Asda gets the party started with a dancing gingerbread man and the chance to win Christmas for free
From dancing gingerbread men to a mum on a giant pyro-cracker, it's the Christmas campaign that goes off with a bang.Asda today launched its 2026 festive ads with the theme of enjoying a joyful celebration while cutting back on costs.
The campaign features larger-than-life scenes set to a remix of Martin Garrix's Animals, a high-energy dance anthem which breaks away from the traditional festive soundtrack.
Each of the four 30-second adverts begins with classic moments such as decorating the house or laying the table ready for the big day, which then turn into wilder and louder celebrations as the beat to the iconic track drops. Highlights include a mum riding a giant pyro-cracker, a parent dressed as a giant bauble and a grandad transported to a rave.
The campaign, which carries the slogan "All of Christmas at Asda Price. BOOM!" features food, gifts and decorations designed to show customers how they can max out on joy this Christmas but cut back on cost. Products include a 7ft pre-lit tree for £50, matching George Christmas jumpers from £10, Exceptional Prosecco for £7.75 and a range of Asda's award-winning cheeses.
Asda is also giving seven families the chance to win a £500 voucher to help cover the cost of Christmas, with one winner picked each weekend from this Friday (November 6) until December 18 through a social competition on META channels (Instagram and Facebook).
Tom Hampson, group marketing director at Asda, said, "The reality is that our customers don't want less Christmas, they just want Christmas for less. They still want the great food, thoughtful gifts, festive treats, decorations and all the traditions that make the season feel special, but without the worry that they're spending more than they have.
"That's the premise of this year's campaign. We're showing customers that they don't have to choose between a great Christmas and great value. With everything they need under one roof, we're helping families bring the joy they want this Christmas, at the prices they need."
The first two films focusing on the Big Day and Decorating are live on social now and will air tonight on ITV1 during Emmerdale and during The Great British Bake Off on Channel 4.
To be in with a chance of winning a £500 voucher, go to Asda's Facebook and Instagram pages.
To watch the first two ads, visit:
https://www.youtube.com/watch?v=7jEyBPEmVhI
https://youtu.be/3wNREJrL99Y
