Stay organized with collectionsSave and categorize content based on your preferences.
An overview of two key Smart Bidding Strategy types, MaximizeConversions and MaximizeConversionValue, and the different ways that they can be applied to campaigns.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-20 UTC."],[[["\u003cp\u003eSmart Bidding utilizes machine learning to optimize bids in real-time, based on a variety of signals to help you achieve your specific goals.\u003c/p\u003e\n"],["\u003cp\u003eMaximize Conversions is an automated bidding strategy that automatically sets bids to help you get the most conversions for your campaign while spending your budget.\u003c/p\u003e\n"],["\u003cp\u003eMaximize Conversion Value focuses on getting you the most conversion value possible within your set budget by automatically finding an optimal CPC bid for each auction.\u003c/p\u003e\n"],["\u003cp\u003eTarget CPA (tCPA) lets you set an average amount you're willing to pay for a conversion and helps you get more conversions at or below that target.\u003c/p\u003e\n"],["\u003cp\u003eTarget ROAS (tROAS) lets you set a target return on ad spend and helps you get more conversion value while trying to achieve your target.\u003c/p\u003e\n"]]],[],null,["# MaximizeConversions & MaximizeConversionValue\n\nAn overview of two key Smart Bidding Strategy types, MaximizeConversions and MaximizeConversionValue, and the different ways that they can be applied to campaigns.\n\nSee [slide deck](https://services.google.com/fh/files/misc/smart_bidding_episode_2.pdf).\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e"]]
