Minnow Teams With Over the Moon for Limited-edition Capsule Collection for Women and Children
Minnow, the family lifestyle brand known for its swimwear and elevated essentials, has partnered with Alexandra Macon's e-commerce platform and wedding and baby registry Over the Moon. Together they have launched a women's and children's capsule collection .
The offering includes a 14-piece limited-edition capsule of women's and children's coordinating swim and terry sets.
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"We drew inspiration from iconic Americana summer days on the water. The collection with Over the Moon features nostalgic florals, crisp ginghams, and a classic red, white and blue palette — a nod to both brands' shared love of heritage and storytelling," said Morgan Smith , founder of Minnow.
A campaign image from Minnow x Over the Moon capsule .
"This collaboration is classic Americana meets refined coastal glamour," Macon said. "As a mother of three who dresses my children in Minnow, I'm delighted to debut this special collection alongside their team. I know my littles ones and I will be wearing these pieces all season long — even after the school year begins."
The collection is accompanied by an ad campaign, shot by Anne Rhett.
Prices range from $54 to $208. The line will be available online at both Minnow's and Over the Moon's Web site , as well as Minnow's Charleston and New York City stores. The collection is being manufactured in Vietnam.
An image from the Minnow x Over the Moon campaign .
Over the Moon is an elevated destination for categories such as fashion, jewelry, timeless pieces for the home and nursery.
A campaign image from the Minnow x Over the Moon capsule .
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