Structured Data - v7.1 - Media Product

Product Id

No

integer

No

Numeric ID value of the media product.

Plan Id

No

integer

No

Numeric ID value of the media proposal.

Campaign Id

No

integer

No

Name

Yes

string

Yes

The name of the entry.

Type

No

string

No

Type of the media product.

• Open Auction Display
• Open Auction Audio
• Open Auction Video
• Video View Campaign
• Efficient Reach
• Youtube TrueView In-stream
• Youtube TrueView Discovery
• Youtube TrueView Bumper
• Youtube TrueView Reach
• Youtube Audio
• Target Frequency Bumper Skippable
• Target Frequency Non Skippable
• Target Frequency Skippable
• Target Frequency Bumper
• Google Preferred Bumper
• Google Preferred Short
• Google Preferred Long
• Google Preferred Non-skippable In-stream 30s
• Google Preferred YouTube Shorts
• Standard Reserve Short
• Standard Reserve Long
• Non-skippable In-stream
• Private (Publisher)
• Private (Inventory source)
• Private (Negotiation)
• Demand Gen

Start Date

No

string

No

The start date of the media product in the format MM/DD/YYYY HH:mm

End Date

No

string

No

The end date of the media product in the format MM/DD/YYYY HH:mm

Budget

No

float

No

A positive budget amount for the media product. It is always a float for a currency amount since it will be always monetary budget. Currencies will be shown in the advertiser's currency in standard units (not in 1/1,000,000s of a currency unit)

Frequency Enabled

Yes

string

Yes

Frequency Exposures

Required when "Frequency Enabled" is "TRUE"

integer

Yes

A positive integer amount for the number of impressions in a given Frequency Amount, that is, the x in 'Show x impressions over y period'.

Frequency Period

Required when "Frequency Enabled" is "TRUE"

string

Yes

• Minutes
• Hours
• Days
• Weeks
• Months
• Lifetime

Frequency Amount

Required when "Frequency Enabled" is "TRUE"

integer

Yes

Geography Targeting - Include

No

string, list

Yes

List of geographies to include in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_GEO_REGION .

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Language Targeting - Include

No

string, list

Yes

List of languages to include in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_LANGUAGE .

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Language Targeting - Exclude

No

string, list

Yes

List of languages to exclude in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_LANGUAGE .

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Channel Targeting - Include

No

string, list

Yes

List of channels to include in targeting.

This column uses Display & Video 360 API Channel resource IDs.

List format = (Channel.channelId; Channel.channelId; etc.).

Channel Targeting - Exclude

No

string, list

Yes

List of channels to exclude in targeting.

This column uses Display & Video 360 API Channel resource IDs.

List format = (Channel.channelId; Channel.channelId; etc.).

Category Targeting - Include

No

string, list

Yes

List of categories to include in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CATEGORY .

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Category Targeting - Exclude

No

string, list

Yes

List of categories to exclude in targeting. This column uses Display & Video 360 API TargetingOption resource IDs for targeting type TARGETING_TYPE_CATEGORY .

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Audience Targeting - Include

No

string, list of list of pairs

Yes

List of audience lists to include in targeting.

This column uses Display & Video 360 API FirstPartyAndPartnerAudience resource IDs.

For first-party audience lists, each audience is listed as a pair of FirstPartyAndPartnerAudience.firstPartyAndPartnerAudienceId and recency setting. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. Recency is not available for third-party audiences, so the list format is (3;);(4;);. To "AND" and "OR" groups of audiences, follow this example: To combine pairs with and without recency: '((1;1d;);(2;365d;));((3;);(4;5m;);(5;all;));'. This means (list 1 with 1 day recency OR list 2 with 365day recency ) AND (list 3 without a specified recency OR list 4 with 5 minute recency OR list 5 with all users).

Valid recency values are:

• all
• 1m
• 5m
• 10m
• 15m
• 30m
• 1h
• 2h
• 3h
• 6h
• 12h
• 1d
• 2d
• 3d
• 5d
• 7d
• 10d
• 14d
• 15d
• 21d
• 28d
• 30d
• 45d
• 60d
• 90d
• 120d
• 180d
• 270d
• 365d

Audience Targeting - Exclude

No

string, list of list of pairs

Yes

List of audience lists to exclude in targeting.

This column uses Display & Video 360 API FirstPartyAndPartnerAudience resource IDs.

Each audience is listed as a pair of FirstPartyAndPartnerAudience.firstPartyAndPartnerAudienceId and recency setting, if the audience list is a 1P audience list. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. However, for 3P audiences, recency is not available, so the list format is (3;);(4;);.

List format = ((FirstPartyAndPartnerAudience.firstPartyAndPartnerAudienceId; recency optional;); (FirstPartyAndPartnerAudience.firstPartyAndPartnerAudienceId; recency optional;);)Example: "(1;1d;);(2;);".

Valid recency values are:

• all
• 1m
• 5m
• 10m
• 15m
• 30m
• 1h
• 2h
• 3h
• 6h
• 12h
• 1d
• 2d
• 3d
• 5d
• 7d
• 10d
• 14d
• 15d
• 21d
• 28d
• 30d
• 45d
• 60d
• 90d
• 120d
• 180d
• 270d
• 365d

Affinity & In Market Targeting - Include

No

string, list

Yes

Affinity & In Market Targeting - Exclude

No

string, list

Yes

Demographic Targeting Gender

No

string, list

Yes

List of genders to target. Select one or more of the acceptable values:

• Female
• Male
• Unknown

Demographic Targeting Age

No

string, list

Yes

Target to a user age range. Specify a from/to range by selecting a single From age and a single To age and whether to include unknown ages true/false. See the list of acceptable From/To ages.
Example 1: to target 18-55 and include unknown ages, specify the format {From; To ; Include unknown True/False} = 18;55;true;
Example 2: to target only users >35 years old and exclude unknown ages, specify the following = 35;+;false;.
Acceptable values for From:

• 18
• 25
• 35
• 45
• 55
• 65

Acceptable values for To:

• 25
• 35
• 45
• 55
• 65
• +

Demographic Targeting Parental Status

Yes

string, list

Yes

List of parental status to target. Select one or more of the acceptable values.

• Parent
• Not a parent
• Unknown

Device Targeting - Include

No

string, list

Yes

List of devices to include in targeting.

This column uses Display & Video 360 API TargetingOption resource IDs for the following targeting types:

• TARGETING_TYPE_DEVICE_TYPE
• TARGETING_TYPE_DEVICE_MAKE_MODEL
• TARGETING_TYPE_OPERATING_SYSTEM

List format = (TargetingOption.targetingOptionId; TargetingOption.targetingOptionId; etc.). This list is generated in ascending numerical order.

Video Player Size Targeting

No

string, list

Yes

List of video ad player size to target. Select one or more of the acceptable values:

• unknown
• small
• large
• HD

Private - Seller Name

No

string

No

The publisher's name in a deal. This field only applies to private media products.

Private - Order Id

No

string

No

The order id of a guaranteed deal. This field only applies to private media products.

Private - Inventory Source Id

No

string

No

The DBM id of the inventory source. This field only applies to private media products.