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The Strategist

What Chloe Cherry Can’t Live Without

Chloe Cherry,Amelia Jerden

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Photo-Illustration: The Strategist; Photo: Getty Images, Joe McKendry
Photo-Illustration: The Strategist; Photo: Getty Images, Joe McKendry

If you’re like us, you’ve probably wondered what everyday stuff famous people add to their carts — like bleach or a sleep mask . Back in 2022, we asked actress and model Chloe Cherry, who stars in HBO’s Euphoria , about what she couldn’t live without . Now she has a new list, including the lash and brow serums that gave her shockingly noticeable results, her favorite stain removers, and her maximalist phone case.

What she still can’t live without

Running shoes that are still going strong four years later

Nike Revolution 5 Women’s Road Running Shoes

Nike Revolution 5 Women’s Road Running Shoes

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I still wear this exact same pair of running shoes to this day. I haven’t had to buy a new pair yet, and I run, walk, and hike a lot.

$112 at GOAT

$65 at Nordstrom Rack

$65 at Nike

$64.99 at Dick's Sporting Goods

Her go-to lipstick for shiny lips

Urban Decay Lip Bond Glossy Liquid Lipstick

Urban Decay Lip Bond Glossy Liquid Lipstick

The Urban Decay Lip Bond Glossy Liquid Lipstick was the first product I had ever found that keeps color on your lips but also keeps them glossy for a long time. I remember when I was about high-school age, I had thought to myself, Why hasn’t anyone invented a lipstick that stays shiny? I guess that was a manifestation.

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$28 at Sephora

$28 at Urban Decay

The tennis skirt she’s still wearing (at the advice of her mom)

Alo Yoga Grand Slam Tennis Skirt
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Alo Yoga Grand Slam Tennis Skirt

I also still love the Alo tennis skirt because it was a gift from my mother. She said, “This would look cute on you,” and she’s always right.

$78 at Alo Yoga

And some new favorites

Her easy-to-apply (and very effective) brow serum

Babe Original Amplifying Brow Serum

Babe Original Amplifying Brow Serum

I was introduced to this brand by my friend Maddie. She’s not like an influencer or anything, she’s just my friend in my life and she’s really attractive. For some reason, I always was like, There’s no way these serums actually work . I feel like they’re just selling you the idea of growing your eyebrows bigger and there’s no way that they’re actually going to work. She kept being like, “No, this brand is amazing.” And I was like, All right, I’m just gonna order this. I started using it as instructed every night for a few months. And then suddenly my eyebrows grew so much.

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It was while we were shooting Euphoria season three. I had some time off because they were shooting some other stuff, and then when I came back to set, my eyebrows had grown way thicker. My makeup artist literally showed me a picture of my face before, and she was like, “Oh my God, your eyebrows grew so much.” And I was so blown away. I always wanted to have bigger eyebrows my whole life. I would always just kind of draw them in bigger, but now I don’t have to anymore. And, like, I just am obsessed with this product. I can’t believe that it actually does what it says it’s gonna do.

I really like this application because it’s kind of like a lip-gloss applicator. It just glides over the eyebrows easily versus a comb applicator. I find that those can be annoying because they can sometimes pull out your eyebrows. I also don’t like the liquid-eyeliner type of applicators. I like the thick lip-gloss style applicator, so it covers the brows easily.

$49 at Amazon

$49 at Ulta Beauty

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$49 at Babe Original

And the serum that made her eyelashes longer than falsies

Sweed Eyleash Growth Serum

Sweed Eyleash Growth Serum

Sweed Beauty had sent me a PR package, and the lash serum was in it. I kept thinking there’s no way that lash serums work. And I kept seeing all these things online that were like, Oh yeah, eyelash serums can be so bad for you . And I was like, Okay, I don’t know if I wanna use that.

But then randomly one day I was like, Okay, I’m just gonna try it. I used it every day for a few weeks, and it actually did make my lashes grow so, so, so, so much. To the point that it was another thing where when I went back to shoot Euphoria again, my lashes were longer than the fake lashes they had me wearing originally. My makeup artist Tara literally had to trim my eyelashes to make it match the other scenes, I’m not kidding. It was quick; I was literally off for three weeks, used that serum every night, and by the time I was back on set, they literally had to trim my eyelashes.

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$65 at Dermstore

$65 at Credo Beauty

$65 at Sweed Beauty

One of her favorite sweaters from her favorite sweater-maker

Acne Studios Kalbah Mohair Wool Stripe Longline Oversized Sweater

Acne Studios Kalbah Mohair Wool Stripe Longline Oversized Sweater

I don’t really buy anything from Acne other than their sweaters . They have really good sweaters, and they make clothes that look good on tall people — I’m, like, five-eight. They just have stuff that’s simple. They don’t have any logos, or if they do a logo, it’s not really noticeable. I love that they’re not a “logo brand.” I just love their sweaters so much. They give casual but also fashion, but also extremely comfortable. Instead of wearing a sweatshirt if it’s cold out, I love wearing their sweaters to feel classy and elegant, but I’m still extremely comfortable.

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I love the kind of color theory that they work with. I find that when they combine colors, they do it really well. I love a striped sweater, and they just make them perfectly. And they never make anything that’s cropped, you know, they don’t just go to every trend. They stay true to themselves. I like full-length shirts a lot, and it’s really hard to find a full-length shirt that goes past your hips.

$159 at Poshmark

The stain removers she uses religiously

OxiClean Versatile Stain Remover Powder - 3 Pounds
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OxiClean Versatile Stain Remover Powder - 3 Pounds

$15 at Amazon

$13 at Target

OxiClean Unscented Washing Machine Cleaner Pouches with Odor Blasters

OxiClean Unscented Washing Machine Cleaner Pouches with Odor Blasters

$8.99 at Amazon

$9.79 at Target

OxiClean White Revive Liquid Laundry Additive

OxiClean White Revive Liquid Laundry Additive

$35 for 2 at Amazon

$11.49 at Target

Dude, I love OxiClean. I also will never forget Billy Mays and how good of a presenter he was. I genuinely learned how to be a commercial actor from him. I’m not even kidding. Those commercials were so good, and they were burned in my brain forever. And I really do use OxiClean. I have, like, four different forms of OxiClean in my house right now. Every single time I do my laundry, I use OxiClean.

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If I’m home, I do my laundry every single day because I love clean clothes. And there’s not a better privilege on earth than being able to have access to a washer and dryer whenever you want to. It is so underrated. How amazing it is to be able to wash your clothes every single day.

The reason that I love OxiClean stain remover so much is that it really does get the stains out of anything. And they have versions that are for whites and versions that are for colors. I use the powder or the pods or the liquid. I actually have all those types, and I’ll choose what to use depending on what level of stain I’m dealing with.

You have to use it with a regular detergent. That’s what it says on the instructions. You use the OxiClean and a regular detergent, and then that’s how it works. And I always use All Free & Clear detergent . I hate the fucking blue detergents. You should never be putting anything with blue dye on your clothes. I will never understand why they make so many laundry detergents blue. It needs to be Free & Clear. But that’s just my laundry-science beliefs.

Sunscreen mist that she uses over makeup

Coola Classic Face Sunscreen Mist SPF 50

Coola Classic Face Sunscreen Mist SPF 50

I am really into sunscreen. When I am not working, I never, ever wear makeup. I just apply liquid sunscreen on my face. But then when I’m working and I have to have makeup on, I can’t just be like rubbing sunscreen over the makeup, you know? So I have to find something that’s a spray. And I have literally tried every single spray sunscreen on the market. I was trying every spray sunscreen I could find. I was even buying some in Europe. And the problem that would always happen was that I’d spray on the sunscreen and then it would get in my eyes and hurt my eyes. They’d burn really, really, bad.

Coola spray sunscreen was the one sunscreen I managed to find that is like a mist. I can mist it on my face while I’m working and it doesn’t get in my eyes. And then I have sunscreen on while I’m working. I get anxious if I’m not wearing sunscreen and I’m anywhere near the sun. So I have a bottle of Coola spray sunscreen on me at all times, in my purse no matter where I go.

$32 at Amazon

$32 at Ulta Beauty

$32 at Coola

Her go-to moisturizers

Neutrogena Hydro Boost Water Gel Face Moisturizer

Neutrogena Hydro Boost Water Gel Face Moisturizer

$22 at Amazon

Neutrogena Hydro Boost Body Gel Cream

Neutrogena Hydro Boost Body Gel Cream

$16 at Amazon

$12.79 at Target

$16.49 at Ulta Beauty

Neutrogena Hydro Boost Hydrating Cleansing Gel

Neutrogena Hydro Boost Hydrating Cleansing Gel

$10 at Amazon

$21.49 at Target

I use the Neutrogena Hydro Boost line a lot, and I really like it. And it’s common. A lot of people like it. There are a million different things. They have a body lotion, they have a face lotion, they have a face wash. And honestly the whole line, I like all of it. It’s all really good. It actually is very moisturizing.

Eye drops that make her look awake

Upneeq

Upneeq

Only people like me who are obsessed with changing their looks would even discover these at all. They used to sell them in med spas, but now I can only find them on their actual website. They make your eyes whiter and more open-looking. It only lasts for a few hours because it’s made to just use for the day or for an event. There are other drugstore brands that claim to do that, but this one does it the best. But it’s super expensive. I like how it makes my eyes whiter, bigger, and more open. I feel like it literally makes you look more awake.

$15 for 2 at Upneeq

Her favorite ironic dad hat

Enron Dad Hat

Enron Dad Hat

Isn’t that so fucking funny? Some comedians in New York bought the rights to the name Enron. I don’t know how they got connected with those people, but they somehow managed to buy the rights to the name and the logo and everything. They basically did it as a social experiment where they didn’t do anything other than release merch that said “Enron” on it. And they sent it to a bunch of people. I know that I wore it and I still wear it, but I think the epitome of ironic fashion is wearing an Enron hat in 2026. Also, I’m only 28; I’m too young to actually have been working with Enron. It’s just so funny to me.

$32 at Enron

The Depop seller who makes her favorite graphic tees

SELF FIXATED Women’s White Crop-top

SELF FIXATED Women’s White Crop-top

This person, I don’t know who they are, but they are making really interesting shirts right now. I love shirts with sayings on them, and this person, whoever they are, is making the most interesting sayings. I think people should know about it. I have one that just straight up has a question mark on it. It’s a plain shirt with just a question mark on it. As soon as I saw that, I was like, That resonates with me.

I found it scrolling through Depop, just clicking on stuff and then clicking on the next thing and clicking on something else until I find something that I like. You really have to dig when it comes to thrifting, whether it be at an in-person thrift shop or on eBay or Depop. The key to finding things is you have to spend so much time looking and looking and looking and looking. And that’s usually where most people give up. It does take a lot of time to really sift through secondhand items to find things that are good.

[ Editor’s note: Chloe’s exact shirt is sold out, but you can explore other shirts @selffixated on Depop . ]

$29 at Depop

Her alcohol alternative

Kin Euphorics Lightwave

Kin Euphorics Lightwave

I’ve never been a drinker at any point in my lifetime. I’m 28 now and even when I was in my early 20s or teens, when most people are drinking, I never had a phase with alcohol. So it made me get into drinks like this that kind of calm you and you feel an effect from it. You get to have a drink without having to have alcohol.

I don’t have the guts to allow myself to just get drunk and see what happens. So I’d rather just do something like this where you feel a light calmness. I don’t have the mind to handle alcohol, so something like this is good for me because all it does is make me wanna chill.

I like the purple one. It tastes like nature. It tastes like you’re breathing in a big breath in a part of the world that doesn’t have a lot of air pollution. It tastes like something natural and healthy.

$57 for 12 at Kin Euphorics

A crewneck from her favorite streetwear brand

Supreme Established Crewneck ‘Heather Grey’

Supreme Established Crewneck ‘Heather Grey’

I’ll wear anything that says Supreme. I love when they use their normal colors like red, black, and gray. I have this one sweatshirt that has the original classic Supreme logo. I like Supreme because I love skaters and I love skater culture. I don’t skateboard myself, but I just think that skater culture is cool and I like the history behind it. And it’s really cool what Supreme did to skater culture and how they managed to take something that was once seen as like, Oh, ew, these people are skateboarding. That means they’re trash, to something that’s seen as high-end and expensive. Ostentatious in a way. They managed to turn it into something that’s high-end that was once like very low-end. They kind of took this thing that was seen as just like, Oh that’s something poor people do . And then turned it into something that rich people are buying just to look like they’re cool enough to do that. It’s like that song, “Hate It or Love It.” The underdog’s on top.

$214 at GOAT

The custom phone case she’ll never confuse for someone else’s

Sticka Confetti Custom Phone Case

Sticka Confetti Custom Phone Case

This girl, I’m pretty sure that she said she lives in the U.K. or somewhere in Europe. She has this small business where she designs these phone cases and they’re the cutest things ever. They’re resin, and she puts all these charms on them. They’re really well made and they’re very heavy-duty. They don’t fall apart, the charms don’t fall off of them. And it does protect my phone. I’ve never found a phone case that I liked so much. And the thing that is so great about having one of her phone cases is that most people on this earth, in general, have an iPhone with a black case. And I found that when I was a person who had an iPhone with a black case, I was constantly losing my phone or confusing my phone for somebody else’s, whether I’m at a party or at work or somewhere there’s a bunch of people around. But having a case like this, I never lose my phone ever. If I set it down on a set somewhere and there’s like 70 people there and I go away from it, I can always find it again because it looks so unique. And it’s also just the most “me” case ever. You can order stuff off of her site or she’ll do a custom. I did the custom. Mine says my name, but I just ordered a new one that says something that will be revealed.

$45 at Sticka Studios

The Strategist  is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about  here . We update links when possible, but note that deals can expire and all prices are subject to change.

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