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Wednesday, March 17, 2021
As global online video consumption continues to grow, Google aims to surface video content from
diverse sources across the web. We want to make it easy for site owners to get their videos
indexed and surfaced on Google.
Today, we’re excited to share two new resources to help you optimize your videos for Google Search
and Discover.
Search Central Lightning Talk
In thisnew lightning
talk, we discuss how Google indexes videos, highlight features where videos appear on Google,
and share five key tips to optimize your videos for Search and Discover:
Make your videos available on the web.Each video must be available on a
public web page, that isn't blocked byrobots.txtornoindexmetadata.
In addition to the lightning talk, we also updated ourVideo
best practices guideto clarify the most important steps you can take to help Google find,
index, and understand your videos. The guide shows you how to:
We’ll continue to update this page over time with our latest recommendations, alongside ourvideo structured data guide.
We hope you find these resources helpful, and we’d love to hear your questions and feedback. Share
your questions in theGoogle
Search Central Help Community, connect with@googlesearchc
on Twitter, or file feedback directly on our documentation pages.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle is improving video indexing to showcase diverse content, making it easier for site owners to get their videos surfaced in Google Search and Discover.\u003c/p\u003e\n"],["\u003cp\u003eA new lightning talk and updated video best practices guide provide guidance on optimizing videos for Google Search.\u003c/p\u003e\n"],["\u003cp\u003eKey optimization steps include ensuring videos are web-accessible, using structured data, providing high-quality thumbnails, submitting video sitemaps, and allowing Google to access video content files.\u003c/p\u003e\n"],["\u003cp\u003eGoogle encourages site owners to utilize these resources and provide feedback through the Search Central Help Community, Twitter, or documentation feedback channels.\u003c/p\u003e\n"]]],["Google is providing resources to help site owners optimize videos for Google Search and Discover. Key actions include making videos publicly available, providing `VideoObject` structured data, including high-quality thumbnails, and submitting a video sitemap. Additionally, site owners should ensure video content files are accessible to Google. A best practices guide was updated, detailing how to help Google find, index, and understand videos, as well as how to enable specific video features and manage existing video content.\n"],null,["# New resources for video SEO\n\nWednesday, March 17, 2021\n\n\nAs global online video consumption continues to grow, Google aims to surface video content from\ndiverse sources across the web. We want to make it easy for site owners to get their videos\nindexed and surfaced on Google.\n\n\nToday, we're excited to share two new resources to help you optimize your videos for Google Search\nand Discover.\n\nSearch Central Lightning Talk\n-----------------------------\n\n\nIn this [new lightning\ntalk](https://www.youtube.com/watch?v=1Zqkz8Y_kFw), we discuss how Google indexes videos, highlight features where videos appear on Google,\nand share five key tips to optimize your videos for Search and Discover:\n\n- **Make your videos available on the web.** Each video must be available on a public web page, that isn't blocked by [robots.txt](/search/docs/crawling-indexing/robots/intro) or [`noindex`](/search/docs/crawling-indexing/block-indexing) metadata.\n- **Provide structured data with `VideoObject` markup.** Follow the guidelines in our [Video structured data documentation](/search/docs/appearance/structured-data/video).\n- **Include high-quality thumbnails.** Without a valid thumbnail image, the video may not be indexed. See more [best\n practices for video thumbnails](/search/docs/appearance/video#provide-a-high-quality-thumbnail).\n- **Submit a video sitemap.** You can find guidelines and examples in our [video sitemap documentation](/search/docs/crawling-indexing/sitemaps/video-sitemaps).\n- **Make video content files accessible.** This allows Google to understand the video contents and enable features like [video\n previews](/search/docs/appearance/video#video-previews) and [key moments](/search/docs/appearance/video#key-moments). Follow these best practices to [allow\n Google to fetch your video files](/search/docs/appearance/video#allow-fetch).\n\nVideo best practices\n--------------------\n\n\nIn addition to the lightning talk, we also updated our [Video\nbest practices guide](/search/docs/appearance/video) to clarify the most important steps you can take to help Google find,\nindex, and understand your videos. The guide shows you how to:\n\n- [Help Google find your videos](/search/docs/appearance/video#help-google-find)\n- [Ensure your videos can be indexed](/search/docs/appearance/video#indexed)\n- [Allow Google to fetch your video content files](/search/docs/appearance/video#allow-fetch)\n- [Enable specific video features](/search/docs/appearance/video#enable-search-features)\n- [Remove, restrict, or update your videos as needed](/search/docs/appearance/video#remove)\n\n\nWe'll continue to update this page over time with our latest recommendations, alongside our\n[video structured data guide](/search/docs/appearance/structured-data/video).\n\n\nWe hope you find these resources helpful, and we'd love to hear your questions and feedback. Share\nyour questions in the [Google\nSearch Central Help Community](https://support.google.com/webmasters/community), connect with [@googlesearchc\non Twitter](https://twitter.com/googlesearchc), or file feedback directly on our documentation pages.\n\n\nPosted by [Danielle Marshak](https://www.linkedin.com/in/daniellemarshak/), Product Manager"]]
