Celine’s Viral Reebok Partnership Is One Big Reason It Climbed the Lyst Index

Celine is having a moment. Under the creative direction of Michael Rider, the luxury brand moved its way up the Lyst Index's roundup of the hottest brands for the third quarter of 2026, nabbing the number 10 spot; it climbed five places, earning a place in the top 10 for the first time. Celine is the number 10 brand on the Lyst Index's hottest brands ranking for the third quarter of 2026. Courtesy of Lyst Index The newest Lyst Index was unveiled the day after Rider received the 2026 WWD Honor for Menswear Designer of the Year at the annual gala event WWD Honors, which took place at Cipriani South Street in Manhattan this year. Celine's catapult up the list can be attributed in part to a buzzy partnership with Reebok and an eye-catching men's spring 2027 show. The Celine/Reebok Freestyle Lo. Courtesy of Celine The Celine/Reebok Freestyle Lo, a lambskin leather version of a classic Reebok sneaker, earned the number three spot on the Lyst's hottest products roundup. Released in September after a June runway debut in the men's show, the sneakers proved popular and difficult to purchase as certain sizes and colors were quickly scooped off the market. The Celine/Reebok Freestyle Lo sneaker is number three on

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