Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change.
Alysa Liu is a rare talent.
The US figure skater won gold during the Winter Olympics free skate competition on Thursday, making her the first American to do so in 24 years.
But before accepting her medal, she reached for a different dazzling item: her Rare Beauty Soft Pinch Tinted Lip Oil.
Rare Beauty Soft Pinch Tinted Lip Oil
RARE BEAUTY $24.00 SEPHORA $24.00
Viewers noticed the halo-haired phenom asking , “Where’s my lipstick?” before reapplying her beloved gloss, which we instantly recognized as Selena Gomez’s beauty brand.
The formula starts off glossy before transforming into a lightweight oil, and is designed to gently plump lips (without being sticky).
“The inspiration came from wanting to create a lip product that could create the same flush of color for lips that the Soft Pinch Liquid Blush creates for cheeks,” Gomez told Elle of the formula in 2023, saying it took “two years to develop because it’s such a unique texture.”
While the beauty mogul’s called the bright pink shade Happy her favorite, we’d guess Liu’s is a deeper hue, like Honesty or Delight.
Though the brand didn’t confirm the color, Rare Beauty’s official Instagram account reshared photos of Liu’s viral moment, congratulating her and quipping, “She’s just like me fr.”
Given Olympians often wind up with sponsorships, perhaps it’s only a matter of time before the 20-year-old skater stars in one of Gomez’s campaigns.
After all, she’s known for experimenting with her look — from the “smiley” frenulum piercing she did herself to her distinctive striped hair dye.
“You know how trees have rings for their age?” she told NBC of the latter. “I thought, every year I’m gonna add a new halo around my hair.”
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick , Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles , puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
