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The Google Ads Query Language lets you filter the returned data set with a number of
different operators. When filtering on string values, the default case
sensitivity of each operator will play an important part in correctly
filtering your results.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-03 UTC."],[[["\u003cp\u003eThe Google Ads Query Language uses operators like \u003ccode\u003e=\u003c/code\u003e, \u003ccode\u003e!=\u003c/code\u003e, \u003ccode\u003eIN\u003c/code\u003e, \u003ccode\u003eNOT IN\u003c/code\u003e, \u003ccode\u003eLIKE\u003c/code\u003e, \u003ccode\u003eNOT LIKE\u003c/code\u003e, \u003ccode\u003eCONTAINS\u003c/code\u003e, \u003ccode\u003eREGEXP_MATCH\u003c/code\u003e, and \u003ccode\u003eNOT REGEXP_MATCH\u003c/code\u003e to filter data.\u003c/p\u003e\n"],["\u003cp\u003eOperators like \u003ccode\u003e=\u003c/code\u003e, \u003ccode\u003e!=\u003c/code\u003e, \u003ccode\u003eIN\u003c/code\u003e, \u003ccode\u003eNOT IN\u003c/code\u003e, and \u003ccode\u003eCONTAINS\u003c/code\u003e are case-sensitive when filtering string values, while \u003ccode\u003eLIKE\u003c/code\u003e and \u003ccode\u003eNOT LIKE\u003c/code\u003e are case-insensitive.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eREGEXP_MATCH\u003c/code\u003e and \u003ccode\u003eNOT REGEXP_MATCH\u003c/code\u003e are case-sensitive by default but can be made case-insensitive using \u003ccode\u003e(?i)\u003c/code\u003e.\u003c/p\u003e\n"]]],[],null,["# Case Sensitivity\n\nThe Google Ads Query Language lets you filter the returned data set with a number of\ndifferent operators. When filtering on string values, the default case\nsensitivity of each operator will play an important part in correctly\nfiltering your results.\n\n| Operators | Case Sensitivity |\n|----------------|------------------|\n| = or != | Case sensitive |\n| (NOT) IN | Case sensitive |\n| (NOT) LIKE | Case insensitive |\n| CONTAINS (...) | Case sensitive |\n| REGEXP_MATCH | Optionally Both |\n\n**Key Point:** `REGEXP_MATCH` and `NOT REGEXP_MATCH` are case sensitive by default, but you can include `(?i)` to make them case insensitive. Example: \n\n SELECT campaign.id\n FROM campaign\n WHERE campaign.name REGEXP_MATCH \"(?i).*test.*\""]]
