GH Seal Spotlight: Clairol Nice’n Easy 10 Permanent Hair Dye
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links."
The Good Housekeeping Institute Beauty & Personal Care Lab scientists confirm that this hair color completely covers gray hair and leaves strands feeling smooth and looking shiny, all in less time than many traditional dyes.
WHY IT EARNED THE GH SEAL
Clairol Nice'n Easy 10 Permanent Hair Dye has been shown to provide complete gray coverage, minimize damage, and deliver rich color in just 10 minutes.
1. FAST-ACTING FORMULA
Traditional boxed hair color formulas can take 30 to 40 minutes to develop, and the process can have a strong odor. Nice'n Easy 10 incorporates an updated hair dyeing technology—using ammonium carbonate instead of traditional ammonia—that works in 10 minutes to lighten hair more efficiently with less odor at a gentler pH. This helps protect the hair from damage during coloring. "I was pleasantly surprised by how quickly it developed on my hair," a GH Beauty Lab tester commented.
2. FULL GRAY COVERAGE & LASTING COLOR
The GH Beauty Lab evaluated color coverage on human hair swatches ranging from natural dark brown with 30% gray to 100% gray hair. Our scientists were impressed by the complete coverage of gray hair achieved with such a short development time.
The color also proved to be long-lasting. A color-retention study exposing hair swatches to repeated wash-dry cycles and UV light simulating six weeks of normal wear confirmed the formula maintained color throughout the testing period. "It's been a full month since I dyed my hair, and the intensity is still great. I haven't seen fading yet," a tester reported.
3. SILKY, GLOSSY STRANDS
Nice'n Easy 10 is available in 13 shades from the lightest blonde to black. The formula contains conditioning ingredients and is paired with an amino acid-rich ColorSeal Intensive Conditioner to help smooth and seal the hair cuticle and to restore hair's natural pH after coloring. GH Beauty Lab scientists found that the process left hair swatches noticeably softer to the touch and visibly shinier, and our data evaluation confirmed that treated hair remained easier to comb over multiple coloring cycles.
4. EASY APPLICATION
The kit includes everything needed for coloring at home: High Gloss Color Cream, Activator (developer), ColorSeal Intensive Conditioner, gloves, and detailed instructions. The kit also comes with a PerfectColor Comb applicator, which features five nozzles instead of one; GH Beauty Lab scientists found it dispensed cream evenly and glided easily through hair, making application easier and more consistent.
You Might Also Like
