Create a Things to do campaign

Page Summary

Implementing Things to do ads begins by creating a Things to do campaign within Google Ads, setting its budget, bidding strategy, and linking your Things to do Center account.
Key steps in campaign setup include setting the advertising channel type to TRAVEL and subtype to TRAVEL_ACTIVITIES .
You must create TravelCampaignSettings , specify the travel_account_id from your Things to do Center account, and add it to the campaign.
For Things to do campaigns, the bidding strategy must be set to MaximizeConversionValue .

The first step in implementing Things to do ads is creating a Things to do campaign. In creating the campaign, you set its budget, bidding strategy, and Things to do Center account ID.

Here are the steps in setting up a campaign:

Setting the campaign's advertising_channel_type to TRAVEL and advertising_channel_sub_type to TRAVEL_ACTIVITIES .
Creating a TravelCampaignSettings , setting its travel_account_id , and then adding it to the campaign.
Creating a MaximizeConversionValue bidding strategy for the campaign.

The following code demonstrates these steps.

Java

 private 
  
 String 
  
 addThingsToDoCampaign 
 ( 
  
 GoogleAdsClient 
  
 googleAdsClient 
 , 
  
 long 
  
 customerId 
 , 
  
 String 
  
 budgetResourceName 
 , 
  
 long 
  
 thingsToDoCenterAccountId 
 ) 
  
 { 
  
 // Creates the campaign. 
  
 Campaign 
  
 campaign 
  
 = 
  
 Campaign 
 . 
 newBuilder 
 () 
  
 . 
 setName 
 ( 
 "Interplanetary Cruise #" 
  
 + 
  
 getPrintableDateTime 
 ()) 
  
 // Configures settings related to Things to do campaigns including advertising channel 
  
 // type, advertising channel sub type and travel campaign settings. 
  
 . 
 setAdvertisingChannelType 
 ( 
 AdvertisingChannelType 
 . 
 TRAVEL 
 ) 
  
 . 
 setAdvertisingChannelSubType 
 ( 
 AdvertisingChannelSubType 
 . 
 TRAVEL_ACTIVITIES 
 ) 
  
 . 
 setTravelCampaignSettings 
 ( 
  
 TravelCampaignSettings 
 . 
 newBuilder 
 (). 
 setTravelAccountId 
 ( 
 thingsToDoCenterAccountId 
 )) 
  
 // Recommendation: Sets the campaign to PAUSED when creating it to prevent 
  
 // the ads from immediately serving. Set to ENABLED once you've added 
  
 // targeting and the ads are ready to serve 
  
 . 
 setStatus 
 ( 
 CampaignStatus 
 . 
 PAUSED 
 ) 
  
 // Sets the bidding strategy to MaximizeConversionValue. Only this type can be used 
  
 // for Things to do campaigns. 
  
 . 
 setMaximizeConversionValue 
 ( 
 MaximizeConversionValue 
 . 
 newBuilder 
 ()) 
  
 // Sets the budget. 
  
 . 
 setCampaignBudget 
 ( 
 budgetResourceName 
 ) 
  
 // Configures the campaign network options. Only Google Search is allowed for 
  
 // Things to do campaigns. 
  
 . 
 setNetworkSettings 
 ( 
 NetworkSettings 
 . 
 newBuilder 
 (). 
 setTargetGoogleSearch 
 ( 
 true 
 )) 
  
 // Declares whether this campaign serves political ads targeting the EU. 
  
 . 
 setContainsEuPoliticalAdvertising 
 ( 
 DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING 
 ) 
  
 . 
 build 
 (); 
  
 // Creates a campaign operation. 
  
 CampaignOperation 
  
 operation 
  
 = 
  
 CampaignOperation 
 . 
 newBuilder 
 (). 
 setCreate 
 ( 
 campaign 
 ). 
 build 
 (); 
  
 // Issues a mutate request to add the campaign. 
  
 try 
  
 ( 
 CampaignServiceClient 
  
 campaignServiceClient 
  
 = 
  
 googleAdsClient 
 . 
 getLatestVersion 
 (). 
 createCampaignServiceClient 
 ()) 
  
 { 
  
 MutateCampaignsResponse 
  
 response 
  
 = 
  
 campaignServiceClient 
 . 
 mutateCampaigns 
 ( 
  
 Long 
 . 
 toString 
 ( 
 customerId 
 ), 
  
 Collections 
 . 
 singletonList 
 ( 
 operation 
 )); 
  
 MutateCampaignResult 
  
 result 
  
 = 
  
 response 
 . 
 getResults 
 ( 
 0 
 ); 
  
 System 
 . 
 out 
 . 
 printf 
 ( 
  
 "Added a Things to do campaign with resource name: '%s'%n" 
 , 
  
 result 
 . 
 getResourceName 
 ()); 
  
 return 
  
 result 
 . 
 getResourceName 
 (); 
  
 } 
 } 
   AddThingsToDoAd 
 . 
 java

C#

 // Creates a campaign. 
 Campaign 
  
 campaign 
  
 = 
  
 new 
  
 Campaign 
 () 
 { 
  
 Name 
  
 = 
  
 "Interplanetary Cruise #" 
  
 + 
  
 ExampleUtilities 
 . 
 GetRandomString 
 (), 
  
 AdvertisingChannelType 
  
 = 
  
 AdvertisingChannelType 
 . 
 Travel 
 , 
  
 AdvertisingChannelSubType 
  
 = 
  
 AdvertisingChannelSubType 
 . 
 TravelActivities 
 , 
  
 TravelCampaignSettings 
  
 = 
  
 new 
  
 TravelCampaignSettings 
 () 
  
 { 
  
 TravelAccountId 
  
 = 
  
 thingsToDoCenterAccountId 
  
 }, 
  
 // Recommendation: Set the campaign to PAUSED when creating it to prevent 
  
 // the ads from immediately serving. Set to ENABLED once you've added 
  
 // targeting and the ads are ready to serve 
  
 Status 
  
 = 
  
 CampaignStatus 
 . 
 Paused 
 , 
  
 // Set the bidding strategy and budget. 
  
 MaximizeConversionValue 
  
 = 
  
 new 
  
 MaximizeConversionValue 
 (), 
  
 CampaignBudget 
  
 = 
  
 budget 
 , 
  
 // Set the campaign network options. 
  
 NetworkSettings 
  
 = 
  
 new 
  
 NetworkSettings 
  
 { 
  
 TargetGoogleSearch 
  
 = 
  
 true 
  
 }, 
  
 // Declare whether or not this campaign contains political ads targeting the EU. 
  
 ContainsEuPoliticalAdvertising 
  
 = 
  
 EuPoliticalAdvertisingStatus 
 . 
 DoesNotContainEuPoliticalAdvertising 
 , 
 }; 
   AddThingsToDoAd 
 . 
 cs

PHP

 private static function addThingsToDoCampaign( 
 GoogleAdsClient $googleAdsClient, 
 int $customerId, 
 string $budgetResourceName, 
 int $thingsToDoCenterAccountId 
 ) { 
 // Creates a campaign. 
 $campaign = new Campaign([ 
 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), 
 // Configures settings related to Things to do campaigns including advertising channel 
 // type, advertising channel sub type and travel campaign settings. 
 'advertising_channel_type' => AdvertisingChannelType::TRAVEL, 
 'advertising_channel_sub_type' => AdvertisingChannelSubType::TRAVEL_ACTIVITIES, 
 'travel_campaign_settings' 
 => new TravelCampaignSettings(['travel_account_id' => $thingsToDoCenterAccountId]), 
 // Recommendation: Set the campaign to PAUSED when creating it to prevent 
 // the ads from immediately serving. Set to ENABLED once you've added 
 // targeting and the ads are ready to serve. 
 'status' => CampaignStatus::PAUSED, 
 // Sets the bidding strategy to MaximizeConversionValue. Only this type can be used 
 // for Things to do campaigns. 
 'maximize_conversion_value' => new MaximizeConversionValue(), 
 // Sets the budget. 
 'campaign_budget' => $budgetResourceName, 
 // Configures the campaign network options. Only Google Search is allowed for 
 // Things to do campaigns. 
 'network_settings' => new NetworkSettings(['target_google_search' => true]), 
 // Declare whether or not this campaign serves political ads targeting the EU. 
 'contains_eu_political_advertising' = 
> EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING 
 ]); 
 // Creates a campaign operation. 
 $campaignOperation = new CampaignOperation(); 
 $campaignOperation->setCreate($campaign); 
 // Issues a mutate request to add campaigns. 
 $campaignServiceClient = $googleAdsClient->getCampaignServiceClient(); 
 $response = $campaignServiceClient->mutateCampaigns( 
 MutateCampaignsRequest::build($customerId, [$campaignOperation]) 
 ); 
 /** @var Campaign $addedCampaign */ 
 $addedCampaign = $response->getResults()[0]; 
 printf( 
 "Added a Things to do campaign with resource name '%s'.%s", 
 $addedCampaign->getResourceName(), 
 PHP_EOL 
 ); 
 return $addedCampaign->getResourceName(); 
 }  AddThingsToDoAd.php

def add_things_to_do_campaign ( client : GoogleAdsClient , customer_id : str , budget_resource_name : str , things_to_do_center_account_id : int , ) - > str : """Creates a new Things to do campaign in the specified customer account. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. budget_resource_name: the resource name of a budget for a new campaign. things_to_do_center_account_id: the Things to Do Center account ID. Returns: The resource name of the newly created campaign. """ # Creates a campaign operation. operation : CampaignOperation = client . get_type ( "CampaignOperation" ) # Creates a campaign. campaign : Campaign = operation . create campaign . name = ( f "Interplanetary Cruise Campaign # { get_printable_datetime () } " ) # Configures settings related to Things to do campaigns including # advertising channel type, advertising channel sub type and travel # campaign settings. campaign . advertising_channel_type = ( client . enums . AdvertisingChannelTypeEnum . TRAVEL ) campaign . advertising_channel_sub_type = ( client . enums . AdvertisingChannelSubTypeEnum . TRAVEL_ACTIVITIES ) campaign . travel_campaign_settings . travel_account_id = ( things_to_do_center_account_id ) # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. campaign . status = client . enums . CampaignStatusEnum . PAUSED # Sets the bidding strategy to MaximizeConversionValue. Only this type can # be used for Things to do campaigns. campaign . maximize_conversion_value = client . get_type ( "MaximizeConversionValue" ) # Sets the budget. campaign . campaign_budget = budget_resource_name # Configures the campaign network options. Only Google Search is allowed for # Things to do campaigns. campaign . network_settings . target_google_search = True # Declare whether or not this campaign serves political ads targeting the # EU. Valid values are: # CONTAINS_EU_POLITICAL_ADVERTISING # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING campaign . contains_eu_political_advertising = ( client . enums . EuPoliticalAdvertisingStatusEnum . DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING ) # Issues a mutate request to add campaigns. campaign_service : CampaignServiceClient = client . get_service ( "CampaignService" ) response : MutateCampaignsResponse = campaign_service . mutate_campaigns ( customer_id = customer_id , operations = [ operation ] ) resource_name : str = response . results [ 0 ] . resource_name print ( f "Added a Things to do campaign with resource name: ' { resource_name } '." ) return resource_name

add_things_to_do_ad

. py

def add_things_to_do_campaign ( client , customer_id , budget_resource , things_to_do_center_account_id ) # Create a campaign. campaign_operation = client . operation . create_resource . campaign do | c | c . name = generate_random_name_field ( "Interplanetary Cruise Campaign" ) # Configures settings related to Things to Do campaigns including # advertising channel type, advertising channel sub type and # travel campaign settings. c . advertising_channel_type = :TRAVEL c . advertising_channel_sub_type = :TRAVEL_ACTIVITIES c . travel_campaign_settings = client . resource . travel_campaign_settings do | tcs | tcs . travel_account_id = things_to_do_center_account_id end # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. c . status = :PAUSED # Sets the bidding strategy to MaximizeConversionValue. Only this type can # be used for Things to Do campaigns. c . maximize_conversion_value = client . resource . maximize_conversion_value # Set the budget. c . campaign_budget = budget_resource # Configures the campaign network options. Only Google Search is allowed for # Things to Do campaigns. c . network_settings = client . resource . network_settings do | ns | ns . target_google_search = true end # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. c . contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING end # Issue a mutate request to add the campaign. campaign_service = client . service . campaign response = campaign_service . mutate_campaigns ( customer_id : customer_id , operations : [ campaign_operation ] , ) # Fetch the new campaign's resource name. campaign_resource = response . results . first . resource_name puts "Added Things To Do campaign with resource name ' #{ campaign_resource } '." campaign_resource end

add_things_to_do_ad

. rb

sub add_things_to_do_campaign { my ( $api_client , $customer_id , $budget_resource_name , $things_to_do_center_account_id ) = @_ ; # Create a campaign. my $campaign = Google::Ads::GoogleAds::V22::Resources:: Campaign - > new ({ name = > "Interplanetary Cruise Campaign #" . uniqid (), # Configure settings related to Things to do campaigns including # advertising channel type, advertising channel sub type and travel # campaign settings. advertisingChannelType = > TRAVEL , advertisingChannelSubType = > TRAVEL_ACTIVITIES , travelCampaignSettings = > Google::Ads::GoogleAds::V22::Resources:: TravelCampaignSettings - > new ({ travelAccountId = > $things_to_do_center_account_id } ), # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status = > Google::Ads::GoogleAds::V22::Enums::CampaignStatusEnum:: PAUSED , # Set the bidding strategy to MaximizeConversionValue. Only this type can be # used for Things to do campaigns. maximizeConversionValue = > Google::Ads::GoogleAds::V22::Common:: MaximizeConversionValue - > new (), # Set the budget. campaignBudget = > $budget_resource_name , # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. containsEuPoliticalAdvertising = > DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING , # Configure the campaign network options. Only Google Search is allowed for # Things to do campaigns. networkSettings = > Google::Ads::GoogleAds::V22::Resources:: NetworkSettings - > new ({ targetGoogleSearch = > "true" })}); # Create a campaign operation. my $campaign_operation = Google::Ads::GoogleAds::V22::Services::CampaignService:: CampaignOperation - > new ({ create = > $campaign }); # Add the campaign. my $campaign_resource_name = $api_client - > CampaignService () - > mutate ({ customerId = > $customer_id , operations = > [ $campaign_operation ]}) - > { results }[ 0 ]{ resourceName }; printf "Added a Things to do campaign with resource name: '%s'.\n" , $campaign_resource_name ; return $campaign_resource_name ; }

add_things_to_do_ad . pl

Create a Things to do campaign

Page Summary

Java

C#

PHP

Python

Ruby

Perl

Create a Things to do campaign Stay organized with collections Save and categorize content based on your preferences.

Page Summary

Java

C#

PHP

Python

Ruby

Perl

Create a Things to do campaign