Introducing Rich Results and the Rich Results Testing Tool
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Tuesday, December 19, 2017
Over the years, the different ways
you can choose to highlight your website's content in search has grown dramatically. In the past,
we've called these rich snippets, rich cards, or enriched results. Going forward - to simplify the
terminology - our documentation will use the name "rich results" for all of them. Additionally,
we're introducing anew rich results testing toolto make diagnosing your pages' structured data easier.
The new testing tool focuses on the structured data types that are eligible to be shown as rich
results. It allows you to test all data sources on your pages, such as JSON-LD (which we
recommend), Microdata, or RDFa. The new tool provides a more accurate reflection of the page's
appearance on Search and includes improved handling for Structured Data found on dynamically
loaded content. The tests for Recipes, Jobs, Movies, and Courses are currently supported —
but this is just a first step, we plan on expanding over time.
Testing a page is easy: just open thetesting tool, enter a
URL, and review the output. If there are issues, the tool will highlight the invalid code in the
page source. If you're working with others on this page, the share-icon on the bottom-right lets
you do that quickly. You can also use preview button to view all the different rich results the
page is eligible for. And once you're happy with the result, use Submit To Google to fetch and
index this page for search.
Want to get started withrich snippetsrich results? Check out ourguides for marking up your content.
You can drop by ourWebmaster Help forumsshould you have any questions or get stuck; the awesome experts there can often help resolve
issues and give you tips in no time!
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eThe term "rich results" will now be used to encompass what were previously known as rich snippets, rich cards, and enriched results.\u003c/p\u003e\n"],["\u003cp\u003eA new rich results testing tool has been introduced to simplify the process of diagnosing structured data on web pages.\u003c/p\u003e\n"],["\u003cp\u003eThe new tool supports various structured data formats, including JSON-LD, Microdata, and RDFa, and accurately reflects a page's appearance on Search.\u003c/p\u003e\n"],["\u003cp\u003eCurrently, the testing tool supports tests for Recipes, Jobs, Movies, and Courses, with plans for expansion over time.\u003c/p\u003e\n"],["\u003cp\u003eThe tool allows you to submit pages to Google, once you are satisfied with your results, in order to fetch and index it for search.\u003c/p\u003e\n"]]],["The document announces the standardization of the term \"rich results\" to encompass all enhanced search result types. A new rich results testing tool is introduced, which evaluates structured data like JSON-LD, Microdata, and RDFa from web pages, allowing users to test pages for eligibility in recipe, job, movie, and course sections. The tool allows for sharing results, previews, and submitting pages to Google. The tool highlights invalid code and links to relevant guides and webmaster forums.\n"],null,["# Introducing Rich Results and the Rich Results Testing Tool\n\nTuesday, December 19, 2017\n\n\n[Over the years](/search/blog/2009/05/introducing-rich-snippets), the different ways\nyou can choose to highlight your website's content in search has grown dramatically. In the past,\nwe've called these rich snippets, rich cards, or enriched results. Going forward - to simplify the\nterminology - our documentation will use the name \"rich results\" for all of them. Additionally,\nwe're introducing a\n[new rich results testing tool](https://search.google.com/test/rich-results)\nto make diagnosing your pages' structured data easier.\n\n\nThe new testing tool focuses on the structured data types that are eligible to be shown as rich\nresults. It allows you to test all data sources on your pages, such as JSON-LD (which we\nrecommend), Microdata, or RDFa. The new tool provides a more accurate reflection of the page's\nappearance on Search and includes improved handling for Structured Data found on dynamically\nloaded content. The tests for Recipes, Jobs, Movies, and Courses are currently supported ---\nbut this is just a first step, we plan on expanding over time.\n\n\nTesting a page is easy: just open the\n[testing tool](https://search.google.com/test/rich-results), enter a\nURL, and review the output. If there are issues, the tool will highlight the invalid code in the\npage source. If you're working with others on this page, the share-icon on the bottom-right lets\nyou do that quickly. You can also use preview button to view all the different rich results the\npage is eligible for. And once you're happy with the result, use Submit To Google to fetch and\nindex this page for search.\n\n\nWant to get started with ~~rich snippets~~ rich results? Check out our\n[guides for marking up your content](/search/docs/appearance/structured-data/search-gallery).\nYou can drop by our\n[Webmaster Help forums](https://support.google.com/webmasters/go/community)\nshould you have any questions or get stuck; the awesome experts there can often help resolve\nissues and give you tips in no time!\n\nPosted by Shachar Pooyae, Software Engineer"]]
