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An introduction to Smart Bidding, including an overview of what Smart Bidding is and why it’s important, as well as a brief example of how to set up a basic Smart Bidding strategy.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-20 UTC."],[[["\u003cp\u003eSmart Bidding automates Google Ads bids using machine learning to optimize for conversions or conversion value.\u003c/p\u003e\n"],["\u003cp\u003eIt leverages vast data and signals to tailor bids in real time, enhancing campaign performance and efficiency.\u003c/p\u003e\n"],["\u003cp\u003eYou can easily set up Smart Bidding by selecting a desired goal and letting Google's algorithms manage your bids.\u003c/p\u003e\n"]]],[],null,["# Overview & Getting Started\n\nAn introduction to Smart Bidding, including an overview of what Smart Bidding is and why it's important, as well as a brief example of how to set up a basic Smart Bidding strategy.\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e"]]
