Create Ad Group and Ad

Page Summary

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• App campaigns require ad groups and ads.

• Create ad groups using AdGroupService and do not specify a type .

• For APP_CAMPAIGN_FOR_ENGAGEMENT campaigns, you can optionally override the target CPA at the ad group level and must target an audience using AdGroupCriterion and a UserListInfo .

• For APP_CAMPAIGN campaigns, you cannot override bid settings or add ad group criteria.

• Add an ad group ad for each set of assets, using the appropriate ad info based on the campaign's advertising channel sub-type.

Whether you are creating an App campaign to drive more app installs, in-app actions or in-app action value, you will need ad groups and ads.

Create ad group and criteria

Create an ad group using AdGroupService . Do not specify a type for the ad group.

• (Optional) If the advertising_channel_sub_type of the campaign is APP_CAMPAIGN_FOR_ENGAGEMENT , you can override the default CPA target at the ad group level by setting target_cpa .

• If the advertising_channel_sub_type is APP_CAMPAIGN , you cannot override bid settings at the ad group level.

If the advertising_channel_sub_type of the campaign is APP_CAMPAIGN_FOR_ENGAGEMENT , you must target a specific audience by adding an AdGroupCriterion . Set the user_list_info field to a UserListInfo , where the user_list contains the resource name of the UserList to target.

• You cannot override bid settings at the ad group criterion level.

• You cannot exclude criteria, so ensure that negative is false .

• If the advertising_channel_sub_type is APP_CAMPAIGN , you cannot add ad group criteria.

Create ad group ad

For each logical set of assets , including videos, images, and text, add an ad group ad with the corresponding ad for the campaign's advertising_channel_sub_type :

• If the sub type is APP_CAMPAIGN , use AppAdInfo .

• If the sub type is APP_CAMPAIGN_FOR_ENGAGEMENT , use AppEngagementAdInfo .

• If the sub type is APP_CAMPAIGN_FOR_PRE_REGISTRATION , use AppPreRegistrationAdInfo .