New fashion concept store to merges two brands under one roof opens at Holyoke Mall

HOLYOKE — Urban Planet x Charlotte Russe is now open at Holyoke Mall, marking the debut of a new retail concept that merges two popular fashion brands under one roof.

The store, located on the upper level near Best Buy, will host a ribbon-cutting ceremony Friday at 9:45 a.m. The public is invited to attend and take part in giveaways, including a prize wheel.

Festivities continue Saturday, when the first 100 customers will receive gift bags. A DJ will perform in-store from noon to 4 p.m.

Urban Planet x Charlotte Russe offers apparel, footwear and accessories for men and women, with a focus on inclusive and versatile styles. The store says it features exclusive collections and a modern layout designed to elevate the shopping experience.

Read the original article on MassLive . Add MassLive as a Preferred Source by clicking here .