Credit: Courtesy of Mel Robbins
NEED TO KNOW
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Mel Robbins' Pure Genius Protein products are now available nationwide at Target and Target.com
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The protein shots, which first launched in January, have sold out multiple times
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Robbins was named a Time Woman of the Year in February
Mel Robbins is reaching new heights.
On Thursday, April 23, the author and motivational speaker announced her Pure Genius Protein products are now available nationwide via Target and Target.com.
"My mission with Pure Genius Protein is to make it easier for everyone to live a healthier life, and what excites me most about having the product in Target is the accessibility – I'm so thrilled that it's now available to millions of people in a place they already love to shop," said Robbins in a statement. "This is a huge step for our brand in bringing better-for-you options to more people nationwide."
Robbins, 57, launched Pure Genius Protein — her first consumer product — in January and said at the time that she was "deeply involved" throughout the development process.
Upon its launch, the protein shots, which are 100 calories and have zero sugar and zero fat, sold out immediately and went on to sell out four more times in the past three months, according to a release.
The star said she hand-picked the founding scientific advisory team of physicians, including Dr. Amy Shah, a physician with degrees in immunology and nutrition, Dr. Betsy Grunch, a neurosurgeon and spine surgeon and Dr. Rocio Salas-Whalen, an endocrinologist.
Earlier this year, Robbins was honored by Time as a woman of the year and told the outlet she wants to be a "lighthouse in a storm" of "depressing" media.
“If you view yourself as talent, you’re waiting for somebody else to pick you, to write the role, to cast you,” she said. “When you see yourself as the creator of your destiny—your emotional state, your next chapter, the creator of the changes that you wish to see in your family—you hold the power."
Read the original article on People
