Create a Campaign BudgetStay organized with collectionsSave and categorize content based on your preferences.
Page Summary
Campaign budgets in the Google Ads API are shareable by default.
The provided examples show how to create a new average daily budget for a campaign using various programming languages.
The Google Ads API offers several recommendation types, such as CAMPAIGN_BUDGET, MOVE_UNUSED_BUDGET, MARGINAL_ROI_CAMPAIGN_BUDGET, and FORECASTING_CAMPAIGN_BUDGET, to help optimize campaign budgets.
These recommendations provide suggestions for new budget amounts, reallocating excess budget, and adjusting budgets based on predicted ROI or future constraints.
The following example creates a new average daily budget for a campaign.
# Create a budget, which can be shared by multiple campaigns.campaign_budget_operation:CampaignBudgetOperation=client.get_type("CampaignBudgetOperation")campaign_budget:CampaignBudget=campaign_budget_operation.createcampaign_budget.name=f"Interplanetary Budget{uuid.uuid4()}"campaign_budget.delivery_method=(client.enums.BudgetDeliveryMethodEnum.STANDARD)campaign_budget.amount_micros=500000# Add budget.campaign_budget_response:MutateCampaignBudgetsResponsetry:budget_operations:List[CampaignBudgetOperation]=[campaign_budget_operation]campaign_budget_response=(campaign_budget_service.mutate_campaign_budgets(customer_id=customer_id,operations=budget_operations,))exceptGoogleAdsExceptionasex:handle_googleads_exception(ex)
# Create a budget, which can be shared by multiple campaigns.campaign_budget=client.resource.campaign_budgetdo|cb|cb.name="Interplanetary Budget#{(Time.new.to_f*1000).to_i}"cb.delivery_method=:STANDARDcb.amount_micros=500000endoperation=client.operation.create_resource.campaign_budget(campaign_budget)# Add budget.return_budget=client.service.campaign_budget.mutate_campaign_budgets(customer_id:customer_id,operations:[operation],)
# Create a campaign budget, which can be shared by multiple campaigns.my$campaign_budget=Google::Ads::GoogleAds::V22::Resources::CampaignBudget->new({name=>"Interplanetary budget #".uniqid(),deliveryMethod=>STANDARD,amountMicros=>500000});# Create a campaign budget operation.my$campaign_budget_operation=Google::Ads::GoogleAds::V22::Services::CampaignBudgetService::CampaignBudgetOperation->new({create=>$campaign_budget});# Add the campaign budget.my$campaign_budgets_response=$api_client->CampaignBudgetService()->mutate({customerId=>$customer_id,operations=>[$campaign_budget_operation]});
The Google Ads API provides somerecommendationtypes to
help you optimize your campaign budgets:
CAMPAIGN_BUDGETsuggests a new budget amount for budget-constrained campaigns.
MOVE_UNUSED_BUDGEThighlights opportunities to reallocate excess budget from one campaign to
another budget-constrained campaign.
MARGINAL_ROI_CAMPAIGN_BUDGETsuggests a new budget amount for campaigns whose ROI is predicted to
increase with a budget adjustment.
FORECASTING_CAMPAIGN_BUDGETsuggests a new budget amount for campaigns that are expected to become
budget-constrained in the future.
For additional recommendation types and guidance on working with recommendations
in the Google Ads API, visit theOptimization score and recommendationsguide.
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