- Resource: InsertionOrder
- InsertionOrderType
- InsertionOrderBudget
- InsertionOrderAutomationType
- InsertionOrderBudgetSegment
- BillableOutcome
- Methods
Resource: InsertionOrder
A single insertion order.
JSON representation |
---|
{ "name" : string , "advertiserId" : string , "campaignId" : string , "insertionOrderId" : string , "displayName" : string , "insertionOrderType" : enum ( |
name
string
Output only. The resource name of the insertion order.
advertiserId
string ( int64
format)
Output only. The unique ID of the advertiser the insertion order belongs to.
campaignId
string ( int64
format)
Required. Immutable. The unique ID of the campaign that the insertion order belongs to.
insertionOrderId
string ( int64
format)
Output only. The unique ID of the insertion order. Assigned by the system.
displayName
string
Required. The display name of the insertion order.
Must be UTF-8 encoded with a maximum size of 240 bytes.
insertionOrderType
enum (
InsertionOrderType
)
The type of insertion order.
If this field is unspecified in creation, the value defaults to RTB
.
entityStatus
enum (
EntityStatus
)
Required. Controls whether or not the insertion order can spend its budget and bid on inventory.
- For
insertionOrders.create
method, onlyENTITY_STATUS_DRAFT
is allowed. To activate an insertion order, useinsertionOrders.patch
method and update the status toENTITY_STATUS_ACTIVE
after creation. - An insertion order cannot be changed back to
ENTITY_STATUS_DRAFT
status from any other status. - An insertion order cannot be set to
ENTITY_STATUS_ACTIVE
if its parent campaign is not active.
updateTime
string (
Timestamp
format)
Output only. The timestamp when the insertion order was last updated. Assigned by the system.
A timestamp in RFC3339 UTC "Zulu" format, with nanosecond resolution and up to nine fractional digits. Examples: "2014-10-02T15:01:23Z"
and "2014-10-02T15:01:23.045123456Z"
.
partnerCosts[]
object (
PartnerCost
)
The partner costs associated with the insertion order.
If absent or empty in insertionOrders.create
method, the newly created insertion order will inherit partner costs from the partner settings.
pacing
frequencyCap
object (
FrequencyCap
)
Required. The frequency capping setting of the insertion order.
integrationDetails
object (
IntegrationDetails
)
Additional integration details of the insertion order.
performanceGoal
object (
PerformanceGoal
)
Required. Performance goal of the insertion order.
budget
object (
InsertionOrderBudget
)
Required. The budget allocation settings of the insertion order.
bidStrategy
object (
BiddingStrategy
)
The bidding strategy of the insertion order. By default, fixedBid
is set.
reservationType
enum (
ReservationType
)
Output only. The reservation type of the insertion order.
billableOutcome
enum (
BillableOutcome
)
Immutable. The billable outcome of the insertion order.
Outcome based buying is deprecated. BILLABLE_OUTCOME_PAY_PER_IMPRESSION
is the only valid value.
InsertionOrderType
Possible types of an Insertion Order.
The type of the Insertion Order determines which settings and options are applicable, such as the format of the ads or targeting options.
Enums | |
---|---|
INSERTION_ORDER_TYPE_UNSPECIFIED
|
Insertion order type is not specified or is unknown. |
RTB
|
Real-time bidding. |
OVER_THE_TOP
|
Over-the-top. |
InsertionOrderBudget
Settings that control how insertion order budget is allocated.
JSON representation |
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{ "budgetUnit" : enum ( |
Fields | |
---|---|
budgetUnit
|
Required. Immutable. The budget unit specifies whether the budget is currency based or impression based. |
automationType
|
The type of automation used to manage bid and budget for the insertion order. If this field is unspecified in creation, the value defaults to |
budgetSegments[]
|
Required. The list of budget segments. Use a budget segment to specify a specific budget for a given period of time an insertion order is running. |
InsertionOrderAutomationType
Possible options for automating insertion order bid and budget.
Enums | |
---|---|
INSERTION_ORDER_AUTOMATION_TYPE_UNSPECIFIED
|
Insertion order automation option is not specified or is unknown in this version. |
INSERTION_ORDER_AUTOMATION_TYPE_BUDGET
|
Automatic budget allocation. Allow the system to automatically shift budget to owning line items to optimize performance defined by performanceGoal
. No automation on bid settings. |
INSERTION_ORDER_AUTOMATION_TYPE_NONE
|
No automation of bid or budget on insertion order level. Bid and budget must be manually configured at the line item level. |
INSERTION_ORDER_AUTOMATION_TYPE_BID_BUDGET
|
Allow the system to automatically adjust bids and shift budget to owning line items to optimize performance defined by performanceGoal
. |
InsertionOrderBudgetSegment
Settings that control the budget of a single budget segment.
JSON representation |
---|
{
"budgetAmountMicros"
:
string
,
"description"
:
string
,
"dateRange"
:
{
object (
|
budgetAmountMicros
description
string
The budget segment description. It can be used to enter Purchase Order information for each budget segment and have that information printed on the invoices.
Must be UTF-8 encoded.
dateRange
object (
DateRange
)
Required. The start and end date settings of the budget segment. They are resolved relative to the parent advertiser's time zone.
- When creating a new budget segment, both
startDate
andendDate
must be in the future. - An existing budget segment with a
startDate
in the past has a mutableendDate
but an immutablestartDate
. -
endDate
must be thestartDate
or later, both before the year 2037.
BillableOutcome
Possible billable outcomes for an insertion order.
Enums | |
---|---|
BILLABLE_OUTCOME_UNSPECIFIED
|
Unspecified billable outcome. |
BILLABLE_OUTCOME_PAY_PER_IMPRESSION
|
Pay per impressions. |
BILLABLE_OUTCOME_PAY_PER_CLICK
|
Pay per click. |
BILLABLE_OUTCOME_PAY_PER_VIEWABLE_IMPRESSION
|
Pay per active view. |
Methods |
|
---|---|
|
Creates a new insertion order. |
|
Deletes an insertion order. |
|
Gets an insertion order. |
|
Lists insertion orders in an advertiser. |
|
Lists assigned targeting options of an insertion order across targeting types. |
|
Updates an existing insertion order. |