Accelerated Mobile Pages are HTML pages that take advantage ofvarious technical approachesto prioritize
speed and a faster experience for users by loading content almost instantaneously.
Later this year, all types of sites that create AMP pages will haveexpanded exposureacross the entire Google
Mobile Search results page, like e-commerce, entertainment, travel, recipe sites and many more.
Visit the"Who" pageon AMPProject.org for a
flavour of some of the sites already creating AMP content and try the demo at
(g.co/ampdemo) to see AMP versions of pages
labeled with.
In advance of AMP expanding in Google Search, over the next few weeks we'll be posting pointers to
help you #AMPlify your site. Follow along with the #AMPlify hashtag onG+andTwitter.
Have you already built AMP pages for your site? Share your feedback in the comments below or on
ourGoogle Webmasters Google+ page. Or as
usual, if you have any questions or need help, you can post in ourWebmasters Help Forum.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eAccelerated Mobile Pages (AMP) is an open-source project designed to significantly improve mobile web page loading speed.\u003c/p\u003e\n"],["\u003cp\u003eAMP pages utilize various techniques to prioritize speed and deliver content almost instantly, enhancing user experience.\u003c/p\u003e\n"],["\u003cp\u003eAMP pages for all website types, including e-commerce, entertainment, and travel, will have increased visibility in Google Mobile Search results.\u003c/p\u003e\n"],["\u003cp\u003eGoogle will be providing resources and support to help websites implement AMP through the #AMPlify hashtag and online communities.\u003c/p\u003e\n"]]],["The content introduces the Accelerated Mobile Pages (AMP) Project, an open-source initiative designed to drastically improve mobile web loading speeds. AMP pages use specific technical approaches to achieve near-instantaneous content loading. Google plans to expand AMP across its mobile search results, offering increased visibility for all sites creating AMP content. They encourage site owners to build AMP pages and share feedback, and they will be posting tips using #AMPlify on social media.\n"],null,["# What is AMP?\n\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).\n\nMonday, September 12, 2016\n\n\nUsers today expect mobile websites to load super fast. The reality is that it can often take\nseveral seconds. It is no surprise that\n[40% of people abandon a website that takes more than 3 seconds to load]().\nTo reduce the time content takes to get to a user's mobile device\n[we started working](https://blog.google/products/search/introducing-accelerated-mobile-pages) on the\n[Accelerated Mobile Pages Project](https://amp.dev/), an open\nsource initiative to improve the mobile web experience for everyone.\n\n\nAccelerated Mobile Pages are HTML pages that take advantage of\n[various technical approaches](https://medium.com/@cramforce/why-amp-is-fast-7d2ff1f48597#.9v8f7c3i0 class=) to prioritize\nspeed and a faster experience for users by loading content almost instantaneously.\n\n\nLater this year, all types of sites that create AMP pages will have\n[expanded exposure](/search/blog/2016/08/amp-your-content-preview-of-amped) across the entire Google\nMobile Search results page, like e-commerce, entertainment, travel, recipe sites and many more.\nVisit the [\"Who\" page](https://amp.dev/about/use-cases) on AMPProject.org for a\nflavour of some of the sites already creating AMP content and try the demo at\n([g.co/ampdemo](https://www.google.com/webhp?esrch=AcceleratedMobilePages::Preview)) to see AMP versions of pages\nlabeled with\n.\n\n\nIn advance of AMP expanding in Google Search, over the next few weeks we'll be posting pointers to\nhelp you #AMPlify your site. Follow along with the #AMPlify hashtag on\n[G+](https://workspaceupdates.googleblog.com/2023/04/new-community-features-for-google-chat-and-an-update-currents%20.html) and\n[Twitter](https://x.com/hashtag/amplify).\n\n\nHave you already built AMP pages for your site? Share your feedback in the comments below or on\nour [Google Webmasters Google+ page](https://workspaceupdates.googleblog.com/2023/04/new-community-features-for-google-chat-and-an-update-currents%20.html). Or as\nusual, if you have any questions or need help, you can post in our\n[Webmasters Help Forum](https://support.google.com/webmasters/community).\n\nPosted by Tomo Taylor, AMP Community Manager"]]
.
