New reporting for Products Results in Search Console
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Wednesday, November 20, 2019
We recentlyannouncedthat in addition to schema.org markup,product data feedssubmitted through Google Merchant Center and Google Manufacturer Center will be used to enrich
Google Search shopping journeys. Today, we are announcing a new Search Appearance in the Search
Console Performance report, which captures search stats forProduct rich resultson Google Search.
People come to Google to discover, research, and decide which products and brands to purchase. In
order to provide helpful product information to shoppers, Google shows rich product data like
product descriptions, price and availability within the search results.
Website owners need to understand the impact of these rich results. The Google Search ConsolePerformance reportprovides key metrics like clicks and impressions to help webmasters understand and optimize the
performance of their website results on Google Search. These metrics can further be segmented by
device, geography and queries.
If your website is eligible to appear on Product search results, you'll find a newSearch Appearance typecalled "Product results", with which you can segment your traffic to analyze your search
performance.
The new 'Product results' search appearance (shown in the screenshot above) will help website
owners understand their search performance for product rich results. For example, they'll be able
to answer the following questions:
How much traffic comes from experiences with rich data like price, availability?
How does shopping traffic change over time, and for what shopping search queries is the website
shown?
If you have any questions on this (or other) Search Console reports, let us know throughthe forumoron Twitter.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle will use product data feeds, in addition to schema.org markup, to enhance Google Search shopping journeys.\u003c/p\u003e\n"],["\u003cp\u003eA new "Product results" Search Appearance is available in Google Search Console, providing insights into product rich results performance.\u003c/p\u003e\n"],["\u003cp\u003eWebsite owners can use this report to track traffic, understand the impact of rich product data, and identify top shopping search queries.\u003c/p\u003e\n"],["\u003cp\u003eThe report helps analyze the impact of rich data like price and availability on traffic, and understand traffic changes over time.\u003c/p\u003e\n"]]],["Google Search Console's Performance report now includes a \"Product results\" Search Appearance type. This addition allows website owners to analyze traffic from product rich results, such as price and availability displays. Webmasters can segment their data by device, geography, and queries to understand how shopping traffic changes over time and for which search queries their site appears. Product data from Google Merchant Center and Manufacturer Center, and schema.org markup enriches the user's shopping journey.\n"],null,["# New reporting for Products Results in Search Console\n\nWednesday, November 20, 2019\n\n\nWe recently [announced](/search/blog/2019/02/help-customers-discover-your-products)\nthat in addition to schema.org markup,\n[product data feeds](https://support.google.com/merchants/answer/7439882)\nsubmitted through Google Merchant Center and Google Manufacturer Center will be used to enrich\nGoogle Search shopping journeys. Today, we are announcing a new Search Appearance in the Search\nConsole Performance report, which captures search stats for\n[Product rich results](/search/docs/appearance/structured-data/product) on Google Search.\n\n\nPeople come to Google to discover, research, and decide which products and brands to purchase. In\norder to provide helpful product information to shoppers, Google shows rich product data like\nproduct descriptions, price and availability within the search results.\n\n\nWebsite owners need to understand the impact of these rich results. The Google Search Console\n[Performance report](https://support.google.com/webmasters/answer/7576553)\nprovides key metrics like clicks and impressions to help webmasters understand and optimize the\nperformance of their website results on Google Search. These metrics can further be segmented by\ndevice, geography and queries.\n\n\nIf your website is eligible to appear on Product search results, you'll find a new\n[Search Appearance type](https://support.google.com/webmasters/answer/7576553#by_search_appearance)\ncalled \"Product results\", with which you can segment your traffic to analyze your search\nperformance.\n\n\nThe new 'Product results' search appearance (shown in the screenshot above) will help website\nowners understand their search performance for product rich results. For example, they'll be able\nto answer the following questions:\n\n- How much traffic comes from experiences with rich data like price, availability?\n- How does shopping traffic change over time, and for what shopping search queries is the website shown?\n\n\nIf you have any questions on this (or other) Search Console reports, let us know through\n[the forum](https://support.google.com/webmasters/threads?thread_filter=(category:search_console))\nor [on Twitter](https://twitter.com/googlesearchc).\n\nPosted by Siddhartha Garg, Product Manager"]]
