Rom-Com Ponytails and Afterglow Blush Are Here for Fall
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If you were having the most incredible day of your life, that would include a good hair day, the kind that only comes around "twice a year," according to hairstylist Karim Belghiran . This elusive look is exactly what inspired Belghiran for Cult Gaia's spring/summer 2027 show. "A dream girl having the day of her dreams," he says, like a main character in a romance book, which is why we coined the look a "Rom-Com Ponytail." "You wake up and everything feels effortless and flawless."
Dave Kotinsky - Getty Images
To emulate this ease, Belghiran created loose, knotted ponytails in two different styles. "One is a straight infinity knot with no tension," he says. The other is even more fanciful and framed with tousled waves. It's the kind of style you might expect a leading love interest like Andie Anderson or Anna Scott to step out in. Or Lili Reinhart , who's currently channeling iconic rom-com characters on a press tour for her newest movie, The Love Hypothesis, and is wearing similarly tousled hairstyles.
Dave Kotinsky - Getty Images
At Cult Gaia, the lovergirl energy didn't end with the undone ponytails, either. Raoul Alejandre upped the ante with a blush-forward makeup look. "The makeup is inspired by rolling around in the sheets with a lover in the south of Europe or a tropical place," he says. "That tan has been building up throughout the week. It's turned a little freckle-y in some instances." To achieve this, Alejandre settled on berry-toned cheeks that weren't too pink.
One thing is clear: This fall, it's all about romance. Lean into whimsy. Put blush everywhere. Tie your hair into knots. As Belghiran says: "You'll feel so good that you're almost about to fly."
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