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Monday, August 16, 2010
If you want to add video information to a Sitemap or mRSS feed you must specify the location of
the video. This means you must include one of two tags, either thevideo:player_locorvideo:content_loc. In the case of an mRSS feed,
these equivalent tags aremedia:playerormedia:content, respectively.
We need this information to verify that there is actually a live video on your landing page and
to extract metadata and signals from the video bytes for ranking. If one of these tags is not
included we will not be able to verify the video and your Sitemap/mRSS feed will not be crawled.
To reduce confusion, here is some more detail about these elements.
Video Locations Defined
Player Location/URL:the player (for example, .swf) URL with corresponding arguments that
load and play the actual video.
Content Location/URL:the actual raw video bytes (for example, .flv, .avi) containing the
video content.
The Requirements
One of either the playervideo:player_locor contentvideo:content_loclocation is required. However, we strongly suggest you provide both, as they each serve distinct
purposes: player location is primarily used to help verify that a video exists on the page, and
content location helps us extract more signals and metadata to accurately rank your videos.
URL extensions at a glance
Sitemap:
mRSS:
Contents:
<loc>
<link />
The playpage URL
<video:player_loc>
<media:player>(url attribute)
The SWF URL
<video:content_loc>
<media:content>(url attribute)
The FLV or other raw video URL
Note, that all URLs should be unique (every URL in your entire Video Sitemap and mRSS feed should
be unique).
If you would like to better ensure that only Googlebot accesses your content, you can perform areverse DNS lookup.
For more information on Google Videos please visit ourHelp Center,
and to post questions and search for answers check out ourHelp Forum.
Posted by Nelson Lee, Product Manager, Video Search
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle requires either the \u003ccode\u003evideo:player_loc\u003c/code\u003e or \u003ccode\u003evideo:content_loc\u003c/code\u003e tag in your Sitemap or mRSS feed to verify and rank videos.\u003c/p\u003e\n"],["\u003cp\u003eProviding both \u003ccode\u003evideo:player_loc\u003c/code\u003e and \u003ccode\u003evideo:content_loc\u003c/code\u003e is recommended for better video indexing and ranking by Google.\u003c/p\u003e\n"],["\u003cp\u003eAll URLs in your Video Sitemap and mRSS feed, including the playpage URL, SWF URL, and raw video URL, should be unique.\u003c/p\u003e\n"],["\u003cp\u003eReverse DNS lookup can be used to restrict access to your content to only Googlebot.\u003c/p\u003e\n"],["\u003cp\u003eThis blog post might be outdated; refer to the up-to-date \u003ca href=\"/search/docs/crawling-indexing/sitemaps/video-sitemaps\"\u003evideo sitemaps documentation\u003c/a\u003e for the latest information.\u003c/p\u003e\n"]]],["To add video information to a Sitemap or mRSS feed, you must include either `video:player_loc` (or `media:player` in mRSS) or `video:content_loc` (or `media:content`). These tags specify the player URL or the raw video file URL. Providing both is recommended: the player location helps verify the video's existence, while the content location helps with ranking. All URLs within the feed should be unique. Verify only google bot accesses the content using reverse DNS lookup.\n"],null,["# Video Sitemaps: Understanding location tags\n\n| It's been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Read the up-to-date [video sitemaps documentation](/search/docs/crawling-indexing/sitemaps/video-sitemaps).\n\nMonday, August 16, 2010\n\n\nIf you want to add video information to a Sitemap or mRSS feed you must specify the location of\nthe video. This means you must include one of two tags, either the\n`video:player_loc` or `video:content_loc`. In the case of an mRSS feed,\nthese equivalent tags are `media:player` or `media:content`, respectively.\nWe need this information to verify that there is actually a live video on your landing page and\nto extract metadata and signals from the video bytes for ranking. If one of these tags is not\nincluded we will not be able to verify the video and your Sitemap/mRSS feed will not be crawled.\nTo reduce confusion, here is some more detail about these elements.\n\nVideo Locations Defined\n-----------------------\n\n- **Player Location/URL:** the player (for example, .swf) URL with corresponding arguments that load and play the actual video.\n- **Content Location/URL:** the actual raw video bytes (for example, .flv, .avi) containing the video content.\n\nThe Requirements\n----------------\n\n\nOne of either the player `video:player_loc` or content `video:content_loc`\nlocation is required. However, we strongly suggest you provide both, as they each serve distinct\npurposes: player location is primarily used to help verify that a video exists on the page, and\ncontent location helps us extract more signals and metadata to accurately rank your videos.\n\nURL extensions at a glance\n--------------------------\n\n|-----------------------|-----------------------------------|--------------------------------|\n| **Sitemap:** | **mRSS:** | **Contents:** |\n| `\u003cloc\u003e` | `\u003clink /\u003e` | The playpage URL |\n| `\u003cvideo:player_loc\u003e` | `\u003cmedia:player\u003e`(url attribute) | The SWF URL |\n| `\u003cvideo:content_loc\u003e` | `\u003cmedia:content\u003e` (url attribute) | The FLV or other raw video URL |\n\n\nNote, that all URLs should be unique (every URL in your entire Video Sitemap and mRSS feed should\nbe unique).\n\n\nIf you would like to better ensure that only Googlebot accesses your content, you can perform a\n[reverse DNS lookup](/search/docs/crawling-indexing/verifying-googlebot).\n\n\nFor more information on Google Videos please visit our\n[Help Center](/search/docs/appearance/video),\nand to post questions and search for answers check out our\n[Help Forum](https://support.google.com/webmasters/community/thread?tid=5216d9b9a700866a).\n\nPosted by Nelson Lee, Product Manager, Video Search"]]
