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Specifying a Media Plan

Google offers a variety of products and audiences you can use to build campaigns, though you might not know how to formulate a plan. To help with this, ReachPlanService provides discovery methods you can use to generate a curve .

Audience targeting

The first component of a media plan is audience targeting, which can include the following target criteria:

Audiences: Reference AudienceTargeting .
Age Ranges: Reference the ReachPlanAgeRange enum.
Genders: Reference the GenderInfo criterion.
Devices: Reference the DeviceInfo criterion.
Locations: Use the ListPlannableLocations method to find supported location IDs.
Networks: Use the ListPlannableLocations method to find applicable networks, which may vary by product and region.

Product mix

In addition to the targeting information, you must specify a product mix in order to generate a curve.

The ListPlannableProducts method on ReachPlanService shows the latest available formats for a given location ID, represented by the plannable_product_code and plannable_product_name fields of ProductMetadata . Keep in mind that these values change periodically, so it is best to provide your users with live results rather than persisting responses offline.

Here is a code example of how to get the product mix for some target criteria:

Java

 private 
  
 void 
  
 showPlannableProducts 
 ( 
  
 ReachPlanServiceClient 
  
 reachPlanServiceClient 
 , 
  
 String 
  
 locationId 
 ) 
  
 { 
  
 ListPlannableProductsRequest 
  
 request 
  
 = 
  
 ListPlannableProductsRequest 
 . 
 newBuilder 
 (). 
 setPlannableLocationId 
 ( 
 locationId 
 ). 
 build 
 (); 
  
 ListPlannableProductsResponse 
  
 response 
  
 = 
  
 reachPlanServiceClient 
 . 
 listPlannableProducts 
 ( 
 request 
 ); 
  
 System 
 . 
 out 
 . 
 printf 
 ( 
 "Plannable Products for location %s:%n" 
 , 
  
 locationId 
 ); 
  
 for 
  
 ( 
 ProductMetadata 
  
 product 
  
 : 
  
 response 
 . 
 getProductMetadataList 
 ()) 
  
 { 
  
 System 
 . 
 out 
 . 
 printf 
 ( 
 "%s:%n" 
 , 
  
 product 
 . 
 getPlannableProductCode 
 ()); 
  
 System 
 . 
 out 
 . 
 println 
 ( 
 "Age Ranges:" 
 ); 
  
 for 
  
 ( 
 ReachPlanAgeRange 
  
 ageRange 
  
 : 
  
 product 
 . 
 getPlannableTargeting 
 (). 
 getAgeRangesList 
 ()) 
  
 { 
  
 System 
 . 
 out 
 . 
 printf 
 ( 
 "\t- %s%n" 
 , 
  
 ageRange 
 ); 
  
 } 
  
 System 
 . 
 out 
 . 
 println 
 ( 
 "Genders:" 
 ); 
  
 for 
  
 ( 
 GenderInfo 
  
 gender 
  
 : 
  
 product 
 . 
 getPlannableTargeting 
 (). 
 getGendersList 
 ()) 
  
 { 
  
 System 
 . 
 out 
 . 
 printf 
 ( 
 "\t- %s%n" 
 , 
  
 gender 
 . 
 getType 
 ()); 
  
 } 
  
 System 
 . 
 out 
 . 
 println 
 ( 
 "Devices:" 
 ); 
  
 for 
  
 ( 
 DeviceInfo 
  
 device 
  
 : 
  
 product 
 . 
 getPlannableTargeting 
 (). 
 getDevicesList 
 ()) 
  
 { 
  
 System 
 . 
 out 
 . 
 printf 
 ( 
 "\t- %s%n" 
 , 
  
 device 
 . 
 getType 
 ()); 
  
 } 
  
 } 
 } 
   ForecastReach 
 . 
 java

C#

 public 
  
 void 
  
 ShowPlannableProducts 
 ( 
  
 ReachPlanServiceClient 
  
 reachPlanService 
 , 
  
 string 
  
 locationId 
 ) 
 { 
  
 ListPlannableProductsRequest 
  
 request 
  
 = 
  
 new 
  
 ListPlannableProductsRequest 
  
 { 
  
 PlannableLocationId 
  
 = 
  
 locationId 
  
 }; 
  
 ListPlannableProductsResponse 
  
 response 
  
 = 
  
 reachPlanService 
 . 
 ListPlannableProducts 
 ( 
  
 request 
 ); 
  
 Console 
 . 
 WriteLine 
 ( 
 $"Plannable Products for location {locationId}:" 
 ); 
  
 foreach 
  
 ( 
 ProductMetadata 
  
 product 
  
 in 
  
 response 
 . 
 ProductMetadata 
 ) 
  
 { 
  
 Console 
 . 
 WriteLine 
 ( 
 $"{product.PlannableProductCode}:" 
 ); 
  
 Console 
 . 
 WriteLine 
 ( 
 "Age Ranges:" 
 ); 
  
 foreach 
  
 ( 
 ReachPlanAgeRange 
  
 ageRange 
  
 in 
  
 product 
 . 
 PlannableTargeting 
 . 
 AgeRanges 
 ) 
  
 { 
  
 Console 
 . 
 WriteLine 
 ( 
 $"\t- {ageRange}" 
 ); 
  
 } 
  
 Console 
 . 
 WriteLine 
 ( 
 "Genders:" 
 ); 
  
 foreach 
  
 ( 
 GenderInfo 
  
 gender 
  
 in 
  
 product 
 . 
 PlannableTargeting 
 . 
 Genders 
 ) 
  
 { 
  
 Console 
 . 
 WriteLine 
 ( 
 $"\t- {gender.Type}" 
 ); 
  
 } 
  
 Console 
 . 
 WriteLine 
 ( 
 "Devices:" 
 ); 
  
 foreach 
  
 ( 
 DeviceInfo 
  
 device 
  
 in 
  
 product 
 . 
 PlannableTargeting 
 . 
 Devices 
 ) 
  
 { 
  
 Console 
 . 
 WriteLine 
 ( 
 $"\t- {device.Type}" 
 ); 
  
 } 
  
 } 
 } 
   ForecastReach 
 . 
 cs

PHP

 private static function showPlannableProducts(GoogleAdsClient $googleAdsClient) 
 { 
 $response = $googleAdsClient->getReachPlanServiceClient()->listPlannableProducts( 
 ListPlannableProductsRequest::build(self::LOCATION_ID) 
 ); 
 print 'Plannable Products for Location ID ' . self::LOCATION_ID . ':' . PHP_EOL; 
 foreach ($response->getProductMetadata() as $product) { 
 /** @var ProductMetadata $product */ 
 print $product->getPlannableProductCode() . ':' . PHP_EOL; 
 print 'Age Ranges:' . PHP_EOL; 
 foreach ($product->getPlannableTargeting()->getAgeRanges() as $ageRange) { 
 /** @var ReachPlanAgeRange $ageRange */ 
 printf("\t- %s%s", ReachPlanAgeRange::name($ageRange), PHP_EOL); 
 } 
 print 'Genders:' . PHP_EOL; 
 foreach ($product->getPlannableTargeting()->getGenders() as $gender) { 
 /** @var GenderInfo $gender */ 
 printf("\t- %s%s", GenderType::name($gender->getType()), PHP_EOL); 
 } 
 print 'Devices:' . PHP_EOL; 
 foreach ($product->getPlannableTargeting()->getDevices() as $device) { 
 /** @var DeviceInfo $device */ 
 printf("\t- %s%s", Device::name($device->getType()), PHP_EOL); 
 } 
 } 
 }  ForecastReach.php

def show_plannable_products ( client : GoogleAdsClient , location_id : str ): """Lists plannable products for a given location. Args: client: an initialized GoogleAdsClient instance. location_id: The location ID to plan for. """ reach_plan_service : ReachPlanServiceClient = client . get_service ( "ReachPlanService" ) response : ListPlannableProductsResponse = ( reach_plan_service . list_plannable_products ( plannable_location_id = location_id ) ) print ( f "Plannable Products for Location ID { location_id } " ) product_metadata : ProductMetadata for product_metadata in response . product_metadata : print ( f " { product_metadata . plannable_product_code } : " f " { product_metadata . plannable_product_name } " ) print ( "Age Ranges:" ) age_range : ReachPlanAgeRangeEnum for age_range in product_metadata . plannable_targeting . age_ranges : print ( f " \t - { age_range . name } " ) print ( "Genders:" ) gender : GenderInfo for gender in product_metadata . plannable_targeting . genders : print ( f " \t - { gender . type_ . name } " ) print ( "Devices:" ) device : DeviceInfo for device in product_metadata . plannable_targeting . devices : print ( f " \t - { device . type_ . name } " )

forecast_reach . py

def show_plannable_products ( reach_plan_service ) response = reach_plan_service . list_plannable_products ( plannable_location_id : LOCATION_ID , ) puts "Plannable Products for Location ID #{ LOCATION_ID } :" response . product_metadata . each do | product | puts " #{ product . plannable_product_code } :" puts "Age Ranges:" product . plannable_targeting . age_ranges . each do | age_range | puts " \t - #{ age_range } " end puts "Genders:" product . plannable_targeting . genders . each do | gender | puts " \t - #{ gender . type } " end puts "Devices:" product . plannable_targeting . devices . each do | device | puts " \t - #{ device . type } " end end end

forecast_reach

. rb

sub show_plannable_products { my ( $reach_plan_service , $location_id ) = @_ ; my $response = $reach_plan_service - > list_plannable_products ({ plannableLocationId = > $location_id }); printf "Plannable Products for location %d:\n" , $location_id ; foreach my $product ( @ { $response - > { productMetadata }}) { printf "%s : '%s'\n" , $product - > { plannableProductCode }, $product - > { plannableProductName }; print "Age Ranges:\n" ; foreach my $age_range ( @ { $product - > { plannableTargeting }{ ageRanges }}) { printf "\t- %s\n" , $age_range ; } print "Genders:\n" ; foreach my $gender ( @ { $product - > { plannableTargeting }{ genders }}) { printf "\t- %s\n" , $gender - > { type }; } print "Devices:\n" ; foreach my $device ( @ { $product - > { plannableTargeting }{ devices }}) { printf "\t- %s\n" , $device - > { type }; } } }

forecast_reach . pl

private void forecastManualMix ( ReachPlanServiceClient reachPlanServiceClient , long customerId , String locationId , String currencyCode , long budgetMicros ) { List<PlannedProduct> productMix = new ArrayList <> (); // Set up a ratio to split the budget between two products. double trueviewAllocation = 0.15 ; double bumperAllocation = 1 - trueviewAllocation ; // See listPlannableProducts on ReachPlanService to retrieve a list // of valid PlannableProductCode's for a given location: // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService productMix . add ( PlannedProduct . newBuilder () . setPlannableProductCode ( "TRUEVIEW_IN_STREAM" ) . setBudgetMicros (( long ) ( budgetMicros * bumperAllocation )) . build ()); productMix . add ( PlannedProduct . newBuilder () . setPlannableProductCode ( "BUMPER" ) . setBudgetMicros (( long ) ( budgetMicros * bumperAllocation )) . build ()); GenerateReachForecastRequest request = buildReachRequest ( customerId , productMix , locationId , currencyCode ); getReachCurve ( reachPlanServiceClient , request ); }

ForecastReach . java

public void ForecastMix ( ReachPlanServiceClient reachPlanService , string customerId , string locationId , string currencyCode , long budgetMicros ) { List<PlannedProduct> productMix = new List<PlannedProduct> (); // Set up a ratio to split the budget between two products. double trueviewAllocation = 0.15 ; double bumperAllocation = 1 - trueviewAllocation ; // See listPlannableProducts on ReachPlanService to retrieve a list // of valid PlannableProductCode's for a given location: // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService productMix . Add ( new PlannedProduct { PlannableProductCode = "TRUEVIEW_IN_STREAM" , BudgetMicros = Convert . ToInt64 ( budgetMicros * trueviewAllocation ) }); productMix . Add ( new PlannedProduct { PlannableProductCode = "BUMPER" , BudgetMicros = Convert . ToInt64 ( budgetMicros * bumperAllocation ) }); GenerateReachForecastRequest request = BuildReachRequest ( customerId , productMix , locationId , currencyCode ); GetReachCurve ( reachPlanService , request ); }

ForecastReach . cs

private static function forecastManualMix(GoogleAdsClient $googleAdsClient, int $customerId) { // Set up a ratio to split the budget between two products. $trueviewAllocation = floatval(0.15); $bumperAllocation = floatval(1 - $trueviewAllocation); // See listPlannableProducts on ReachPlanService to retrieve a list // of valid PlannableProductCode's for a given location: // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService $productMix = [ new PlannedProduct([ 'plannable_product_code' => 'TRUEVIEW_IN_STREAM', 'budget_micros' => self::BUDGET_MICROS * $trueviewAllocation ]), new PlannedProduct([ 'plannable_product_code' => 'BUMPER', 'budget_micros' => self::BUDGET_MICROS * $bumperAllocation ]) ]; self::getReachCurve( $googleAdsClient, $customerId, $productMix, self::LOCATION_ID, self::CURRENCY_CODE ); }

ForecastReach.php

def forecast_manual_mix ( client : GoogleAdsClient , customer_id : str , location_id : str , currency_code : str , budget : int , ): """Pulls a forecast for product mix created manually. Args: client: an initialized GoogleAdsClient instance. customer_id: The customer ID for the reach forecast. location_id: The location ID to plan for. currency_code: Three-character ISO 4217 currency code. budget: Budget to allocate to the plan. """ product_mix : list [ PlannedProduct ] = [] trueview_allocation = 0.15 bumper_allocation = 1 - trueview_allocation product_splits = [ ( "TRUEVIEW_IN_STREAM" , trueview_allocation ), ( "BUMPER" , bumper_allocation ), ] product : str split : float for product , split in product_splits : planned_product : PlannedProduct = client . get_type ( "PlannedProduct" ) planned_product . plannable_product_code = product planned_product . budget_micros = math . trunc ( budget * ONE_MILLION * split ) product_mix . append ( planned_product ) request_reach_curve ( client , customer_id , product_mix , location_id , currency_code )

forecast_reach . py

def forecast_manual_mix ( client , reach_plan_service , customer_id ) # Set up a ratio to split the budget between two products. trueview_allocation = 0 . 15 bumper_allocation = 1 - trueview_allocation # See listPlannableProducts on ReachPlanService to retrieve a list # of valid PlannableProductCode's for a given location: # https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService product_mix = [] product_mix << client . resource . planned_product do | p | p . plannable_product_code = 'TRUEVIEW_IN_STREAM' p . budget_micros = BUDGET_MICROS * trueview_allocation end product_mix << client . resource . planned_product do | p | p . plannable_product_code = 'BUMPER' p . budget_micros = BUDGET_MICROS * bumper_allocation end get_reach_curve ( client , reach_plan_service , customer_id , product_mix , LOCATION_ID , CURRENCY_CODE , ) end

forecast_reach

. rb

sub forecast_mix { my ( $reach_plan_service , $customer_id , $location_id , $currency_code , $budget_micros ) = @_ ; my $product_mix = [] ; # Set up a ratio to split the budget between two products. my $trueview_allocation = 0.15 ; my $bumper_allocation = 1 - $trueview_allocation ; # See list_plannable_products on ReachPlanService to retrieve a list of valid # plannable product codes for a given location: # https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService push @$product_mix , Google::Ads::GoogleAds::V21::Services::ReachPlanService:: PlannedProduct - > new ({ plannableProductCode = > "TRUEVIEW_IN_STREAM" , budgetMicros = > int ( $budget_micros * $trueview_allocation )}); push @$product_mix , Google::Ads::GoogleAds::V21::Services::ReachPlanService:: PlannedProduct - > new ({ plannableProductCode = > "BUMPER" , budgetMicros = > int ( $budget_micros * $bumper_allocation )}); my $reach_request = build_reach_request ( $customer_id , $product_mix , $location_id , $currency_code ); pull_reach_curve ( $reach_plan_service , $reach_request ); }

forecast_reach . pl

Reach forecast request fields

You must set the customer_id , campaign_duration , and planned_products fields for each GenerateReachForecastRequest .

You can also set the following optional fields:

Field	Description
`cookie_frequency_cap_setting`	The maximum number of times an ad can be shown to the same user during a specified time interval. This cap can be defined as a limit per one day, one week, or one month.
`currency_code`	Three-character ISO 4217 currency code.
`customer_reach_group`	The name of the customer being planned for. This is a user-defined value. Required if `targeting.audience_targeting` is set.
`min_effective_frequency`	Minimum number of times a person was exposed to the ad for the reported reach metrics.
`targeting`	The targeting to be applied to all products selected in the product mix, including location, age range, genders, devices, and network.

Field

Description

cookie_frequency_cap_setting

The maximum number of times an ad can be shown to the same user during a specified time interval. This cap can be defined as a limit per one day, one week, or one month.

currency_code

Three-character ISO 4217 currency code.

customer_reach_group

The name of the customer being planned for. This is a user-defined value. Required if targeting.audience_targeting is set.

min_effective_frequency

Minimum number of times a person was exposed to the ad for the reported reach metrics.

targeting

The targeting to be applied to all products selected in the product mix, including location, age range, genders, devices, and network.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License , and code samples are licensed under the Apache 2.0 License . For details, see the Google Developers Site Policies . Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-09-03 UTC.

Specifying a Media Plan

Audience targeting

Product mix

Java

C#

PHP

Python

Ruby

Perl

Java

C#

PHP

Python

Ruby

Perl

Reach forecast request fields

Specifying a Media Plan Stay organized with collections Save and categorize content based on your preferences.

Audience targeting

Product mix

Java

C#

PHP

Python

Ruby

Perl

Java

C#

PHP

Python

Ruby

Perl

Reach forecast request fields

Specifying a Media Plan