Places Insights provides brand information for many categories of places. For example:
- For the category of "ATMs, Banks, and Credit Unions", the brands data contains an entry for each of the brands PNC, UBS, and Chase banks.
- For the category "Automotive Rentals", the data contains an entry for each of the brands Budget, Hertz, and Thrifty.
A typical use case for querying the brands dataset is to join it with a query on the place data to answer questions such as:
- What is the count of all stores by brand in an area?
- What is the count of my top three competitor brands in the area?
- What is the count of brands of a specific category, such as "Fitness" or "Gas Station", in the area?
About the brands dataset
The brands dataset for the US is named places_insights___us.brands
.
Brands dataset schema
The schema for the brands dataset defines three fields:
-
id: The brand ID. -
name: The brand name, such as "Hertz" or "Chase". -
category: The brand type, such as "Gas Station", "Food and Drink", or "Lodging". For a list of possible values, see Category values .
Use brands dataset in a query
The places datasetschema
defines the brand_ids
field. If a place in the places dataset is associated
with a brand, then the brand_ids
field for the place contains the
corresponding brand ID.
A typical query that references the brands datasetperforms a JOIN
with
the places datasetbased on the brand_ids
field.
For example, to find the count of the number of McDonald's restaurants within 2000 meters of the Empire State Building in New York City:
SELECT WITH AGGREGATION_THRESHOLD COUNT ( * ) FROM PROJECT_NAME . places_insights___us . places places , UNNEST ( brand_ids ) AS brand_id LEFT JOIN PROJECT_NAME . places_insights___us . brands ON brand_id = brands . id WHERE ST_DWITHIN ( ST_GEOGPOINT ( - 73.9857 , 40.7484 ), point , 2000 ) AND brands . name = "McDonald's" AND business_status = "OPERATIONAL"
The next query returns the count of the number of banks in New York City that belong to a brand, grouped by brand name:
SELECT WITH AGGREGATION_THRESHOLD brands . name , COUNT ( * ) AS store_count FROM PROJECT_NAME . places_insights___us . places places , UNNEST ( brand_ids ) AS brand_id LEFT JOIN PROJECT_NAME . places_insights___us . brands ON brand_id = brands . id WHERE brands . category = "ATMs, Banks and Credit Unions" AND "bank" IN UNNEST ( places . types ) AND business_status = "OPERATIONAL" GROUP BY brands . name ORDER BY store_count DESC ;
The following image shows the counts by brand:

Category values
The category
field for a brand can contain the following values:
| Category type value |
|---|
ATMs, Banks and Credit Unions
|
Automotive and Parts Dealers
|
Automotive Rentals
|
Automotive Services
|
Dental
|
Electric Vehicle Charging Stations
|
Electronics Retailers
|
Fitness
|
Food and Drink
|
Gas Station
|
Grocery and Liquor
|
Health and Personal Care Retailers
|
Hospital
|
Lodging
|
Merchandise Retail
|
Movie Theater
|
Parking
|
Telecommunications
|

