Stay organized with collectionsSave and categorize content based on your preferences.
Thursday, February 26, 2015
When it comes to search on mobile devices, users should get the most relevant and timely results,
no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile
devices to access the internet, ouralgorithmshave to adapt to these usage patterns. In the past, we've made updates to ensure a site isconfigured properlyandviewable on modern devices.
We've made it easier for users tofind mobile-friendly web pagesand we've introducedApp Indexingto surface useful content from apps. Today, we're announcing two important changes to help users
discover more mobile-friendly content:
More mobile-friendly websites in search results
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This
change will affect mobile searches in all languages worldwide and will have a significant impact
in our search results. Consequently, users will find it easier to get relevant, high quality
search results that are optimized for their devices.
To get help with making a mobile-friendly site, check out ourguide to mobile-friendly sites. If you're a
webmaster, you can get ready for this change by using the following tools to see how Googlebot
views your pages:
If you have a site, you can use your Webmaster Tools account to get a full list of mobile
usability issues across your site using theMobile Usability Report.
More relevant app content in search results
Starting today, we will begin to use information from indexed apps as a factor in ranking for
signed-in users who have the app installed. As a result, we may now surface content from indexed
apps more prominently in search. To find out how to implement App Indexing, which allows us to
surface this information in search results, have a look at ourstep-by-step guideon the developer site.
If you have questions about either mobile-friendly websites or app indexing, we're always happy to
chat in ourWebmaster Help Forum.
Posted byTakaki Makino, Chaesang Jung, and Doantam Phan
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle Search will prioritize mobile-friendly websites in its ranking algorithm starting April 21, impacting mobile searches globally.\u003c/p\u003e\n"],["\u003cp\u003eContent from indexed apps will be used as a ranking factor for signed-in users with the app installed, leading to more prominent app content in search results.\u003c/p\u003e\n"],["\u003cp\u003eWebsite owners are encouraged to utilize Google's mobile-friendly test and mobile usability report to prepare for these changes.\u003c/p\u003e\n"],["\u003cp\u003eApp developers can implement App Indexing to make their app content more discoverable through Google Search.\u003c/p\u003e\n"]]],["Starting April 21st, mobile-friendliness will be a more significant ranking factor in mobile searches globally, improving the quality of results for mobile users. Also, information from indexed apps will be used as a ranking factor for signed-in users who have the app installed. Tools like the Mobile-Friendly Test and the Mobile Usability Report can help webmasters prepare. App indexing will surface app content in search results more prominently.\n"],null,["# Finding more mobile-friendly search results\n\nThursday, February 26, 2015\n\n\nWhen it comes to search on mobile devices, users should get the most relevant and timely results,\nno matter if the information lives on mobile-friendly web pages or apps. As more people use mobile\ndevices to access the internet, our\n[algorithms](https://www.google.com/search/howsearchworks/algorithms/)\nhave to adapt to these usage patterns. In the past, we've made updates to ensure a site is\n[configured properly](/search/blog/2013/06/changes-in-rankings-of-smartphone_11)\nand\n[viewable on modern devices](/search/blog/2014/07/promoting-modern-websites-for-modern).\nWe've made it easier for users to\n[find mobile-friendly web pages](/search/blog/2014/11/helping-users-find-mobile-friendly-pages)\nand we've introduced\n[App Indexing](https://firebase.google.com/docs/app-indexing/)\nto surface useful content from apps. Today, we're announcing two important changes to help users\ndiscover more mobile-friendly content:\n\nMore mobile-friendly websites in search results\n-----------------------------------------------\n\n\nStarting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This\nchange will affect mobile searches in all languages worldwide and will have a significant impact\nin our search results. Consequently, users will find it easier to get relevant, high quality\nsearch results that are optimized for their devices.\n\n\nTo get help with making a mobile-friendly site, check out our\n[guide to mobile-friendly sites](/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing). If you're a\nwebmaster, you can get ready for this change by using the following tools to see how Googlebot\nviews your pages:\n\n- If you want to test a few pages, you can use the [Mobile-Friendly Test](https://search.google.com/test/mobile-friendly).\n- If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the [Mobile Usability Report](https://search.google.com/search-console/mobile-usability).\n\nMore relevant app content in search results\n-------------------------------------------\n\n\nStarting today, we will begin to use information from indexed apps as a factor in ranking for\nsigned-in users who have the app installed. As a result, we may now surface content from indexed\napps more prominently in search. To find out how to implement App Indexing, which allows us to\nsurface this information in search results, have a look at our\n[step-by-step guide](https://firebase.google.com/docs/app-indexing/)\non the developer site.\n\n\nIf you have questions about either mobile-friendly websites or app indexing, we're always happy to\nchat in our\n[Webmaster Help Forum](https://support.google.com/webmasters/threads?hl=en&thread_filter=(category:crawling_indexing_ranking)).\n\nPosted by [Takaki Makino](http://www.snowelm.com/~t/), Chaesang Jung, and Doantam Phan"]]
