Dough Doughnuts and etleé Host Sweet NYC Pop-Up with Free Lemon Glaze Perfume

Gourmand fragrance fans have a very sweet reason to make a stop in NYC this weekend.

Dough Doughnuts is teaming up with fragrance brand etleé for a one-day-only pop-up on Saturday, August 15, taking over all six NYC Dough Doughnuts locations at once. From 12 to 2 p.m., anyone who purchases a Lemon Glaze doughnut will receive a full-size Lemon Glaze perfume completely free. A sweet-meets-tangy pairing that celebrates etleé's fragrance of the same name.

The timing couldn't be more on-trend. Gourmand fragrances, scents built around edible, dessert-like notes like vanilla, caramel, and fruit, have become one of the biggest movements in beauty over the past couple of years. With brands leaning further into bold, food-inspired accords that turn a spritz of perfume into something that practically smells good enough to eat. This collaboration leans directly into that moment, blurring the line between a bakery treat and a fragrance counter in the most literal way possible.

The scent itself fits right into that gourmand wave, opening with a citrusy, fruit-forward blend of lemon, apple, orange, strawberry, raspberry, and banana, before settling into a floral heart of orchid, freesia, rose, and lily of the valley, while musk, vanilla, sandalwood and amber make up the base. In other words, it's basically dessert for your nose.

The collaboration also gives New Yorkers a chance to explore more of etleé's offerings. At Dough's Flatiron location, guests can smell all eight of the brand's fragrances and pose for photos at a special photo booth.

So if you've been wanting to jump on the gourmand fragrance trend, this might be one of the sweetest ways to do it. Just don't be surprised if your new perfume makes everyone around you hungry.

This story was originally published by Parade on Aug 13, 2026, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.