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Tuesday, September 01, 2009
During my stint on the
"How Google Works Tour: Seattle",
I heard plenty of questions regarding News Search from esteemed members of the press, such asThe Stranger,The Seattle TimesandSeattle Weekly.
After careful note-taking throughout our conversations, the News team and I compiled this
presentation to provide background and FAQs for all publishers interested inGoogle News Search.
Along with the FAQs about News Sitemaps and PageRank in the video above, here's additional Q&A
to get you started:
Would adding a city name to my paper—for example, changing our name from "The Times" to "The
San Francisco Bay Area Times"—help me target my local audience in News Search?No, this won't help News rankings. We extract geography and location information from the article
itself (see video). Changing your name to include relevant keywords or adding a local address in
your footer won't help you target a specific audience in our News rankings.
What happens if I accidentally include URLs in my News Sitemap that areolder than 72 hours?We want only the most recently added URLs in your News Sitemap, as it directs Googlebot to your
breaking information. If you include older URLs, no worries (there's no penalty unless you're
perceived as maliciously spamming—this case would be rare, so again, no worries); we just
won't include those URLs in our next News crawl.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle held a "How Google Works Tour" in Seattle and addressed questions from the press about Google News Search, leading to the creation of an FAQ presentation for publishers.\u003c/p\u003e\n"],["\u003cp\u003eGoogle News determines location information from the article content, therefore altering publication names to include city names won't improve local search rankings.\u003c/p\u003e\n"],["\u003cp\u003eIncluding URLs older than 72 hours in the News Sitemap won't negatively impact rankings unless done maliciously, but these URLs won't be included in News crawls.\u003c/p\u003e\n"],["\u003cp\u003eThe presentation, created by Google's Maile Ohye and Michael Wyszomierski, provides further information about Google News, including FAQs about News Sitemaps and PageRank.\u003c/p\u003e\n"]]],["Google's News team addressed publisher questions during the \"How Google Works Tour: Seattle.\" Key takeaways include: adding a city name to a paper's title will not improve News Search rankings; geography is extracted from the article. News Sitemaps should only contain URLs published within the last 72 hours, but including older URLs won't result in penalties. The presentation and a video offer more details regarding News Sitemaps and PageRank.\n"],null,["# Tips for News Search\n\nTuesday, September 01, 2009\n\n\nDuring my stint on the\n\"[How Google Works Tour: Seattle](https://www.meetup.com/Seattle-Official-Google-Meetup/calendar/10823289/)\",\nI heard plenty of questions regarding News Search from esteemed members of the press, such as\n[The Stranger](https://www.thestranger.com/seattle/Home),\n[The Seattle Times](https://seattletimes.nwsource.com/html/home/index)\nand\n[Seattle Weekly](https://www.seattleweekly.com/).\nAfter careful note-taking throughout our conversations, the News team and I compiled this\npresentation to provide background and FAQs for all publishers interested in\n[Google News Search](https://news.google.com/). \n\n\nAlong with the FAQs about News Sitemaps and PageRank in the video above, here's additional Q\\&A\nto get you started:\n\n\n**Would adding a city name to my paper---for example, changing our name from \"The Times\" to \"The\nSan Francisco Bay Area Times\"---help me target my local audience in News Search?** \n\nNo, this won't help News rankings. We extract geography and location information from the article\nitself (see video). Changing your name to include relevant keywords or adding a local address in\nyour footer won't help you target a specific audience in our News rankings.\n\n\n**What happens if I accidentally include URLs in my News Sitemap that are\n[older than 72 hours](/search/docs/crawling-indexing/sitemaps/news-sitemap)?** \n\nWe want only the most recently added URLs in your News Sitemap, as it directs Googlebot to your\nbreaking information. If you include older URLs, no worries (there's no penalty unless you're\nperceived as maliciously spamming---this case would be rare, so again, no worries); we just\nwon't include those URLs in our next News crawl.\n\nTo get the full scoop, check out the video!\n\n\nWritten by [Maile Ohye](/search/blog/authors/maile-ohye), Developer Programs Tech Lead\nFilmed by [Michael Wyszomierski](https://wysz.com/about/), Search Quality Team"]]
