Grow acquisition
Billions of players discover new games every month on Play. We want to help players find great gaming experiences and reward developers that continuously invest in building high quality games. Explore how you can maximize your reach throughout your game’s lifecycle.
Pre-registration
Generate excitement and build awareness before your game is released with pre-registration campaigns.
Getting featured
Reach more players with more prominent recommendations and featuring placements across the store
Play Pass
Get discovered by players ready to explore new games and offers specially curated by Play
Pre-registration
Pre-registration helps you capture early interest and leads to stronger launch day results. Pre-registration campaigns serve as an effective marketing tool to test marketing campaigns and gather early feedback, minimizing launch day risks. You can offer rewards like free in-game items to convert players, which results in higher engagement and retention from launch. Running pre-launch tests can also ensure a successful launch from day one.
Getting featured
We’re constantly developing ways to support and promote high-quality apps and games. These include discovery treatments such as higher ranking in places where we make recommendations to users and featuring treatments, such as dedicated spaces for promotional content. Learn more about how we define quality for games and promotional assets.
Play Pass
Play Pass offers a powerful way to reach a highly motivated player audience and grow your business. By participating, you can generate a new, recurring revenue stream from your existing games without impacting your current sales channels. The Play Pass badge also signals to players that it’s a high quality game, encouraging more installs and engagement. Best of all, integration is seamless, allowing you to use your existing game with minimal extra development work.
Frequently asked questions
How do I make money?
Where is Play Pass available?
How much do participating titles earn?
Will participating impact my existing sales?
What engineering or operational efforts are required by developers?
Can any developer be part of Play Pass?
What types of content work with Play Pass?
How to get started
You must have a Google Play Developer account set up in Play Console. Get started with Play Console here.
