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I Test Toys for a Living—35 Prime Day Deals to Shop Before Midnight

A pink speaker with colorful accents surrounded by Disney princess figurines on a vibrant background promoting Amazon Prime Day.
36 Serious Amazon Toy Deals Happening Right Now

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Quick Overview
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Some people wait until Black Friday or Cyber Monday to tackle most of their holiday shopping. Personally, I'd rather not take the risk. What if the toys at the top of my kids' wish lists aren't on sale—or worse, they're already sold out? I'd rather shop early for peace of mind, but as a mom on a budget, I'm always looking for the best prices.

Amazon's October Prime Day ends today, and I'm still spotting up to 60% off on a bunch of toys, including some that won a Good Housekeeping Toy Award . A few cool new toys are also on sale and sure to be popular this holiday season, like the PAW Patrol Megasaurus Dino Vehicle , which comes with a fun inflatable dinosaur. As a toy editor, I predict this one will be hard to find at the holidays, so you might want to snag it while it is 23% off.

Toy deals for infants and toddlers

For our youngest loved ones, we found deals from top-tested brands like Melissa & Doug and Fisher-Price. And while we know your infant isn't anywhere close to playing video games, you can share your love of iconic Nintendo characters with the sweet My Mario line , which includes these Little People toys on sale.

Melissa & Doug Flip Fish Soft Baby Toy

Learning Resources Peekaboo Barnyard Playset

Wild Republic Poppykins Mini Penguin

Wild Republic

VTech 3-in-1 Race and Repair Hauler

Step2 My First Picnic Basket

Fisher-Price Laugh & Learn DJ Table

VTech Little CEO Learning Desk

Fisher-Price Little People My Mario

Little People

Melissa & Doug Rollables Ocean Slide Toy

Toy deals for preschoolers

The PAW Patrol inflatable Megasaurus is one of the hottest and most unique toys of the season, and it's 23% off right now. I also always advise buying things like Magna-Tiles when you see them on sale, as it's a gift that never goes out of style. The Toniebox 2 is also on sale, and you can get a starter bundle with Disney Princesses. Plus, it's compatible with other Tonies figures.

Paw Patrol The Dino Movie Megasaurus

Magna-Tiles City Center 110-Piece Magnetic Set

Tonies Toniebox 2 Disney Princess Bundle

Play-Doh Play-Doh Sizzling Kitchen

Thomas & Friends Exploring Tidmouth Sheds Train Set

LeapFrog My First Gamer

Bluey Rubbish Run Game

Crayola Color Wonder Magic Light Brush Featuring Ms. Rachel

Skillmatics Foil Fun Space

Educational Insights Campfire Chatmallows Story Telling Set

Peppa Pig Peppa's Adventures Family House Playset

Melissa & Doug Flip & Fry Grill Play Set

Toy deals for kids

The older the kids get, the more expensive their wish lists seem. But while gaming systems and tech can get pricey, affordable options like this STEM learning robot can help them learn code. I've even found a LEGO set for under $40 that can be used to build not one, but three different animals. And my college student daughter and her friends love these Sticki Rolls , a wearable bracelet DIY kit with shareable stickers.

Butt Face Chester Cheeks Toy

Hot Wheels Ultimate T-Rex Garage

LEGO Wild Animals: Panda Family

Sky Castle Sticki Rolls Station

Vango Smack n Cheese Card Game

Bitzee Interactive Digital Pet

Furby FFurblets 2 Pack of Fall Edition

Learning Resources Cooper the STEM Robot

Sticki Rolls Minecraft Collector's Book

National Geographic Ultimate LED Rocket Launcher

Loopdedoo Glow in the Dark DIY Friendship Bracelet Maker

Educational Insights Kanoodle SudoQub

Kahootz Spirograph Original Deluxe Art Set

TOSY Flying Disc

Furby Vibes Rose Berry

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