Structured Data - v8 - Ad

Ad Id

Required only when editing existing Ads

integer

No

Numeric ID value of the ad group ad. If left blank a new Ad will be created and a unique ID will be assigned.

Ad Group Id

Yes

integer

No

Numeric ID value of the parent ad group. You can specify a custom identifier (for example, "ext[custom ad group ID]") for an Ad Group that you are creating at the same time as this Ad.

Ad Group Name

No

string

No

Ad Group Name

Name

Yes

string

Yes

The name of the entry.

Status

Yes

string

Yes

The status setting for the entry.

• Active
• Paused
• Deleted

Ad Type

Required for YouTube and Demand Gen Ads

string

Yes

The ad format of the ad.

In-stream & In-feed Video are YouTube video ad types sold on a CPV basis. Bumper ads are 6-second or less video YouTube ads sold on a CPM basis. Non-skippable video ads are in-stream YouTube ads between 6 and 15 seconds sold on a CPM basis. YouTube audio are audio YouTube ads. Responsive video ads are YouTube ad types that serve as multiple formats. Efficient reach ads will serve as YouTube bumper if the video is short enough, and YouTube in-stream otherwise. Demand Gen Video ads serve on multiple formats, including but not limited to YouTube. Demand Gen Image ads show images. Demand Gen Carousel ads show cards. Demand Gen Product ads show products.

Select one of the following values:

• In-stream
• In-feed video
• Bumper
• Non skippable
• YouTube audio
• Responsive
• Efficient reach
• Demand Gen Product
• Demand Gen Video
• Demand Gen Image
• Demand Gen Carousel

Video Id

Required for YouTube and Demand Gen Video Ads

string

Yes

The YouTube video ID

Display URL

Yes for In-stream and Bumper

string

Yes

The ad display URL

Landing Page URL

Required for In-stream, Bumper, and Demand Gen ads

string

Yes

The ad landing page URL

DCM Tracking - Placement Id

Required only when updating DCM Tracking Ad

integer

Yes

DCM Tracking - Ad Id

Required only when updating DCM Tracking Ad

integer

Yes

Numeric ID value of DCM Ad for the corresponding tracking ad.To remove a DCM Tracking Ad, leave the three columns DCM Tracking - Placement ID, DCM Tracking - Ad ID and DCM Tracking - Creative ID blank.

DCM Tracking - Creative Id

Required only when updating DCM Tracking Ad

integer

Yes

Numeric ID value of the creative for the corresponding tracking ad.To remove a DCM Tracking Ad, leave the three columns DCM Tracking - Placement ID, DCM Tracking - Ad ID and DCM Tracking - Creative ID blank.

Click Tracker URL

No

string

Yes

The ad click tracker URL

Click Tracker URL Parameters

No

string, list of lists

Yes

The click tracker URL custom parameters. Format = (name1; value1;); (name2; value2;); etc.

Call to Action

Required when the parent line item is a YouTube video action line item, 'Headline' is not empty, or 'Ad Type' is 'Demand Gen Video', 'Demand Gen Image', 'Demand Gen Carousel'

string

Yes

Label for the Call to Action button (1 line with up to 10 characters).

Headline

Required for Demand Gen Ads

string

Yes

Headline for the Call to Action overlay (1 line with up to 15 characters).

Display URL Path 1

No

string

Yes

Display URL path 1

Display URL Path 2

No

string

Yes

Display URL path 2

In-feed Video Thumbnail

Yes for In-feed Video

string

Yes

The video thumbnail to use for video discovery ads

• 0
• 1
• 2
• 3

In-feed Video Headline

Required for In-feed Video and Demand Gen ads

string

Yes

The headline text for a discovery or responsive ad, or the long headline for Demand Gen ads.

Description 1

Required for In-feed Video and Demand Gen ads

string

Yes

The discovery ad description 1 text or responsive ad description

Description 2

Required for In-feed Video

string

Yes

The discovery ad description 2 text

In-feed Video Landing Page

Yes for In-feed Video

string

Yes

The discovery ad landing page

Mobile Landing Page URL

No

string

Yes

The ad landing page URL for mobile devices

Business Name

Required for Demand Gen Ads

string

Yes

The name of the business that is being advertised

Landing Page URL Suffix

No

string

Yes

The suffix for the landing page URL

Logo Asset IDs

Required for Demand Gen Ads

string, list

Yes

The list of asset ids for the logos. This list is generated in ascending numerical order.

Marketing Image Asset IDs

Required when 'Ad Type' is 'Demand Gen Image'

string, list

Yes

The list of asset ids for the marketing images. This list is generated in ascending order.

Demand Gen Cards

Required when 'Ad Type' is 'Demand Gen Carousel'

string, list of lists

Yes

This defines a list of cards, in the following format:

(final url; final mobile; url; headline; cta text; marketing image asset id; additional marketing asset ids...).

For example: (google.com; mobile.google.com; Headline; Click Here; 10020; 20020; 30020).

Each marketing asset must have a unique aspect ratio. If one card under an Ad has a square marketing image, then all cards under that Ad must have a square marketing image (this applies to the other aspect ratios as well).

Companion Banner Asset IDs

No

string, list

Yes

The list of asset ids for the companion banners. This list is generated in ascending numerical order. This is supported for Video Performance, Demand Gen Video, In-stream, Bumper, and Non-skippable Ads. List format = 100; 200;