Top Pick: Beloved Toy Store Is Opening 120 New Locations Across the U.S. This Holiday Season
Toys"R"Us is making a major comeback just in time for the holiday shopping season.
The beloved toy retailer announced Sept. 17 that it will open 120 new standalone stores across the U.S. this holiday season, bringing its total number of standalone locations nationwide to 160. The expansion is happening in partnership with Go! Retail Group.
The new stores will give shoppers more opportunities to browse Toys"R"Us in person, alongside the brand's existing presence inside Macy's stores nationwide.
For longtime fans, the new locations also offer a chance to revisit the experience of walking into a Toys"R"Us and browsing shelves packed with toys, games and collectibles.
The new stores will carry products from major brands including LEGO , Barbie, Hot Wheelsand Pokémon, along with merchandise tied to current movies and pop-culture trends such as KPop Demon Hunters.
Some locations will also feature new attractions designed to make the stores more than just places to shop.
Select stores will have Creator Studios, where influencers, toy brands and other creators can produce content and host product launches and events.
Certain locations will also include candy shops and cafés.
The expansion is part of a broader effort to bring Toys"R"Us to more places where customers shop and travel. The company is also expanding its airport presence, with new shop-in-shops planned at Orlando International Airport .
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This story was originally published by Men's Journal on Sep 17, 2026, where it first appeared in the News section. Add Men's Journal as a Preferred Source by clicking here.
