Price experiments
Price with confidence by testing price points for in-app products and optimizing for local purchasing power at scale
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Find the right price point
A/B test directly in Play Console and identify when you may be pricing yourself out of a sale or under-valuing your in-app products.
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Adapt to local purchasing power
Experiment with different price points across markets and reach more global buyers.
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Apply optimized price at scale
Once an experiment reaches statistical significance, simply apply the 'winning' price across all experiment products and markets.
Best practices
- Tailor your pricing strategy by region to make the most of local purchasing power
- Track critical monetization metrics like revenue, orders, buyers, ARPPU, and more in Play Console
- After every A/B test, apply the winning result directly from the experiment interface
- Test both price increases and decreases to see which one performs better and drives the highest revenue in your chosen markets
Find out more
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How to run price experiments
Visit the Help Center to learn more about running price experiments
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Business growth expertise at scale
Learn how price experiments can bridge the growth gap for your pricing strategy
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Build pricing knowledge with Play Academy
Learn how to run an effective price experiment with Play Academy
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Identify opportunities with strategic guidance
Wondering where to start? Explore strategic guidance for, metric-driven source of inspiration, identifying country-specific opportunities for buyer conversion
