
;
}
/// <summary>
/// The start time of the seasonality adjustment (in yyyy-MM-dd HH:mm:ss format) in
/// the account's timezone.
/// </summary>
[Option("startDateTime", Required = true, HelpText =
"The start time of the seasonality adjustment (in yyyy-MM-dd HH:mm:ss format) " +
"in the account's timezone.")]
public
string
StartDateTime
{
get
;
set
;
}
/// <summary>
/// The end time of the seasonality adjustment (in yyyy-MM-dd HH:mm:ss format) in
/// the account's timezone.
/// </summary>
[Option("endDateTime", Required = true, HelpText =
"The end time of the seasonality adjustment (in yyyy-MM-dd HH:mm:ss format) in " +
"the account's timezone.")]
public
string
EndDateTime
{
get
;
set
;
}
/// <summary>
/// The conversion rate adjustment (an increase or a decrease), which accounts for
/// estimated changes in conversion rate due to a future event.
/// </summary>
[Option("conversionRateModifier", Required = true, HelpText =
"The conversion rate adjustment (an increase or a decrease), which accounts for " +
"estimated changes in conversion rate due to a future event.")]
public
double
ConversionRateModifier
{
get
;
set
;
}
}
/// <summary>
/// Main method, to run this code example as a standalone application.
/// </summary>
/// <param name="args">The command line arguments.</param>
public
static
void
Main
(
string
[]
args
)
{
Options
options
=
ExampleUtilities
.
ParseCommandLine<Options>
(
args
);
AddBiddingSeasonalityAdjustment
codeExample
=
new
AddBiddingSeasonalityAdjustment
();
Console
.
WriteLine
(
codeExample
.
Description
);
codeExample
.
Run
(
new
GoogleAdsClient
(),
options
.
CustomerId
,
options
.
StartDateTime
,
options
.
EndDateTime
,
options
.
ConversionRateModifier
);
}
/// <summary>
/// Returns a description about the code example.
/// </summary>
public
override
string
Description
=
>
"This code example adds a channel-level seasonality adjustment that adjusts Smart "
+
"Bidding behavior by the expected change in conversion rate for the given future "
+
"time interval. For more information on using seasonality adjustments, see "
+
"https://developers.google.com/google-ads/api/docs/campaigns/bidding/seasonality-adjustments."
;
/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
/// <param name="startDateTime">The start time of the data exclusion (in
/// yyyy-MM-dd HH:mm:ss format) in the account's timezone.</param>
/// <param name="endDateTime">The end time of the data exclusion (in
/// yyyy-MM-dd HH:mm:ss format) in the account's timezone.</param>
/// <param name="conversionRateModifier">The conversion rate adjustment (an increase or a
/// decrease), which accounts for estimated changes in conversion rate due to a future
/// event.</param>
public
void
Run
(
GoogleAdsClient
client
,
long
customerId
,
string
startDateTime
,
string
endDateTime
,
double
conversionRateModifier
)
{
// Get the BiddingSeasonalityAdjustmentServiceClient.
BiddingSeasonalityAdjustmentServiceClient
biddingSeasonalityAdjustmentService
=
client
.
GetService
(
Services
.
V21
.
BiddingSeasonalityAdjustmentService
);
BiddingSeasonalityAdjustment
seasonalityAdjustment
=
new
BiddingSeasonalityAdjustment
()
{
// A unique name is required for every seasonality adjustment.
Name
=
"Seasonality adjustment #"
+
ExampleUtilities
.
GetRandomString
(),
// The CHANNEL scope applies the conversionRateModifier to all campaigns of
// specific advertising channel types. In this example, the
// conversionRateModifier will only apply to Search campaigns. Use the
// CAMPAIGN scope to instead limit the scope to specific campaigns.
Scope
=
SeasonalityEventScope
.
Channel
,
AdvertisingChannelTypes
=
{
AdvertisingChannelType
.
Search
},
// If setting scope CAMPAIGN, add individual campaign resource name(s)
// according to the commented out line below.
// Campaigns = { "INSERT_CAMPAIGN_RESOURCE_NAME_HERE" },
// The date range should be less than 14 days.
StartDateTime
=
startDateTime
,
EndDateTime
=
endDateTime
,
// The conversionRateModifier is the expected future conversion rate change.
// When this field is unset or set to 1.0, no adjustment will be applied to
// traffic. The allowed range is 0.1 to 10.0.
ConversionRateModifier
=
conversionRateModifier
};
BiddingSeasonalityAdjustmentOperation
operation
=
new
BiddingSeasonalityAdjustmentOperation
()
{
Create
=
seasonalityAdjustment
};
try
{
MutateBiddingSeasonalityAdjustmentsResponse
response
=
biddingSeasonalityAdjustmentService
.
MutateBiddingSeasonalityAdjustments
(
customerId
.
ToString
(),
new
[]
{
operation
});
Console
.
WriteLine
(
$"Added seasonality adjustment with resource name: "
+
$"{response.Results[0].ResourceName}"
);
}
catch
(
GoogleAdsException
e
)
{
Console
.
WriteLine
(
"Failure:"
);
Console
.
WriteLine
(
$"Message: {e.Message}"
);
Console
.
WriteLine
(
$"Failure: {e.Failure}"
);
Console
.
WriteLine
(
$"Request ID: {e.RequestId}"
);
throw
;
}
}
}
}
PHP
< ?php
/**
* Copyright 2021 Google LLC
*
* Licensed under the Apache License, Version 2.0 (the "License");
* you may not use this file except in compliance with the License.
* You may obtain a copy of the License at
*
* https://www.apache.org/licenses/LICENSE-2.0
*
* Unless required by applicable law or agreed to in writing, software
* distributed under the License is distributed on an "AS IS" BASIS,
* WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
* See the License for the specific language governing permissions and
* limitations under the License.
*/
namespace Google\Ads\GoogleAds\Examples\AdvancedOperations;
require __DIR__ . '/../../vendor/autoload.php';
use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Examples\Utils\Helper;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Lib\V21\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V21\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V21\GoogleAdsException;
use Google\Ads\GoogleAds\V21\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType;
use Google\Ads\GoogleAds\V21\Enums\SeasonalityEventScopeEnum\SeasonalityEventScope;
use Google\Ads\GoogleAds\V21\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V21\Resources\BiddingSeasonalityAdjustment;
use Google\Ads\GoogleAds\V21\Services\BiddingSeasonalityAdjustmentOperation;
use Google\Ads\GoogleAds\V21\Services\MutateBiddingSeasonalityAdjustmentsRequest;
use Google\ApiCore\ApiException;
/**
* This example adds a customer-level seasonality adjustment that adjusts Smart Bidding behavior by
* the expected change in conversion rate for the given future time interval.
*
* For more information on using seasonality adjustments, see
* https://developers.google.com/google-ads/api/docs/campaigns/bidding/seasonality-adjustments
*/
class AddBiddingSeasonalityAdjustment
{
private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
private const START_DATE_TIME = 'INSERT_START_DATE_TIME_HERE';
private const END_DATE_TIME = 'INSERT_END_DATE_TIME_HERE';
private const CONVERSION_RATE_MODIFIER = 'INSERT_CONVERSION_RATE_MODIFIER_HERE';
public static function main()
{
// Either pass the required parameters for this example on the command line, or insert them
// into the constants above.
$options = (new ArgumentParser())->parseCommandArguments([
ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
ArgumentNames::START_DATE_TIME => GetOpt::REQUIRED_ARGUMENT,
ArgumentNames::END_DATE_TIME => GetOpt::REQUIRED_ARGUMENT,
ArgumentNames::CONVERSION_RATE_MODIFIER => GetOpt::REQUIRED_ARGUMENT
]);
// Generate a refreshable OAuth2 credential for authentication.
$oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();
// Construct a Google Ads client configured from a properties file and the
// OAuth2 credentials above.
$googleAdsClient = (new GoogleAdsClientBuilder())
->fromFile()
->withOAuth2Credential($oAuth2Credential)
->build();
try {
self::runExample(
$googleAdsClient,
$options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
$options[ArgumentNames::START_DATE_TIME] ?: self::START_DATE_TIME,
$options[ArgumentNames::END_DATE_TIME] ?: self::END_DATE_TIME,
$options[ArgumentNames::CONVERSION_RATE_MODIFIER] ?: self::CONVERSION_RATE_MODIFIER
);
} catch (GoogleAdsException $googleAdsException) {
printf(
"Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
$googleAdsException->getRequestId(),
PHP_EOL,
PHP_EOL
);
foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
/** @var GoogleAdsError $error */
printf(
"\t%s: %s%s",
$error->getErrorCode()->getErrorCode(),
$error->getMessage(),
PHP_EOL
);
}
exit(1);
} catch (ApiException $apiException) {
printf(
"ApiException was thrown with message '%s'.%s",
$apiException->getMessage(),
PHP_EOL
);
exit(1);
}
}
/**
* Runs the example. Adds a "CUSTOMER" scoped seasonality adjustment for the client customer
* ID, dates, and conversion modifier rate specified.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param string $startDateTime the start time of the seasonality adjustment (in
* yyyy-MM-dd HH:mm:ss format) in the account's timezone
* @param string $endDateTime the end time of the seasonality adjustment (in
* yyyy-MM-dd HH:mm:ss format) in the account's timezone
* @param float $conversionRateModifier the conversion rate adjustment (an increase or a
* decrease), which accounts for estimated changes in conversion rate due to a future event
*/
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $startDateTime,
string $endDateTime,
float $conversionRateModifier
) {
// Creates a bidding seasonality adjustment.
$seasonalityAdjustment = new BiddingSeasonalityAdjustment([
// A unique name is required for every seasonality adjustment.
'name' => 'Seasonality adjustment #' . Helper::getPrintableDatetime(),
// The CHANNEL scope applies the conversionRateModifier to all campaigns of specific
// advertising channel types. In this example, the conversionRateModifier will only
// apply to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to
// specific campaigns.
'scope' => SeasonalityEventScope::CHANNEL,
'advertising_channel_types' => [AdvertisingChannelType::SEARCH],
// If setting scope CAMPAIGN, add individual campaign resource name(s) according to
// the commented out line below.
// 'campaigns' => ['INSERT_CAMPAIGN_RESOURCE_NAME_HERE'],
'start_date_time' => $startDateTime,
'end_date_time' => $endDateTime,
// The conversionRateModifier is the expected future conversion rate change. When this
// field is unset or set to 1.0, no adjustment will be applied to traffic. The allowed
// range is 0.1 to 10.0.
'conversion_rate_modifier' => $conversionRateModifier
]);
// Creates a bidding seasonality adjustment operation.
$biddingSeasonalityAdjustmentOperation = new BiddingSeasonalityAdjustmentOperation();
$biddingSeasonalityAdjustmentOperation->setCreate($seasonalityAdjustment);
// Submits the bidding seasonality adjustment operation to add the bidding seasonality
// adjustment.
$biddingSeasonalityAdjustmentServiceClient =
$googleAdsClient->getBiddingSeasonalityAdjustmentServiceClient();
$response = $biddingSeasonalityAdjustmentServiceClient->mutateBiddingSeasonalityAdjustments(
MutateBiddingSeasonalityAdjustmentsRequest::build(
$customerId,
[$biddingSeasonalityAdjustmentOperation]
)
);
printf(
"Added seasonality adjustment with resource name: '%s'.%s",
$response->getResults()[0]->getResourceName(),
PHP_EOL
);
}
}
AddBiddingSeasonalityAdjustment::main();
Python
#!/usr/bin/env python
# Copyright 2021 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""Adds a channel-level seasonality adjustment for Smart Bidding.
The adjustment changes Smart Bidding behavior by the expected change in
conversion rate for the given future time interval.
For more information on using seasonality adjustments, see:
https://developers.google.com/google-ads/api/docs/campaigns/bidding/seasonality-adjustments
"""
import
argparse
import
sys
from
uuid
import
uuid4
from
google.ads.googleads.client
import
GoogleAdsClient
from
google.ads.googleads.errors
import
GoogleAdsException
from
google.ads.googleads.v21.resources.types.bidding_seasonality_adjustment
import
(
BiddingSeasonalityAdjustment
,
)
from
google.ads.googleads.v21.services.services.bidding_seasonality_adjustment_service
import
(
BiddingSeasonalityAdjustmentServiceClient
,
)
from
google.ads.googleads.v21.services.types.bidding_seasonality_adjustment_service
import
(
BiddingSeasonalityAdjustmentOperation
,
MutateBiddingSeasonalityAdjustmentsResponse
,
)
def
main
(
client
:
GoogleAdsClient
,
customer_id
:
str
,
start_date_time
:
str
,
end_date_time
:
str
,
conversion_rate_modifier
:
float
,
)
-
> None
:
"""The main method that creates all necessary entities for the example.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
start_date_time: a str of the start date for the exclusion period.
end_date_time: a str of the end date for the exclusion period.
conversion_rate_modifier: the modifier to apply to conversions during
the given time period.
"""
bidding_seasonality_adjustment_service
:
(
BiddingSeasonalityAdjustmentServiceClient
)
=
client
.
get_service
(
"BiddingSeasonalityAdjustmentService"
)
operation
:
BiddingSeasonalityAdjustmentOperation
=
client
.
get_type
(
"BiddingSeasonalityAdjustmentOperation"
)
bidding_seasonality_adjustment
:
BiddingSeasonalityAdjustment
=
(
operation
.
create
)
# A unique name is required for every seasonality adjustment.
bidding_seasonality_adjustment
.
name
=
f
"Seasonality adjustment #
{
uuid4
()
}
"
# The CHANNEL scope applies the conversion_rate_modifier to all campaigns of
# specific advertising channel types. In this example, the
# conversion_rate_modifier will only apply to Search campaigns. Use the
# CAMPAIGN scope to instead limit the scope to specific campaigns.
bidding_seasonality_adjustment
.
scope
=
(
client
.
enums
.
SeasonalityEventScopeEnum
.
CHANNEL
)
bidding_seasonality_adjustment
.
advertising_channel_types
.
append
(
client
.
enums
.
AdvertisingChannelTypeEnum
.
SEARCH
)
# If setting scope CAMPAIGN, add individual campaign resource name(s)
# according to the commented out line below.
#
# bidding_seasonality_adjustment.campaigns.append(
# "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"
# )
bidding_seasonality_adjustment
.
start_date_time
=
start_date_time
bidding_seasonality_adjustment
.
end_date_time
=
end_date_time
# The conversion_rate_modifier is the expected future conversion rate
# change. When this field is unset or set to 1.0, no adjustment will be
# applied to traffic. The allowed range is 0.1 to 10.0.
bidding_seasonality_adjustment
.
conversion_rate_modifier
=
(
conversion_rate_modifier
)
response
:
MutateBiddingSeasonalityAdjustmentsResponse
=
(
bidding_seasonality_adjustment_service
.
mutate_bidding_seasonality_adjustments
(
customer_id
=
customer_id
,
operations
=
[
operation
]
)
)
resource_name
:
str
=
response
.
results
[
0
]
.
resource_name
print
(
f
"Added seasonality adjustment with resource name: '
{
resource_name
}
'"
)
if
__name__
==
"__main__"
:
parser
=
argparse
.
ArgumentParser
(
description
=
"Adds a seasonality adjustment for conversions in Smart "
"Bidding for the given time interval."
)
# The following argument(s) should be provided to run the example.
parser
.
add_argument
(
"-c"
,
"--customer_id"
,
type
=
str
,
required
=
True
,
help
=
"The Google Ads customer ID."
,
)
parser
.
add_argument
(
"-s"
,
"--start_date_time"
,
type
=
str
,
required
=
True
,
help
=
"The start date for the adjustment period, must be in the format: "
"'yyyy-MM-dd HH:mm:ss'."
,
)
parser
.
add_argument
(
"-e"
,
"--end_date_time"
,
type
=
str
,
required
=
True
,
help
=
"The end date for the adjustment period, must be in the format: "
"'yyyy-MM-dd HH:mm:ss'."
,
)
parser
.
add_argument
(
"-m"
,
"--conversion_rate_modifier"
,
type
=
float
,
required
=
True
,
help
=
"The conversion rate modifier that will be applied during the "
"adjustment period. This value must be in the range 0.1 to 10.0."
,
)
args
:
argparse
.
Namespace
=
parser
.
parse_args
()
# GoogleAdsClient will read the google-ads.yaml configuration file in the
# home directory if none is specified.
googleads_client
:
GoogleAdsClient
=
GoogleAdsClient
.
load_from_storage
(
version
=
"v21"
)
try
:
main
(
googleads_client
,
args
.
customer_id
,
args
.
start_date_time
,
args
.
end_date_time
,
args
.
conversion_rate_modifier
,
)
except
GoogleAdsException
as
ex
:
print
(
f
'Request with ID "
{
ex
.
request_id
}
" failed with status '
f
'"
{
ex
.
error
.
code
()
.
name
}
" and includes the following errors:'
)
for
error
in
ex
.
failure
.
errors
:
print
(
f
'Error with message "
{
error
.
message
}
".'
)
if
error
.
location
:
for
field_path_element
in
error
.
location
.
field_path_elements
:
print
(
f
"
\t\t
On field:
{
field_path_element
.
field_name
}
"
)
sys
.
exit
(
1
)
Ruby
#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2021 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# Adds a channel-level seasonality adjustment for Smart Bidding.
#
# The adjustment changes Smart Bidding behavior by the expected change in
# conversion rate for the given future time interval.
#
# For more information on using seasonality adjustments, see:
# https://developers.google.com/google-ads/api/docs/campaigns/bidding/seasonality-adjustments
require
'optparse'
require
'google/ads/google_ads'
def
add_bidding_seasonality_adjustment
(
customer_id
,
start_date_time
,
end_date_time
,
conversion_rate_modifier
)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client
=
Google
::
Ads
::
GoogleAds
::
GoogleAdsClient
.
new
operation
=
client
.
operation
.
create_resource
.
bidding_seasonality_adjustment
do
|
bsa
|
# A unique name is required for every seasonality adjustment.
bsa
.
name
=
"Seasonality Adjustment
#{
(
Time
.
new
.
to_f
*
1000
)
.
to_i
}
"
# The CHANNEL scope applies the conversion_rate_modifier to all campaigns
# of specific advertising channel types. In this example, the
# conversion_rate_modifier will only apply to Search campaigns. Use the
# CAMPAIGN scope to instead limit the scope to specific campaigns.
bsa
.
scope
=
:CHANNEL
bsa
.
advertising_channel_types
<<
:SEARCH
# If setting scope CAMPAIGN, add individual campaign resource name(s)
# according to the commented out line below.
#
# bsa.campaigns << "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"
bsa
.
start_date_time
=
start_date_time
bsa
.
end_date_time
=
end_date_time
# The conversion_rate_modifier is the expected future conversion rate
# change. When this field is unset or set to 1.0, no adjustment will be
# applied to traffic. The allowed range is 0.1 to 10.0.
bsa
.
conversion_rate_modifier
=
conversion_rate_modifier
end
response
=
client
.
service
.
bidding_seasonality_adjustment
.
mutate_bidding_seasonality_adjustments
(
customer_id
:
customer_id
,
operations
:
[
operation
]
,
)
puts
"Added seasonality adjustment with resource name
#{
response
.
results
.
first
.
resource_name
}
"
end
if
__FILE__
==
$0
options
=
{}
# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
options
[
:customer_id
]
=
'INSERT_CUSTOMER_ID_HERE'
options
[
:start_date_time
]
=
'INSERT_START_DATE_TIME_HERE'
options
[
:end_date_time
]
=
'INSERT_END_DATE_TIME_HERE'
options
[
:conversion_rate_modifier
]
=
'INSERT_CONVERSION_RATE_MODIFIER_HERE'
OptionParser
.
new
do
|
opts
|
opts
.
banner
=
sprintf
(
'Usage: %s [options]'
,
File
.
basename
(
__FILE__
))
opts
.
separator
''
opts
.
separator
'Options:'
opts
.
on
(
'-C'
,
'--customer-id CUSTOMER-ID'
,
String
,
'Customer ID'
)
do
|
v
|
options
[
:customer_id
]
=
v
end
opts
.
on
(
'-s'
,
'--start-date-time START-DATE-TIME'
,
String
,
'The start date of the adjustment period, must be in the format:'
\
'yyyy-MM-dd HH:mm:ss'
)
do
|
v
|
options
[
:start_date_time
]
=
v
end
opts
.
on
(
'-e'
,
'--end-date-time END-DATE-TIME'
,
String
,
'The end date of the adjustment period, must be in the format:'
\
'yyyy-MM-dd HH:mm:ss'
)
do
|
v
|
options
[
:end_date_time
]
=
v
end
opts
.
on
(
'-m'
,
'--conversion-rate-modifier CONVERSION-RATE-MODIFIER'
,
Float
,
'The conversion rate modifier that will be applied during the '
\
'adjustment period. Must be within the range 0.1 to 10.0'
)
do
|
v
|
options
[
:conversion_rate_modifier
]
=
v
end
opts
.
separator
''
opts
.
separator
'Help:'
opts
.
on_tail
(
'-h'
,
'--help'
,
'Show this message'
)
do
puts
opts
exit
end
end
.
parse!
begin
add_bidding_seasonality_adjustment
(
options
.
fetch
(
:customer_id
)
.
tr
(
"-"
,
""
),
options
.
fetch
(
:start_date_time
),
options
.
fetch
(
:end_date_time
),
options
.
fetch
(
:conversion_rate_modifier
),
)
rescue
Google
::
Ads
::
GoogleAds
::
Errors
::
GoogleAdsError
=
>
e
e
.
failure
.
errors
.
each
do
|
error
|
STDERR
.
printf
(
"Error with message: %s
\n
"
,
error
.
message
)
if
error
.
location
error
.
location
.
field_path_elements
.
each
do
|
field_path_element
|
STDERR
.
printf
(
"
\t
On field: %s
\n
"
,
field_path_element
.
field_name
)
end
end
error
.
error_code
.
to_h
.
each
do
|
k
,
v
|
next
if
v
==
:UNSPECIFIED
STDERR
.
printf
(
"
\t
Type: %s
\n\t
Code: %s
\n
"
,
k
,
v
)
end
end
raise
end
end
Perl
#!/usr/bin/perl -w
#
# Copyright 2021, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# Adds a customer-level seasonality adjustment that adjusts Smart Bidding behavior
# by the expected change in conversion rate for the given future time interval.
#
# For more information on using seasonality adjustments, see:
# https://developers.google.com/google-ads/api/docs/campaigns/bidding/seasonality-adjustments.
use
strict
;
use
warnings
;
use
utf8
;
use
FindBin
qw($Bin)
;
use
lib
"$Bin/../../lib"
;
use
Google::Ads::GoogleAds::Client
;
use
Google::Ads::GoogleAds::Utils::GoogleAdsHelper
;
use
Google::Ads::GoogleAds::V21::Resources::BiddingSeasonalityAdjustment
;
use
Google::Ads::GoogleAds::V21::Enums::SeasonalityEventScopeEnum
qw(CHANNEL)
;
use
Google::Ads::GoogleAds::V21::Enums::AdvertisingChannelTypeEnum
qw(SEARCH)
;
use
Google::Ads::GoogleAds::V21::Services::BiddingSeasonalityAdjustmentService::BiddingSeasonalityAdjustmentOperation
;
use
Getopt::Long
qw(:config auto_help)
;
use
Pod::Usage
;
use
Cwd
qw(abs_path)
;
use
Data::Uniqid
qw(uniqid)
;
# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my
$customer_id
=
"INSERT_CUSTOMER_ID_HERE"
;
my
$start_date_time
=
"INSERT_START_DATE_TIME_HERE"
;
my
$end_date_time
=
"INSERT_END_DATE_TIME_HERE"
;
my
$conversion_rate_modifier
=
"INSERT_CONVERSION_RATE_MODIFIER_HERE"
;
# Adds a "CUSTOMER" scoped seasonality adjustment for the client customer ID,
# dates, and conversion modifier rate specified.
sub
add_bidding_seasonality_adjustment
{
my
(
$api_client
,
$customer_id
,
$start_date_time
,
$end_date_time
,
$conversion_rate_modifier
)
=
@_
;
my
$seasonality_adjustment
=
Google::Ads::GoogleAds::V21::Resources::
BiddingSeasonalityAdjustment
-
> new
({
# A unique name is required for every seasonality adjustment.
name
=
>
"Seasonality adjustment #"
.
uniqid
(),
# The CHANNEL scope applies the conversion_rate_modifier to all campaigns
# of specific advertising channel types. In this example, the conversion_rate_modifier
# will only apply to Search campaigns. Use the CAMPAIGN scope to instead
# limit the scope to specific campaigns.
scope
=
>
CHANNEL
,
advertisingChannelTypes
=
>
[
SEARCH
],
# If setting scope CAMPAIGN, add individual campaign resource name(s)
# according to the commented out line below.
# campaigns => ["INSERT_CAMPAIGN_RESOURCE_NAME_HERE"],
startDateTime
=
>
$start_date_time
,
endDateTime
=
>
$end_date_time
,
# The conversion_rate_modifier is the expected future conversion rate change.
# When this field is unset or set to 1.0, no adjustment will be applied to traffic.
# The allowed range is 0.1 to 10.0.
conversionRateModifier
=
>
$conversion_rate_modifier
});
my
$operation
=
Google::Ads::GoogleAds::V21::Services::BiddingSeasonalityAdjustmentService::
BiddingSeasonalityAdjustmentOperation
-
> new
({
create
=
>
$seasonality_adjustment
});
my
$response
=
$api_client
-
> BiddingSeasonalityAdjustmentService
()
-
> mutate
({
customerId
=
>
$customer_id
,
operations
=
>
[
$operation
]});
printf
"Added seasonality adjustment with resource name: '%s'.\n"
,
$response
-
> {
results
}[
0
]{
resourceName
};
return
1
;
}
# Don't run the example if the file is being included.
if
(
abs_path
(
$0
)
ne
abs_path
(
__FILE__
))
{
return
1
;
}
# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my
$api_client
=
Google::Ads::GoogleAds::
Client
-
> new
();
# By default examples are set to die on any server returned fault.
$api_client
-
> set_die_on_faults
(
1
);
# Parameters passed on the command line will override any parameters set in code.
GetOptions
(
"customer_id=s"
=
>
\
$customer_id
,
"start_date_time=s"
=
>
\
$start_date_time
,
"end_date_time=s"
=
>
\
$end_date_time
,
"conversion_rate_modifier=f"
=
>
\
$conversion_rate_modifier
);
# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage
(
2
)
if
not
check_params
(
$customer_id
,
$start_date_time
,
$end_date_time
,
$conversion_rate_modifier
);
# Call the example.
add_bidding_seasonality_adjustment
(
$api_client
,
$customer_id
=~
s/-//g
r
,
$start_date_time
,
$end_date_time
,
$conversion_rate_modifier
);
=pod
=head1 NAME
add_bidding_seasonality_adjustment
=head1 DESCRIPTION
Adds a customer-level seasonality adjustment that adjusts Smart Bidding behavior
by the expected change in conversion rate for the given future time interval.
For more information on using seasonality adjustments, see:
https://developers.google.com/google-ads/api/docs/campaigns/bidding/seasonality-adjustments.
=head1 SYNOPSIS
add_bidding_seasonality_adjustment.pl [options]
-help Show the help message.
-customer_id The client customer ID of the Google Ads account
that the seasonality adjustment will be added to.
-start_date_time The start date time in yyyy-MM-dd HH:mm:ss format
of the conversion rate adjustment period.
-end_date_time The end date time in yyyy-MM-dd HH:mm:ss format
of the conversion rate adjustment period.
-conversion_rate_modifier The conversion rate modifier that will be applied
during the adjustment interval.
=cut
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License
, and code samples are licensed under the Apache 2.0 License
. For details, see the Google Developers Site Policies
. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-09-03 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-03 UTC."],[[["\u003cp\u003eThe code provides examples in Java, C#, and PHP to add seasonality adjustments to Google Ads campaigns, impacting Smart Bidding strategies based on predicted conversion rate fluctuations.\u003c/p\u003e\n"],["\u003cp\u003eSeasonality adjustments can be applied at either the channel or campaign level, with a conversion rate modifier indicating the expected change during a specific period.\u003c/p\u003e\n"],["\u003cp\u003eThe adjustment process involves establishing an API connection, creating an adjustment object, defining an operation, sending an API request, and handling the response.\u003c/p\u003e\n"],["\u003cp\u003eEach adjustment needs a unique name, should cover a period less than 14 days, and uses a conversion rate modifier between 0.1 and 10.0.\u003c/p\u003e\n"],["\u003cp\u003eThe code includes error handling to manage potential issues during API interaction and execution.\u003c/p\u003e\n"]]],[],null,[]]
