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わざわざデトロイト製ということを謳う意図は？
代表的なのはShinolaという会社。
腕時計を売り出しているが、これはアメリカで地域の人で作っているということを売りにしている。
デトロイトには自動車産業＝アメリカの労働者、というイメージがマッチしているということだ。
BBCより。
Detroit: The branding of a bankrupt city
http://www.bbc.co.uk/news/magazine-25509923
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Detroit's history of industrial decline and financial failure has culminated in bankruptcy. So why have some companies been using the city's name to sell their products?
Detroit's woes are well documented - an economic powerhouse reduced to a shrinking, impoverished and decaying shell of its former self.
It is a story one might expect marketing and branding departments going out of their way to avoid.
But several companies have been trying to turn the brand of Detroit to their advantage, in a trend that marketing experts expect to gather pace.
The most striking example is Shinola, a resurrected shoe polish brand now being used to sell watches, bicycles, leather goods and journals, which plays heavily on its Detroit base.
The company, backed by the financial muscle of venture capital firm Bedrock, says it is the first in decades to produce watches on a large scale in the US. It uses local labour and, where possible, materials - though it sources many watch components from Switzerland and China.
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