Target Reveals 50 Top Toys for the 2026 Holiday Season -- Here Are the 10 Best for Under $50
The season's hottest toys won't strain holiday shopping budgets. Big-box retailer Target announced Bulleye's Top Toys List on Oct. 5, revealing the season's 50 must-have toys from brands like LEGO, FAO Schwarz, Fisher-Price and more.
There's a perfect gift available for every way kids play, whether you thrive on make-believe, building or rocking out, and every price point, too. In keeping with the theme of 50, we rounded up our 10 favorite toys for under $50 including nostalgic favorites like Tickle Me Elmo, play food sets and a lot more.
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Keep your eyes open for these toys during your next Target run and make sure to shop for them ASAP before they're sold out. (Even more toys are coming soon to Bulleye's list so check in regularly to see what gets added next).
1. Gigglescape Air Fryer Play Food Set
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Price:$20
Not quite old enough to use mom's air fryer? The Gigglescape air fryer play food set comes with everything you need to "cook" your fave foods like pizza and dino nuggets. They even change color when the air fryer "dings" and announces your meal is ready. Pretty cool for just $20!
2. Fisher-Price Little People Ultimate Mountain Playset
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Price:$46.99
It's called the ultimate mountain playset for a reason. This Fisher-Price Little People toy set is perfectly suited for imaginative toddler play with six play pieces, including a push-along car, figure, bear, kayak, snowboard, and campfire in addition to the central majestic mountain playset. Visit the mountain shop, brave the wobbly bridge, kayak down the waterfall, and engage in even more outdoor adventures .
3. 'The Super Mario Galaxy Movie' Chomping Wonder Bowser Jr. Action Figure
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Price:$29.99
The chomping Wonder Bowser Jr. is an action figure kids and adults alike will love to receive as Christmas presents.
This hit character from "The Super Mario Galaxy Movie" comes with swappable tips for his paint brush accessory, including a brush, axe, arrowhead, and more, and the capacity to recreate his chomping motion after pushing his shell forward.
4. FAO Schwarz Ultimate Makeup Kit
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Price:$34.99
FAO Schwarz's ultimate makeup kit lives up the hype. This 25-piece set is made using kid-friendly makeup formulas with a reusable glam bag to store everything inside. There's eye shadow, lip gloss, blush, and so many more beauty essentials to give yourself a fabulous glow up.
5. Gigglescape Ice Cream Play Food Set
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Price:$10
Kiddos going through an ice cream phase will love playing with Gigglescape's ice cream play food set .
For just $10 , you get an ice cream carton, scoops of ice cream, cones, a scooper, and sprinkles to decorate your sweet treats.
6. Gigglescape Magnetic Building Tiles Set
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Price:$25
Five-star reviews assure shoppers Gigglescape's magnetic building tiles set is just as high-quality as those offered by name brands. This 46-piece set of magnetic tiles allow young ones (ages three and up!) to build soaring castles, majestic homes and many more innovative designs.
7. LEGO Christmas Stocking
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Price:$34.99
Children ages 12 and up will have a blast constructing a Christmas stocking entirely out of LEGOs.
Inside each box are all the LEGOs necessary to build your Christmas stocking along with step-by-step instructions. After you're finished, you can hang it up or stand upright for a festive holiday display.
8. VTech Kidi Star Rockstar Guitar
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Price:$49.99
Get ready to rock with Vtech's kidi star rockstar guitar !
This light-up musical toy provides hours of interactive fun with six ways to play, "build a band" features so you can make your own music, and streaming modes to jam out to your favorite songs after wirelessly connecting the guitar to a music playing device.
9. Sesame Street Tickle Me Elmo
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Price:$39.99
Tickle Me Elmo is back! This interactive plush is just as playful as ever with maximum giggles after you tickle his belly and left and right foot. A must-have for kiddos who adore Sesame Street and Elmo.
10. Maxx Action Toy School Bus
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Price:$29.99
Be a bus driver for a day whenever you play with the Maxx Action toy school bus .
There are joysticks to control the bus door opening and closing, flashing lights, engine sounds, and a working microphone just like a real bus driver would use. Five-star reviews from Target shoppers praise how realistic this toy bus is and its array of interactive features.
Editor's note: Prices and availability are subject to change.
This article was provided by MoneyLion.com for informational purposes only and should not be construed as financial, legal or tax advice.
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