Korean Blog: Vodafone: A 31% improvement in LCP increased sales by 8%
Stay organized with collectionsSave and categorize content based on your preferences.
Friday, April 23, 2021
We published a case study in Korean about how Vodafone optimized Web Vitals and found that a 31%
improvement in LCP led to 8% more sales, a 15% improvement in their lead to visit rate, and a 11%
improvement in their cart to visit rate. The case study was originally publishedin
English on web.dev.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eVodafone's optimization of Web Vitals, specifically a 31% improvement in Largest Contentful Paint (LCP), resulted in significant business gains, including increased sales, lead to visit rate, and cart to visit rate.\u003c/p\u003e\n"],["\u003cp\u003eThis Korean case study details Vodafone's success and is based on an original English version published on web.dev.\u003c/p\u003e\n"],["\u003cp\u003eAccess the Korean version of the Vodafone case study to learn how they achieved these improvements.\u003c/p\u003e\n"]]],["Vodafone improved their Web Vitals, resulting in significant business gains. A 31% improvement in Largest Contentful Paint (LCP) yielded an 8% increase in sales. Additionally, they saw a 15% increase in their lead-to-visit rate and an 11% improvement in their cart-to-visit rate. The Korean case study details these improvements, which were originally documented in English on web.dev. The study in Korean was published on April 23, 2021.\n"],null,["# Korean Blog: Vodafone: A 31% improvement in LCP increased sales by 8%\n\nFriday, April 23, 2021\n\n\nWe published a case study in Korean about how Vodafone optimized Web Vitals and found that a 31%\nimprovement in LCP led to 8% more sales, a 15% improvement in their lead to visit rate, and a 11%\nimprovement in their cart to visit rate. The case study was originally published [in\nEnglish on web.dev](https://web.dev/case-studies/vodafone).\n\n\n[Start reading in Korean](/search/blog/2021/04/vodafone-case-study?hl=ko)"]]
