I Test Toys for a Living—35 Prime Day Deals to Shop Before Midnight

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Some people wait until Black Friday or Cyber Monday to tackle most of their holiday shopping. Personally, I'd rather not take the risk. What if the toys at the top of my kids' wish lists aren't on sale—or worse, they're already sold out? I'd rather shop early for peace of mind, but as a mom on a budget, I'm always looking for the best prices.
Amazon's October Prime Day ends today, and I'm still spotting up to 60% off on a bunch of toys, including some that won a Good Housekeeping Toy Award . A few cool new toys are also on sale and sure to be popular this holiday season, like the PAW Patrol Megasaurus Dino Vehicle , which comes with a fun inflatable dinosaur. As a toy editor, I predict this one will be hard to find at the holidays, so you might want to snag it while it is 23% off.
Toy deals for infants and toddlers
For our youngest loved ones, we found deals from top-tested brands like Melissa & Doug and Fisher-Price. And while we know your infant isn't anywhere close to playing video games, you can share your love of iconic Nintendo characters with the sweet My Mario line , which includes these Little People toys on sale.
Melissa & Doug Flip Fish Soft Baby Toy
Learning Resources Peekaboo Barnyard Playset
Wild Republic Poppykins Mini Penguin
VTech 3-in-1 Race and Repair Hauler
Step2 My First Picnic Basket
Fisher-Price Laugh & Learn DJ Table
VTech Little CEO Learning Desk
Fisher-Price Little People My Mario
Melissa & Doug Rollables Ocean Slide Toy
Toy deals for preschoolers
The PAW Patrol inflatable Megasaurus is one of the hottest and most unique toys of the season, and it's 23% off right now. I also always advise buying things like Magna-Tiles when you see them on sale, as it's a gift that never goes out of style. The Toniebox 2 is also on sale, and you can get a starter bundle with Disney Princesses. Plus, it's compatible with other Tonies figures.
Paw Patrol The Dino Movie Megasaurus
Magna-Tiles City Center 110-Piece Magnetic Set
Tonies Toniebox 2 Disney Princess Bundle
Play-Doh Play-Doh Sizzling Kitchen
Thomas & Friends Exploring Tidmouth Sheds Train Set
LeapFrog My First Gamer
Bluey Rubbish Run Game
Crayola Color Wonder Magic Light Brush Featuring Ms. Rachel
Skillmatics Foil Fun Space
Educational Insights Campfire Chatmallows Story Telling Set
Peppa Pig Peppa's Adventures Family House Playset
Melissa & Doug Flip & Fry Grill Play Set
Toy deals for kids
The older the kids get, the more expensive their wish lists seem. But while gaming systems and tech can get pricey, affordable options like this STEM learning robot can help them learn code. I've even found a LEGO set for under $40 that can be used to build not one, but three different animals. And my college student daughter and her friends love these Sticki Rolls , a wearable bracelet DIY kit with shareable stickers.
Butt Face Chester Cheeks Toy
Hot Wheels Ultimate T-Rex Garage
LEGO Wild Animals: Panda Family
Sky Castle Sticki Rolls Station
Vango Smack n Cheese Card Game
Bitzee Interactive Digital Pet
Furby FFurblets 2 Pack of Fall Edition
Learning Resources Cooper the STEM Robot
Sticki Rolls Minecraft Collector's Book
National Geographic Ultimate LED Rocket Launcher
Loopdedoo Glow in the Dark DIY Friendship Bracelet Maker
Educational Insights Kanoodle SudoQub
Kahootz Spirograph Original Deluxe Art Set
TOSY Flying Disc
Furby Vibes Rose Berry
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