Search Central Live Tokyo and Jakarta: it's a wrap
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Thursday, July 27, 2023
It’s been about a month since Search Central Live Tokyo concluded and about 2 weeks since SCL Jakarta! Looking back at the events makes us happy; it’s really great to be back and meet people in person! But let's ponder what we learned.
Search Central Live Tokyo 2023
Our first event this year happened on June 16, 2023 in Tokyo. We hosted about 150 people in our office in Shibuya, where we got to try out our brand new events space, called Froyo (how cool is that name for a room?!). Based on the event survey, people were very happy with the event, specifically calling out the networking and lightning talks, the latter which they particularly enjoyed. It's not surprising, the lineup was pretty epic:
Talk title (Adapted from the original Japanese version)
Huge thanks to the presenters for volunteering to be an essential part of the event!
We also got constructive feedback about the event structure – some folks want more networking, others more content –, as well as about the talks – some wanted less focus on AI (don't we all?).
Search Central Live Jakarta 2023
Next up was SCL Jakarta on July 12, 2023, where we were met with the most energetic and enthusiastic audience thus far! Thank you for that: it kept us energized throughout the 8 hours!
We hosted about 330 happy people at Soehanna Hall, Jakarta with lots of space and time for networking, something that attendees were very excited about. The mythbusting session was a big hit with lots of laughter involved thanks to some of the myths that have been haunting us since the early 2000s (hello keywords meta tag!).
The constructive feedback from the Jakarta event is pretty simple: folks want longer events. Unfortunately that would mean a multi-day event, which is unlikely to happen. Or is it?
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle Search Central Live events have returned with successful events in Tokyo and Jakarta, focusing on SEO topics and networking opportunities.\u003c/p\u003e\n"],["\u003cp\u003eThe Tokyo event highlighted lightning talks on diverse SEO subjects such as AI, GA4, and obtaining project buy-in.\u003c/p\u003e\n"],["\u003cp\u003eJakarta's Search Central Live featured a popular mythbusting session and strong audience engagement, with attendees expressing a desire for longer events.\u003c/p\u003e\n"],["\u003cp\u003eGoogle plans to continue hosting Search Central Live events; stay updated through the official website and Twitter.\u003c/p\u003e\n"]]],["Search Central Live (SCL) held events in Tokyo on June 16th and Jakarta on July 12th, 2023. The Tokyo event hosted 150 attendees and featured lightning talks from SEO experts on topics such as SEO elements, project buy-in, and GA4 traffic evaluation. Jakarta's SCL had 330 attendees and emphasized networking, along with a popular mythbusting session. Feedback from Tokyo asked for more networking or more content, while Jakarta attendees requested longer events. Future events are planned.\n"],null,["# Search Central Live Tokyo and Jakarta: it's a wrap\n\nThursday, July 27, 2023\n\n\nIt's been about a month since Search Central Live Tokyo concluded and about 2 weeks since SCL Jakarta! Looking back at the events makes us happy; it's really great to be back and meet people in person! But let's ponder what we learned.\n\nSearch Central Live Tokyo 2023\n------------------------------\n\nOur first event this year happened on June 16, 2023 in Tokyo. We hosted about 150 people in our office in Shibuya, where we got to try out our brand new events space, called Froyo (how cool is that name for a room?!). Based on the event survey, people were very happy with the event, specifically calling out the networking and lightning talks, the latter which they particularly enjoyed. It's not surprising, the lineup was pretty epic:\n\n| Talk title (Adapted from the original Japanese version) | Speaker |\n|--------------------------------------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| Elements of SEO | [Takano](https://twitter.com/takano_seo) (Google Search Central [Product Expert](https://support.google.com/profile/2140157)) |\n| How to become a strong SEO | [Keita Takeuchi](https://twitter.com/take_404) ([株式会社LANY](https://lany.co.jp/)) |\n| How to get buy-in for your SEO project | [Tomoko Miyazaki](https://twitter.com/miyazaki_tmk) ([CyberAgent, Inc.](https://www.cyberagent.co.jp/)) |\n| What I have learned as an SEO expert by expanding the area of domain management | Akihiro Miyata ([Rakuten Group, Inc.](https://global.rakuten.com/corp/)) |\n| How to evaluate organic search traffic in GA4 | [Ryo Koriyama](https://twitter.com/rk_prv) ([JADE K.K.](https://ja.dev/)) |\n| \"SEO is over!\" Say what? The future user Search behavior | [Kenji Shikida](https://twitter.com/kshikida) ([サーチサポーター](https://s-supporter.jp/)) |\n| Don't use AI chat as a search engine; A study shows that 40% of Japanese use ChatGPT in the wrong way. | [Kenichi Suzuki](https://twitter.com/suzukik) (Google Search Central [Product Expert](https://support.google.com/profile/12896) and [海外SEO情報ブログ](https://www.suzukikenichi.com/blog/)) |\n| Think about how to be liked and disliked by Googlebot | [Satoshi Kimura](https://twitter.com/kimuyan) ([CyberAgent, Inc.](https://www.cyberagent.co.jp/)) |\n\nHuge thanks to the presenters for volunteering to be an essential part of the event!\n\nWe also got constructive feedback about the event structure -- some folks want more networking, others more content --, as well as about the talks -- some wanted less focus on AI (don't we all?).\n\nSearch Central Live Jakarta 2023\n--------------------------------\n\nNext up was SCL Jakarta on July 12, 2023, where we were met with the most energetic and enthusiastic audience thus far! Thank you for that: it kept us energized throughout the 8 hours!\n\nWe hosted about 330 happy people at Soehanna Hall, Jakarta with lots of space and time for networking, something that attendees were very excited about. The mythbusting session was a big hit with lots of laughter involved thanks to some of the myths that have been haunting us since the early 2000s (hello keywords meta tag!).\n\nThe constructive feedback from the Jakarta event is pretty simple: folks want longer events. Unfortunately that would mean a multi-day event, which is unlikely to happen. Or is it?\n\nWhat's next? More events! Stay updated on the [Search Central Live main page](/search/events/search-central-live) or on [Twitter](https://twitter.com/googlesearchc). See you around!\n\n\nPosted by [Aldrich Christopher](/search/blog/authors/aldrich-christopher), [Anna Ogawa](/search/blog/authors/anna-ogawa), [Cherry Prommawin](/search/blog/authors/cherry-prommawin) and [Gary Illyes](/search/blog/authors/gary-illyes)"]]
