Ageless Beauty Awards: Drugstore Beauty Products That Won Over Editors — Starting at $10
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Shop TODAY Ageless Beauty Awards are finally here, bringing you the most noteworthy beauty products you can find right at your local drugstore. Whether you shop at CVS, Walgreens or your neighborhood pharmacy, our editors put these formulas and ingredients to the test to find the ones that are truly worth adding to your routine.
From smoothing skin tints to soothing foot masks, there's a drugstore beauty find for nearly every concern, and you don't need a prescription or a triple-digit price tag to have the best skin. Our editors' testing proved that some of the best products for maintaining healthy, radiant-looking skin can cost far less than you might expect. After weeks of slathering on creams, washing and styling our hair, and testing beauty tools, our editors narrowed down the products that earned their stamp of approval .
Drugstore award-winners for mature skin and hair
Winner: Best foot mask
- Improves texture after one use
- Difficult to open and secure
Deputy managing editor Jess Bender has tried numerous foot masks and creams without luck, but this one did the job.
"I've found Dr. Scholl's to be one of the best at bringing my feet back to baby-smooth softness," she comments. "It penetrates deep within the dermis and its formulation features several of the heavy-hitting ingredients you'd expect from an effective foot care product like urea, shea butter, hyaluronic acid and several types of nourishing oils. Since it does take at least 30 minutes to work its magic, I recommend working this into your evening routine."
Winner: Best foot balm
- Mess-free stick application
- May not work for severe cracks
Looking for smooth feet? This formula combines beeswax, shea butter and coconut oil to protect rough areas such as elbows, cracked heels and chafed skin.
"This worked so quickly on my super dry heels, I was shocked. My cracked skin looked so much smoother and felt deeply hydrated directly after I put this on, and felt moisturized for longer than expected," says Jody Ricevuto, mother of senior editor Julie Ricevuto .
Winner: Best under-eye brightener
- Has a cooling sensation
- Easy to use
- Needs consistency
"I absolutely love this cooling eye roller from Grace & Stella. I'm a mom who never gets enough sleep, and applying this in the morning is such a lovely ritual that's also super fast and easy," says tester Dory Zayas.
It offers a cooling effect on puffy eyes , and the added caffeine and hyaluronic acid help keep eyes awake and hydrated.
"It doesn't have a fragrance, and didn't sting or burn my sensitive skin. I love this product for a nice pick-me-up in the morning," she adds.

Dory Zayas testing the Grace & Stella Under Eye Serum Roller.
Winner: Best hydrating body wash
- Pleasant scent and rich lather
- Cleans without drying
- Scent may not suit everyone
- Some packaging leaks
Add more hydration into your shower routine with this award-winning body wash .
"It smells amazing without being too sweet or fake-smelling, and the lather is utter perfection. It gives just the right amount of milky hydration thanks to sugarcane extract and jojoba oil. Willow bark extract exfoliates skin gently without any harsh or abrasive particles. I love the size of the bottle, and the formula left me feeling soft and smooth after my shower," mentions Zayas.
Winner: Best hydrating foundation
- Natural-looking coverage
- Applicator can be frustrating
If you're looking for something that looks like foundation without the full-coverage feel, this tinted moisturizer delivers lightweight coverage with a naturally dewy finish. Its hyaluronic acid helps hydrate the skin, while the water-gel formula adds an extra boost of glow without feeling heavy.
Associate editor Erica Marrison tried this mascara and says it was love at first application.
"It defines and lengthens my lashes, making my eyes look more open. Plus, even though I have oily eyelids (which often means my mascara smudges on my eyelids and under eyes), this one doesn't — a savior in the summer heat! When it's time to remove it, you don't need a micellar water or other makeup remover. Just use warm to hot water and it will come right off on your cloth or hand," she notes.

A close-up look of Anita Chomenko testing the Covergirl Eye Enhancer Wrap Tubing Mascara.
Winner: Best thickening shampoo
- Cleans hair well
- Adds volume
- Strong scent
- Does not treat hair loss
This dermatologist-approved hair shampoo is packed with vegan ingredients to add volume and shine to your dry hair.
"This is an option for fine, fragile hair when the goal is a fuller-looking result and less breakage," mentions double board-certified dermatologist Dr. Elizabeth Bahar Houshmand. "I would describe its benefits in terms of hair appearance and manageability."
Winner: Best thickening conditioner
- Adds volume
- Lightweight hydration
- May dry hair
- Strong scent
If your hair is aging , it's time to add a formula with more hydration and protection. This award-winning conditioner from L'Oreal is infused with rosemary and arginine to help protect your hair color while nourishing it. Use it along the award-winning shampoo from the same line to leverage your hair care routine.
Winner: Best night cream
- Gentle, fragrance-free formula
- Feels thick or sticky on some
This face cream's intention is to deliver full hydration at night with its combination of peptide complex, niacinamide and hyaluronic acid.
Dr. Robert Anolik, fellow of the American Academy of Dermatology, previously told Shop TODAY the added ceramides help in improving the natural skin barrier while the peptides help stimulate collagen production. "It's also rich with hyaluronic acid that may attract and retain moisture in the skin," he mentioned.
Winner: Best multitasking SPF product
- Can be worn with makeup
- Easy to blend
- Preference for a bigger bottle
Bender is a low-maintenance person who gravitates toward multipurpose products and this one delivers.
"I was introduced to No7's new Prime Forever line several months ago, and this versatile sunscreen/primer is the product I keep coming back to out of the entire slate. Aside from offering SPF 50 protection, it's pretty much the perfect base for my makeup with how quickly it dries down without leaving an oily finish," she says.
"This formula brings together a wonderful combination of retinol , niacinamide and antioxidants to address several contributors to the appearance of tired-looking eyes," says Houshmand, emphasizing that it helps to improve fine lines over time and reduce dark circles.
Tester Caroline Holmberg adds, "The cream is hydrating and absorbs easily. The application is great — I loved that the metal applicator had a cooling effect, and felt gentle on my skin."

Caroline Holmberg testing the RoC Derm Correxion Eye Repair Dark Circle Eye Cream.
Meet the experts
At Shop TODAY, our reporters interview a range of qualified sources and experts to capture a wide scope of perspectives on the latest beauty products. We also ensure that all expert guidance and recommendations are made independently and without undisclosed financial conflicts of interest.
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Elizabeth Bahar Houshmand, MD, is a double board-certified dermatologist and internist based in Dallas, Texas. She is a diplomate of the American Board of Dermatology.
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Robert Anolik, MD, is a board-certified cosmetic dermatologist and a fellow of the American Academy of Dermatology.
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Rosemarie Ingleton, MD, FAAD, is a board-certified dermatologist, the Medical Director of Ingleton Dermatology and a Fellow of the American Academy of Dermatology.
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Adam Friedman, MD, is a dermatologist, professor and Chair of Dermatology in the Department of Dermatology at The George Washington University School of Medicine & Health Sciences.
Frequently asked questions
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The Shop TODAY editors and writers interview expert sources, try newly launched products and search the internet to find the best products out there. Based on personal experiences and expert recommendations, we aim to make shopping easier for our readers. With our rigorous methodology created to ensure every product is reviewed the same way, we stand by everything we recommend across our broadcast, digital and social platforms.
This article was originally published on TODAY.com






