Main store listing
Make a great first impression on potential users with a strong Google Play store listing
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Increase discoverability
Help users find your app by including relevant terms and helpful descriptions
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Attract users with visuals
Use graphics and video to give users a sense of your unique app or game experience
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Target your listings
Create up to 50 custom store listings to appeal to user segments
Best practices
- Localize your store listing in all the languages your app supports with our translation services.
- Create up to 50 custom store listings to target specific countries and user segments.
- You can show a specific store listing to users who visit via a unique custom store listing URL. This can be an effective way to showcase relevant features about your app depending on where your users visited your store listing from.
- Build excitement for your app by publishing a store listing before you launch with pre-registration.
- Add full-screen portrait videos to your store listing to create a more immersive user experience.
- Manage your store listing assets more efficiently using the Asset Library, with easy editing, tagging, and Google Drive integration.
- Track user behavior through Store Listing Open Metrics to better understand how visitors move from viewing your listing to installing your app.
Find out more
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Manage graphics, screenshots, and video
Reference our store listing requirements and best practices as you pull together your listing assets.
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Improve your app quality and discovery on Google Play
Check out our updated guidance for store listing preview assets
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Create custom store listings
Use custom store listings to present your app’s features in ways that are relevant to users in different countries
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Manage your store listing
Learn how to make the most of your store listing in this free, on-demand course
More on growing your audience
Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play
