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As the seasons change, so should your beauty routine, and Amazon’s Summer Beauty Event is designed to help with the transition. The sale runs through Mother’s Day on May 10 and features discounts of up to 50 percent off on makeup, skin care, hair care, and more. I’ve already found deals on lots of K-beauty and makeup from brands like IT Cosmetics, Beauty of Joseon, and Anastasia Beverly Hills, and more markdowns will be added as the week goes on. Below, I’ve rounded up all the best Strategist-approved products that are currently on sale, including a your-skin-but-better tinted moisturizer , a stay-all-day lip stain , and an acne-banishing exfoliating toner .
Makeup
IT Cosmetics Your Skin But Better CC+ Cream SPF 50+
Our best overall CC cream is infused with SPF 50, so it can double as a makeup base and sunscreen.
bareMinerals Complexion Rescue Tinted Moisturizer Mineral SPF 30
My favorite tinted moisturizer from bareMinerals has a creamy consistency that makes it very easy to apply with my fingers.
Anastasia Beverly Hills Mini Eyeshadow Palette
I owned the full-size version of the Anastasia Beverly Hills Soft Glam palette and used it for years until I hit pan on multiple shades.
Anastasia Beverly Hills Brow Wiz
I’ve tried many a brow pencil in my time, and ABH’s is still one of the best on the market.
$26 at Anastasia Beverly Hills
Grande Cosmetics GrandeLASH-MD Lash-Enhancing Serum - 6-Week Supply
The GrandeLASH serum has been a consistent best seller for more than a decade now for a good reason: If you use it consistently over a six-week period, you really do get noticeable results.
Laura Geller Spackle Skin Perfecting Primer - Hydrate
Laura Geller’s primer is perfect for mature skin , infusing it with a luminous, hydrated glow.
Laura Geller Baked Double Take Powder Foundation
Follow it up with this mattifying foundation that provides full coverage without feeling drying or masklike.
Clio Superproof Pen Liner
Clio Cosmetics’ waterproof eyeliner is guaranteed not to smudge, even on a monolid eye shape .
Sacheu Peel Off Lip Liner Stay-N
When I tried this lip-liner stain , it left a distinct but soft, not-sharp line that stayed on even after a double-cleanse.
Milk Makeup Waterproof RISE Lifting + Lengthening Mascara
Milk Makeup’s RISE waterproof mascara is a go-to for makeup artist Amanda Thesen , who says it holds her lashes all day and gives them “a really fanned-out, lengthened look.”
KIKO Milano Long Lasting Eyeshadow Stick
After testing a variety of eyeshadow sticks , a reader tip led me to try out KIKO Milano’s; I found it to be a very convincing dupe for more expensive options from Bobbi Brown and Laura Mercier.
KIKO Milano 3D Hydra Lip Gloss
I’ve also tried the brand’s lip gloss, which gave my lips a beautifully juicy, shimmery shine.
Urban Decay All Nighter Waterproof Makeup Setting Spray
For locking makeup in place, few formulas compare to Urban Decay All Nighter.
TIRTIR Mask Fit Red Cushion Foundation
I’ve been curious to try cushion foundations, which are popular in K-beauty; most shades of this Tirtir foundation are 20 percent off, but a few shades are up to 60 percent off.
Skin care
Medicube Zero Pore Pad
Medicube’s toner pads — a reliable hit with Strategist readers — are over half-off right now. The dual-textured pads are soaked in a mix of exfoliants that clear pores, reduce acne, and soften the skin’s texture.
Medicube Age-R Booster Pro
You can also pick up the brand’s buzzy skin-care device, a staple of Hailey Bieber’s prep routine .
Banila Co Clean It Zero Original Cleansing Balm - 6.08 Oz.
When I tested out a slew of cleansing balms , Banila’s came out on top thanks to its pleasantly sweet fragrance, hydrating texture, and budget-friendly price point.
Biodance Bio-Collagen Real Deep Mask - Set of 4
If you’ve been curious to try these buzzy collagen-infused Biodance masks that are all over TikTok, now’s your chance to get them for 20 percent off.
Laneige Lip Glowy Balm - Mango
You can also get 20 percent off Laneige’s lip glowy balm in the flavors mango and blueberry.
Beauty of Joseon Dynasty Cream
Lots of Beauty of Joseon products are on sale, including this soothing moisturizer packed with squalane and rice bran water.
Beauty of Joseon Revive Serum: Ginseng + Snail Mucin
One of our favorite snail mucin products , this serum helps reduce hyperpigmentation and smooth out texture.
Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
The BHA formulation of this Paula’s Choice exfoliating toner makes it an excellent choice for oily and acne-prone skin and a workhorse for removing blackheads .
Embryolisse Lait-Crème Concentré Face And Body Moisturizer
Embryolisse’s cult-favorite moisturizer counts makeup artists, aestheticans, and our beauty columnist Rio among its many fans.
Rejuran Turnover Ampoule c-PDRN Face Serum
Dermatologist Dr. Jessie Cheung uses this PDRN serum from Rejuran as part of her nightly beauty routine.
TruSkin Vitamin C Face Serum
A vitamin-C serum can help with everything from fading dark marks to to diminishing fine lines and wrinkles .
Ma:nyo FACTORY Pure Cleansing Oil
I’ve been using this Ma:nyo cleansing oil as part of a two-step routine; it melts off heavy makeup with zero scrubbing required.
Mixsoon Bean Essence Brightening Hydrator
When Strategist writer Arielle Avila tested a variety of essences , this Mixsoon one turned out to be one of her favorites. “It had the same effect as if I’d just used a satisfying exfoliating mask, which made applying the rest of my skin care and makeup seamless,” she writes.
Hair care
Drybar the Single Shot Round Blow-Dryer Brush
A versatile blowdryer brush that combines tufted and nylon brushes to allow for both tension and control.
Sol de Janeiro Brazilian Joia Milky Leave-In Conditioner
Nicky Hilton uses this Sol de Janeiro leave-in conditioner as a detangler on her kids’ hair after a bath.
Olaplex No. 3 Hair Perfector
Lots of Olaplex is on sale, including this hair mask that helps revive heat-damaged or color-treated hair.
Kitsch Satin Hair Scrunchies
Kitsch’s status-y scrunchies are a great gift, especially for teen girls .
Dyson Airwrap I.D. Multi-Styler and Dryer
If you’ve been waffling on the Airwrap , perhaps $150 off is the push you need.
Fragrance
Boy Smells Votive Trio Scented Candles Set
Lots of Boy Smells stuff is currently discounted, including this trio of candles. The set comes with three distinct scent profiles: citrus-y Yuzu Zesty, herbal aquatic Spa Water, and smoky woody Sauna Wood.
Boy Smells Rosy Cheeks Perfume - Travel Spray
If you’re taking a chance on a blind buy, I always recommend a smaller travel spray. Boy Smells’ Rosy Cheeks scent has notes of cassis, pomegranate, rose, and sandalwood.
Viktor&Rolf Spicebomb Eau de Toilette
Viktor&Rolf’s Spicebomb holds nostalgic memories for Gavin Casalegno , who told us his dad wore it growing up.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here . We update links when possible, but note that deals can expire and all prices are subject to change.
