http://www.bbc.co.uk/news/technology-22439496
Windows 8 update: Microsoft crisis or business as usual?
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If you want an object lesson in how journalists can spin a story different ways, look no further than the coverage of Microsoft's plans to update Windows 8.
A front-page splash in the Financial Times screams the software giant is preparing for a humiliating U-turn on key aspects of its operating system as it grapples with customer discontent on a par with Coca-Cola's launch of New Coke 30 years ago - widely considered as one of the greatest marketing disasters of all time.
Meanwhile, the closely watched tech website AllThingsD merely observes Microsoft has confirmed rumours it will update its software later this year but so far has given away little about what the changes will be.
Other media coverage is somewhere between those extremes.
So which view is right? Is Microsoft changing course in a bid to fend off catastrophe as its flagship product threatens to crash and burn just six months after its release, or is it simply getting ready for a routine update that includes a few tweaks made in the light of customer feedback?
All we know for sure is a woman called Tami Reller, Microsoft's chief marketing and financial officer, has clearly had a busy time briefing journalists in the past day or two - and some of those journalists have seized on this contact as an opportunity to repeat and amplify already widely reported whispers that Windows 8 has got off to a less than stratospheric start.
There's no doubting the pressures on Microsoft. Windows 8 was designed with touchscreens and tablet computers in mind, in an attempt to keep the company relevant and boost its presence in software for highly portable devices - the most rapidly growing segment of the market, which is dominated by Google's Android and Apple's iOS platforms.
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