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Thursday, January 17, 2019
With the New Year now underway, we'd like to offer some best practices and advice we hope will
lead publishers to more success within Google News in 2019.
Present clear headlines:Google News looks at a variety of signals to determine the headline of an article, including
within your HTML title tag and for the most prominent text on the page.Review our headline tips.
Provide accurate times and dates:Google News tries to determine the time and date to display for an article in a variety of
ways. You can help ensure we get it right by using the following methods:
Show one clear date and time:As per ourdate guidelines,
show a clear, visible date and time between the headline and the article text. Prevent other
dates from appearing on the page whenever possible, such as for related stories.
Use structured data:Use thedatePublishedanddateModifiedschema and use the correct time zone designator forAMPornon-AMP pages.
Avoid artificially freshening stories:If an article has been substantially changed, it can make sense to give it a fresh date and
time. However, don't artificially freshen a story without adding significant information or
some other compelling reason for the freshening. Also, do not create a very slightly updated
story from one previously published, then delete the old story and redirect to the new one.
That's against ourarticle URLsguidelines.
Duplicate content
Google News seeks to reward independent, original journalistic content by giving credit to the
originating publisher, as both users and publishers would prefer. This means we try not to allow
duplicate content—which includes scraped, rewritten, or republished material—to perform better than
the original content. In line with this, these are guidelines publishers should follow:
Block scraped content:Scrapingcommonly refers to
taking material from another site, often on an automated basis. Sites that scrape content mustblockscraped content from Google News.
Block rewritten content:Rewriting refers to taking material from another site, then rewriting that material so that it
is not identical. Sites that rewrite content in a way that provides no substantial or clear
added value mustblockthat rewritten content from Google News. This includes, but is not limited to, rewrites that
make only very slight changes or those that make many word replacements but still keep the
original article's overall meaning.
Block or consider canonical for republished content:Republishing refers to when a publisher has permission from another publisher or author to
republish an original work, such as material from wire services or in partnership with other
publications.
Publishers that allow others to republish content can help ensure that their original versions
perform better in Google News by asking those republishing toblockor make use ofcanonical.
Google News also encourages those that republish material to consider proactivelyblockingsuch content or making use of thecanonical,
so that we can better identify the original content and credit it appropriately.
Avoid duplicate content:If you operate a network of news sites that share content, the advice above about republishing
is applicable to your network. Select what you consider to be the original article and considerblocking duplicatesor making use of thecanonicalto point to the original.
Transparency
Be transparent:Visitors to your site want to trust and understand who publishes it and information about those
who have written articles. That's why ourcontent guidelinesstress that content should have posts with clear bylines, information about authors, and
contact information for the publication.
Don't be deceptive:Ourcontent policiesdo not allow sites or accounts that impersonate any person or organization, or that
misrepresent or conceal their ownership or primary purpose. We do not allow sites or accounts
that engage in coordinated activity to mislead users. This includes, but isn't limited to,
sites or accounts that misrepresent or conceal their country of origin or that direct content
at users in another country under false premises.
More tips
Avoid taking part in link schemes:Don't participate in link schemes, which can includelarge-scale article marketing programsor selling links that pass PageRank. Review our page onlink schemesfor more information.
Use structured data for rich presentation:Both those usingAMPand non-AMP
pages can make use ofstructured datato optimize your content for rich results or carousel-like presentations.
Protect your users and their data: Consider securing every page of your
website with HTTPS to protect the integrity and confidentiality of the data users exchange on
your site. You can find more useful tips in ourbest practiceson how to implement HTTPS.
Here's to a great 2019!
We hope these tips help publishers succeed in Google News over the coming year. For those who
have more questions about Google News, we are unable to do one-to-one support. However, we do
monitor ourGoogle News Publisher Forum—which has been newly-revamped—and try to provide guidance on questions that might
help a number of publishers all at once. The forum is also a great resource where publishers share
tips and advice with each other.
Posted by Danny Sullivan, Public Liaison for Search
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle News favors original content and publishers should avoid scraping, rewriting, or republishing content without proper attribution.\u003c/p\u003e\n"],["\u003cp\u003ePublishers should ensure content includes clear headlines, accurate dates and times, and adheres to transparency guidelines by providing author information and contact details.\u003c/p\u003e\n"],["\u003cp\u003eTo enhance visibility, publishers are encouraged to implement structured data, secure their websites with HTTPS, and avoid participating in link schemes.\u003c/p\u003e\n"],["\u003cp\u003eGoogle News assesses various signals for headlines and dates, including HTML title tags and prominent on-page text, and encourages the use of schema.org for date and time accuracy.\u003c/p\u003e\n"],["\u003cp\u003eDuplicate content should be avoided or managed through canonical tags or blocking, particularly for republished content or within a network of news sites sharing content.\u003c/p\u003e\n"]]],["Publishers should ensure clear headlines and accurate dates with visible date/time information and structured data. Block scraped or rewritten content, and use canonical tags or blocking for republished content. Transparency is crucial, including clear bylines, author details, and contact information. Avoid link schemes and use structured data for enhanced presentation. Secure websites with HTTPS. The content advises to consult the Google News Publisher Help Center, review content and technical guidelines, and utilize the Google News Publisher Forum.\n"],null,["# Ways to succeed in Google News\n\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Check out the [update on publication pages](https://support.google.com/news/publisher-center/answer/14859160).\n\nThursday, January 17, 2019\n\n\nWith the New Year now underway, we'd like to offer some best practices and advice we hope will\nlead publishers to more success within Google News in 2019.\n\nGeneral advice\n--------------\n\n\nThere is a lot of helpful information to consider within the\n[Google News Publisher Help Center](https://support.google.com/news/publisher-center/#topic=9010378).\nBe sure to have read the material in this area, in particular the\n[content](https://support.google.com/news/publisher-center/answer/6204050)\nand\n[technical](https://support.google.com/news/publisher-center/topic/9010253)\nguidelines.\n\nHeadlines and dates\n-------------------\n\n- **Present clear headlines:** Google News looks at a variety of signals to determine the headline of an article, including within your HTML title tag and for the most prominent text on the page. [Review our headline tips](https://support.google.com/news/publisher-center/answer/9607104).\n- **Provide accurate times and dates:** Google News tries to determine the time and date to display for an article in a variety of ways. You can help ensure we get it right by using the following methods:\n - **Show one clear date and time:** As per our [date guidelines](https://support.google.com/news/publisher-center/answer/9607104), show a clear, visible date and time between the headline and the article text. Prevent other dates from appearing on the page whenever possible, such as for related stories.\n - **Use structured data:** Use the `datePublished` and `dateModified` schema and use the correct time zone designator for [AMP](/search/docs/appearance/structured-data/article#amp) or [non-AMP pages](/search/docs/appearance/structured-data/article#non-amp).\n- **Avoid artificially freshening stories:** If an article has been substantially changed, it can make sense to give it a fresh date and time. However, don't artificially freshen a story without adding significant information or some other compelling reason for the freshening. Also, do not create a very slightly updated story from one previously published, then delete the old story and redirect to the new one. That's against our [article URLs](https://support.google.com/news/publisher-center/answer/68323) guidelines.\n\nDuplicate content\n-----------------\n\n\nGoogle News seeks to reward independent, original journalistic content by giving credit to the\noriginating publisher, as both users and publishers would prefer. This means we try not to allow\nduplicate content---which includes scraped, rewritten, or republished material---to perform better than\nthe original content. In line with this, these are guidelines publishers should follow:\n\n- **Block scraped content:** [Scraping](/search/docs/advanced/guidelines/scraped-content) commonly refers to taking material from another site, often on an automated basis. Sites that scrape content must [block](https://support.google.com/news/publisher-center/answer/93977) scraped content from Google News.\n-\n **Block rewritten content:**\n Rewriting refers to taking material from another site, then rewriting that material so that it\n is not identical. Sites that rewrite content in a way that provides no substantial or clear\n added value must\n [block](https://support.google.com/news/publisher-center/answer/93977)\n that rewritten content from Google News. This includes, but is not limited to, rewrites that\n make only very slight changes or those that make many word replacements but still keep the\n original article's overall meaning.\n\n-\n **Block or consider canonical for republished content:**\n Republishing refers to when a publisher has permission from another publisher or author to\n republish an original work, such as material from wire services or in partnership with other\n publications.\n\n\n Publishers that allow others to republish content can help ensure that their original versions\n perform better in Google News by asking those republishing to\n [block](https://support.google.com/news/publisher-center/answer/93977)\n or make use of\n [canonical](https://support.google.com/news/publisher-center/answer/9606800).\n\n\n Google News also encourages those that republish material to consider proactively\n [blocking](https://support.google.com/news/publisher-center/answer/93977)\n such content or making use of the\n [canonical](https://support.google.com/news/publisher-center/answer/9606800),\n so that we can better identify the original content and credit it appropriately.\n- **Avoid duplicate content:** If you operate a network of news sites that share content, the advice above about republishing is applicable to your network. Select what you consider to be the original article and consider [blocking duplicates](https://support.google.com/news/publisher-center/answer/9606800) or making use of the [canonical](https://support.google.com/news/publisher-center/answer/9606800) to point to the original.\n\nTransparency\n------------\n\n- **Be transparent:** Visitors to your site want to trust and understand who publishes it and information about those who have written articles. That's why our [content guidelines](https://support.google.com/news/publisher-center/answer/6204050) stress that content should have posts with clear bylines, information about authors, and contact information for the publication.\n- **Don't be deceptive:** Our [content policies](https://support.google.com/news/producer/answer/6204050) do not allow sites or accounts that impersonate any person or organization, or that misrepresent or conceal their ownership or primary purpose. We do not allow sites or accounts that engage in coordinated activity to mislead users. This includes, but isn't limited to, sites or accounts that misrepresent or conceal their country of origin or that direct content at users in another country under false premises.\n\nMore tips\n---------\n\n- **Avoid taking part in link schemes:** Don't participate in link schemes, which can include [large-scale article marketing programs](/search/blog/2017/05/a-reminder-about-links-in-large-scale) or selling links that pass PageRank. Review our page on [link schemes](/search/docs/essentials/spam-policies#link-spam) for more information.\n- **Use structured data for rich presentation:** Both those using [AMP](https://www.ampproject.org/) and non-AMP pages can make use of [structured data](/search/docs/appearance/structured-data/article#non-amp-sd) to optimize your content for rich results or carousel-like presentations.\n- **Protect your users and their data** : Consider securing every page of your website with HTTPS to protect the integrity and confidentiality of the data users exchange on your site. You can find more useful tips in our [best practices](/search/docs/advanced/security/https) on how to implement HTTPS.\n\nHere's to a great 2019!\n-----------------------\n\n\nWe hope these tips help publishers succeed in Google News over the coming year. For those who\nhave more questions about Google News, we are unable to do one-to-one support. However, we do\nmonitor our\n[Google News Publisher Forum](https://support.google.com/news/publisher-center/threads?max_results=20)\n---which has been newly-revamped---and try to provide guidance on questions that might\nhelp a number of publishers all at once. The forum is also a great resource where publishers share\ntips and advice with each other.\n\nPosted by Danny Sullivan, Public Liaison for Search"]]
