[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-03 UTC."],[[["\u003cp\u003eGoogle Ads API offers insights tailored to your business, performance understanding, and actionable recommendations.\u003c/p\u003e\n"],["\u003cp\u003eWhile not supporting all Google Ads UI insights, the API allows access to audience, YouTube creator, and search term insights.\u003c/p\u003e\n"]]],[],null,["# Insights\n\nThere are multiple types of insights that identify trends in your market and\nunderstand your performance. You can:\n\n- Retrieve insights tailored to your business\n- Understand your performance\n- Act on recommendations\n\nThe Google Ads API does not support all insights in the\n[Google Ads UI](//support.google.com/google-ads/answer/10256472). You can use the\nAPI to generate:\n\n- [Audience insights](/google-ads/api/docs/insights/audience-insights)\n- [YouTube creator insights](/google-ads/api/docs/insights/creator-insights)\n- [Search term insights](/google-ads/api/performance-max/upgrade-enhancements#search_themes)"]]
