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Create the campaign criteria

AI-generated Key Takeaways

Performance Max campaigns support various criteria types for targeting, including ad schedule, age range, brand, device, keyword, language, location, location group, and webpage.
Both positive and negative criteria can be applied, with the exception of brand and keyword criteria which can only be used negatively.
For location targeting, if no specific locations or location groups are set, the campaign will default to including all regions.
Performance Max campaigns allow for the inclusion of up to 10,000 negative keywords.
Negative webpage criteria can be utilized to exclude specific URLs from final URL expansion.

Performance Max campaigns support the following types of criteria:

Both positive and negative criteria can be used, except for the BRAND and KEYWORD criterion type, which can only be used as negative to exclude brands and keywords from targeting.

For location targeting , a campaign with no specified location or location groups defaults to including all regions.

Performance Max campaigns can have up to 10,000 negative keywords.

Negative WEBPAGE criteria can be used to exclude specific URLs from final URL expansion . Learn more about Final URL expansion and URL Exclusion .

Java

 /** Creates a list of MutateOperations that create new campaign criteria. */ 
 private 
  
 List<MutateOperation> 
  
 createCampaignCriterionOperations 
 ( 
 long 
  
 customerId 
 ) 
  
 { 
  
 String 
  
 campaignResourceName 
  
 = 
  
 ResourceNames 
 . 
 campaign 
 ( 
 customerId 
 , 
  
 PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID 
 ); 
  
 List<CampaignCriterion> 
  
 campaignCriteria 
  
 = 
  
 new 
  
 ArrayList 
<> (); 
  
 // Sets the LOCATION campaign criteria. 
  
 // Targets all of New York City except Brooklyn. 
  
 // Location IDs are listed here: 
  
 // https://developers.google.com/google-ads/api/reference/data/geotargets 
  
 // and they can also be retrieved using the GeoTargetConstantService as shown 
  
 // here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting 
  
 // 
  
 // We will add one positive location target for New York City (ID=1023191) 
  
 // and one negative location target for Brooklyn (ID=1022762). 
  
 // First, adds the positive (negative = False) for New York City. 
  
 campaignCriteria 
 . 
 add 
 ( 
  
 CampaignCriterion 
 . 
 newBuilder 
 () 
  
 . 
 setCampaign 
 ( 
 campaignResourceName 
 ) 
  
 . 
 setLocation 
 ( 
  
 LocationInfo 
 . 
 newBuilder 
 () 
  
 . 
 setGeoTargetConstant 
 ( 
 ResourceNames 
 . 
 geoTargetConstant 
 ( 
 1023191 
 )) 
  
 . 
 build 
 ()) 
  
 . 
 setNegative 
 ( 
 false 
 ) 
  
 . 
 build 
 ()); 
  
 // Next adds the negative target for Brooklyn. 
  
 campaignCriteria 
 . 
 add 
 ( 
  
 CampaignCriterion 
 . 
 newBuilder 
 () 
  
 . 
 setCampaign 
 ( 
 campaignResourceName 
 ) 
  
 . 
 setLocation 
 ( 
  
 LocationInfo 
 . 
 newBuilder 
 () 
  
 . 
 setGeoTargetConstant 
 ( 
 ResourceNames 
 . 
 geoTargetConstant 
 ( 
 1022762 
 )) 
  
 . 
 build 
 ()) 
  
 . 
 setNegative 
 ( 
 true 
 ) 
  
 . 
 build 
 ()); 
  
 // Sets the LANGUAGE campaign criterion. 
  
 campaignCriteria 
 . 
 add 
 ( 
  
 CampaignCriterion 
 . 
 newBuilder 
 () 
  
 . 
 setCampaign 
 ( 
 campaignResourceName 
 ) 
  
 // Sets the language. 
  
 // For a list of all language codes, see: 
  
 // https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7 
  
 . 
 setLanguage 
 ( 
  
 LanguageInfo 
 . 
 newBuilder 
 () 
  
 . 
 setLanguageConstant 
 ( 
 ResourceNames 
 . 
 languageConstant 
 ( 
 1000 
 )) 
  
 // English 
  
 . 
 build 
 ()) 
  
 . 
 build 
 ()); 
  
 // Returns a list of mutate operations with one operation per criterion. 
  
 return 
  
 campaignCriteria 
 . 
 stream 
 () 
  
 . 
 map 
 ( 
  
 criterion 
  
 - 
>  
 MutateOperation 
 . 
 newBuilder 
 () 
  
 . 
 setCampaignCriterionOperation 
 ( 
  
 CampaignCriterionOperation 
 . 
 newBuilder 
 (). 
 setCreate 
 ( 
 criterion 
 ). 
 build 
 ()) 
  
 . 
 build 
 ()) 
  
 . 
 collect 
 ( 
 Collectors 
 . 
 toList 
 ()); 
 } 
   AddPerformanceMaxCampaign 
 . 
 java

C#

 /// <summary> 
 /// Creates a list of MutateOperations that create new campaign criteria. 
 /// </summary> 
 /// <param name="campaignResourceName">The campaign resource name.</param> 
 /// <returns>A list of MutateOperations that create new campaign criteria.</returns> 
 private 
  
 List<MutateOperation> 
  
 CreateCampaignCriterionOperations 
 ( 
  
 string 
  
 campaignResourceName 
 ) 
 { 
  
 List<MutateOperation> 
  
 operations 
  
 = 
  
 new 
  
 List<MutateOperation> 
 (); 
  
 // Set the LOCATION campaign criteria. 
  
 // Target all of New York City except Brooklyn. 
  
 // Location IDs are listed here: 
  
 // https://developers.google.com/google-ads/api/reference/data/geotargets 
  
 // and they can also be retrieved using the GeoTargetConstantService as shown 
  
 // here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting 
  
 // 
  
 // We will add one positive location target for New York City (ID=1023191) 
  
 // and one negative location target for Brooklyn (ID=1022762). 
  
 // First, add the positive (negative = False) for New York City. 
  
 MutateOperation 
  
 operation1 
  
 = 
  
 new 
  
 MutateOperation 
 () 
  
 { 
  
 CampaignCriterionOperation 
  
 = 
  
 new 
  
 CampaignCriterionOperation 
 () 
  
 { 
  
 Create 
  
 = 
  
 new 
  
 CampaignCriterion 
 () 
  
 { 
  
 Campaign 
  
 = 
  
 campaignResourceName 
 , 
  
 Location 
  
 = 
  
 new 
  
 LocationInfo 
 () 
  
 { 
  
 GeoTargetConstant 
  
 = 
  
 ResourceNames 
 . 
 GeoTargetConstant 
 ( 
 1023191 
 ) 
  
 }, 
  
 Negative 
  
 = 
  
 false 
  
 } 
  
 } 
  
 }; 
  
 operations 
 . 
 Add 
 ( 
 operation1 
 ); 
  
 // Next add the negative target for Brooklyn. 
  
 MutateOperation 
  
 operation2 
  
 = 
  
 new 
  
 MutateOperation 
 () 
  
 { 
  
 CampaignCriterionOperation 
  
 = 
  
 new 
  
 CampaignCriterionOperation 
 () 
  
 { 
  
 Create 
  
 = 
  
 new 
  
 CampaignCriterion 
 () 
  
 { 
  
 Campaign 
  
 = 
  
 campaignResourceName 
 , 
  
 Location 
  
 = 
  
 new 
  
 LocationInfo 
 () 
  
 { 
  
 GeoTargetConstant 
  
 = 
  
 ResourceNames 
 . 
 GeoTargetConstant 
 ( 
 1022762 
 ) 
  
 }, 
  
 Negative 
  
 = 
  
 true 
  
 } 
  
 } 
  
 }; 
  
 operations 
 . 
 Add 
 ( 
 operation2 
 ); 
  
 // Set the LANGUAGE campaign criterion. 
  
 MutateOperation 
  
 operation3 
  
 = 
  
 new 
  
 MutateOperation 
 () 
  
 { 
  
 CampaignCriterionOperation 
  
 = 
  
 new 
  
 CampaignCriterionOperation 
 () 
  
 { 
  
 Create 
  
 = 
  
 new 
  
 CampaignCriterion 
 () 
  
 { 
  
 Campaign 
  
 = 
  
 campaignResourceName 
 , 
  
 // Set the language. 
  
 // For a list of all language codes, see: 
  
 // https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7 
  
 Language 
  
 = 
  
 new 
  
 LanguageInfo 
 () 
  
 { 
  
 LanguageConstant 
  
 = 
  
 ResourceNames 
 . 
 LanguageConstant 
 ( 
 1000 
 ) 
  
 // English 
  
 }, 
  
 } 
  
 } 
  
 }; 
  
 operations 
 . 
 Add 
 ( 
 operation3 
 ); 
  
 return 
  
 operations 
 ; 
 } 
   AddPerformanceMaxCampaign 
 . 
 cs

PHP

 private static function createCampaignCriterionOperations(int $customerId): array 
 { 
 $operations = []; 
 // Set the LOCATION campaign criteria. 
 // Target all of New York City except Brooklyn. 
 // Location IDs are listed here: 
 // https://developers.google.com/google-ads/api/reference/data/geotargets 
 // and they can also be retrieved using the GeoTargetConstantService as shown 
 // here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting 
 // 
 // We will add one positive location target for New York City (ID=1023191) 
 // and one negative location target for Brooklyn (ID=1022762). 
 // First, adds the positive (negative = false) for New York City. 
 $operations[] = new MutateOperation([ 
 'campaign_criterion_operation' => new CampaignCriterionOperation([ 
 'create' => new CampaignCriterion([ 
 'campaign' => ResourceNames::forCampaign( 
 $customerId, 
 self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID 
 ), 
 'location' => new LocationInfo([ 
 'geo_target_constant' => ResourceNames::forGeoTargetConstant(1023191) 
 ]), 
 'negative' => false 
 ]) 
 ]) 
 ]); 
 // Next adds the negative target for Brooklyn. 
 $operations[] = new MutateOperation([ 
 'campaign_criterion_operation' => new CampaignCriterionOperation([ 
 'create' => new CampaignCriterion([ 
 'campaign' => ResourceNames::forCampaign( 
 $customerId, 
 self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID 
 ), 
 'location' => new LocationInfo([ 
 'geo_target_constant' => ResourceNames::forGeoTargetConstant(1022762) 
 ]), 
 'negative' => true 
 ]) 
 ]) 
 ]); 
 // Sets the LANGUAGE campaign criterion. 
 $operations[] = new MutateOperation([ 
 'campaign_criterion_operation' => new CampaignCriterionOperation([ 
 'create' => new CampaignCriterion([ 
 'campaign' => ResourceNames::forCampaign( 
 $customerId, 
 self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID 
 ), 
 // Set the language. 
 // For a list of all language codes, see: 
 // https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7 
 'language' => new LanguageInfo([ 
 'language_constant' => ResourceNames::forLanguageConstant(1000)  // English 
 ]) 
 ]) 
 ]) 
 ]); 
 return $operations; 
 }  AddPerformanceMaxCampaign.php

def create_campaign_criterion_operations ( client : GoogleAdsClient , customer_id : str , ) - > List [ MutateOperation ]: """Creates a list of MutateOperations that create new campaign criteria. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. Returns: a list of MutateOperations that create new campaign criteria. """ campaign_service : CampaignServiceClient = client . get_service ( "CampaignService" ) geo_target_constant_service : GeoTargetConstantServiceClient = ( client . get_service ( "GeoTargetConstantService" ) ) googleads_service : GoogleAdsServiceClient = client . get_service ( "GoogleAdsService" ) operations : List [ MutateOperation ] = [] # Set the LOCATION campaign criteria. # Target all of New York City except Brooklyn. # Location IDs are listed here: # https://developers.google.com/google-ads/api/reference/data/geotargets # and they can also be retrieved using the GeoTargetConstantService as shown # here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting # # We will add one positive location target for New York City (ID=1023191) # and one negative location target for Brooklyn (ID=1022762). # First, add the positive (negative = False) for New York City. mutate_operation : MutateOperation = client . get_type ( "MutateOperation" ) campaign_criterion : CampaignCriterion = ( mutate_operation . campaign_criterion_operation . create ) campaign_criterion . campaign = campaign_service . campaign_path ( customer_id , _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) campaign_criterion . location . geo_target_constant = ( geo_target_constant_service . geo_target_constant_path ( "1023191" ) ) campaign_criterion . negative = False operations . append ( mutate_operation ) # Next add the negative target for Brooklyn. mutate_operation : MutateOperation = client . get_type ( "MutateOperation" ) campaign_criterion : CampaignCriterion = ( mutate_operation . campaign_criterion_operation . create ) campaign_criterion . campaign = campaign_service . campaign_path ( customer_id , _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) campaign_criterion . location . geo_target_constant = ( geo_target_constant_service . geo_target_constant_path ( "1022762" ) ) campaign_criterion . negative = True operations . append ( mutate_operation ) # Set the LANGUAGE campaign criterion. mutate_operation : MutateOperation = client . get_type ( "MutateOperation" ) campaign_criterion : CampaignCriterion = ( mutate_operation . campaign_criterion_operation . create ) campaign_criterion . campaign = campaign_service . campaign_path ( customer_id , _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) # Set the language. # For a list of all language codes, see: # https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7 campaign_criterion . language . language_constant = ( googleads_service . language_constant_path ( "1000" ) ) # English operations . append ( mutate_operation ) return operations

add_performance_max_campaign

. py

# Creates a list of MutateOperations that create new campaign criteria. def create_campaign_criterion_operations ( client , customer_id ) operations = [] # Set the LOCATION campaign criteria. # Target all of New York City except Brooklyn. # Location IDs are listed here: # https://developers.google.com/google-ads/api/reference/data/geotargets # and they can also be retrieved using the GeoTargetConstantService as shown # here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting # # We will add one positive location target for New York City (ID=1023191) # and one negative location target for Brooklyn (ID=1022762). # First, add the positive (negative = false) for New York City. operations << client . operation . mutate do | m | m . campaign_criterion_operation = client . operation . create_resource . campaign_criterion do | cc | cc . campaign = client . path . campaign ( customer_id , PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) cc . location = client . resource . location_info do | li | li . geo_target_constant = client . path . geo_target_constant ( "1023191" ) end cc . negative = false end end # Next add the negative target for Brooklyn. operations << client . operation . mutate do | m | m . campaign_criterion_operation = client . operation . create_resource . campaign_criterion do | cc | cc . campaign = client . path . campaign ( customer_id , PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) cc . location = client . resource . location_info do | li | li . geo_target_constant = client . path . geo_target_constant ( "1022762" ) end cc . negative = true end end # Set the LANGUAGE campaign criterion. operations << client . operation . mutate do | m | m . campaign_criterion_operation = client . operation . create_resource . campaign_criterion do | cc | cc . campaign = client . path . campaign ( customer_id , PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) # Set the language. # For a list of all language codes, see: # https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7 cc . language = client . resource . language_info do | li | li . language_constant = client . path . language_constant ( "1000" ) # English end end end operations end

add_performance_max_campaign

. rb

sub create_campaign_criterion_operations { my ( $customer_id ) = @_ ; my $operations = [] ; # Set the LOCATION campaign criteria. # Target all of New York City except Brooklyn. # Location IDs are listed here: # https://developers.google.com/google-ads/api/reference/data/geotargets # and they can also be retrieved using the GeoTargetConstantService as shown # here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting. # # We will add one positive location target for New York City (ID=1023191) # and one negative location target for Brooklyn (ID=1022762). # First, add the positive (negative = false) for New York City. push @$operations , Google::Ads::GoogleAds::V22::Services::GoogleAdsService:: MutateOperation - > new ({ campaignCriterionOperation = > Google::Ads::GoogleAds::V22::Services::CampaignCriterionService:: CampaignCriterionOperation - > new ({ create = > Google::Ads::GoogleAds::V22::Resources:: CampaignCriterion - > new ({ campaign = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: campaign ( $customer_id , PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), location = > Google::Ads::GoogleAds::V22::Common:: LocationInfo - > new ({ geoTargetConstant = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: geo_target_constant ( 1023191 )} ), negative = > "false" })})}); # Next add the negative target for Brooklyn. push @$operations , Google::Ads::GoogleAds::V22::Services::GoogleAdsService:: MutateOperation - > new ({ campaignCriterionOperation = > Google::Ads::GoogleAds::V22::Services::CampaignCriterionService:: CampaignCriterionOperation - > new ({ create = > Google::Ads::GoogleAds::V22::Resources:: CampaignCriterion - > new ({ campaign = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: campaign ( $customer_id , PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), location = > Google::Ads::GoogleAds::V22::Common:: LocationInfo - > new ({ geoTargetConstant = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: geo_target_constant ( 1022762 )} ), negative = > "true" })})}); # Set the LANGUAGE campaign criterion. push @$operations , Google::Ads::GoogleAds::V22::Services::GoogleAdsService:: MutateOperation - > new ({ campaignCriterionOperation = > Google::Ads::GoogleAds::V22::Services::CampaignCriterionService:: CampaignCriterionOperation - > new ({ create = > Google::Ads::GoogleAds::V22::Resources:: CampaignCriterion - > new ({ campaign = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: campaign ( $customer_id , PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ), # Set the language. # For a list of all language codes, see: # https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7. language = > Google::Ads::GoogleAds::V22::Common:: LanguageInfo - > new ({ languageConstant = > Google::Ads::GoogleAds::V22::Utils::ResourceNames:: language_constant ( 1000 ) # English })})})}); return $operations ; }

add_performance_max_campaign . pl

Create the campaign criteria

AI-generated Key Takeaways

Java

C#

PHP

Python

Ruby

Perl

Create the campaign criteria Stay organized with collections Save and categorize content based on your preferences.

AI-generated Key Takeaways

Java

C#

PHP

Python

Ruby

Perl

Create the campaign criteria