Dana White stands by UFC’s use of artificial intelligence for promos

UFC president Dana White said the latest “White House: Freedom 250” promotional video was created entirely with artificial intelligence, a disclosure central to ongoing discussion about production methods. He explained that the UFC spot used artificial intelligence for visuals and an AI voiceover replicating his voice, with no new material beyond prior fight footage. White made the comments on the Katir Miller podcast and reiterated the stance at a press conference. The organization has faced criticism from fans and fighters over AI-produced promos; lightweight Renato “Money” Moicano called the approach brain-rot. White dismissed the criticism.