StartingSeptember 8, 2025, every new line item will need to declare whether or not they will serve Eurpoean Union (EU) political ads. Display & Video 360 API and SDF uploads that don't provide declarations will fail. See ourdeprecations pagefor more details on how to update your integration to make this declaration.
Settings that control the performance goal of a campaign or insertion order.
JSON representation
{"performanceGoalType":enum (PerformanceGoalType),// Union fieldperformance_goal_valuecan be only one of the following:"performanceGoalAmountMicros":string,"performanceGoalPercentageMicros":string,"performanceGoalString":string// End of list of possible types for union fieldperformance_goal_value.}
Union fieldperformance_goal_value. Required. The performance goal value corresponding to a givenperformance_goal_type.performance_goal_valuecan be only one of the following:
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-18 UTC."],[[["\u003cp\u003eDisplay & Video 360 API v1 is sunsetted.\u003c/p\u003e\n"],["\u003cp\u003ePerformance goals can be set for campaigns or insertion orders using various types like CPM, CPC, CPA, CTR, and others.\u003c/p\u003e\n"],["\u003cp\u003ePerformance goals use either monetary values (in micros), percentages (in micros), or custom KPI strings depending on the goal type.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eperformanceGoalType\u003c/code\u003e defines the type of the performance goal, while \u003ccode\u003eperformance_goal_value\u003c/code\u003e specifies the target value in the appropriate format.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003ePerformanceGoalType\u003c/code\u003e offers a range of options like CPM, CPC, CPA, CTR, Viewability, CPIAVC, and others to align with campaign objectives.\u003c/p\u003e\n"]]],[],null,["# PerformanceGoal\n\n| Display \\& Video 360 API v1 has been sunset.\n- [JSON representation](#SCHEMA_REPRESENTATION)\n- [PerformanceGoalType](#PerformanceGoalType)\n\nSettings that control the performance goal of a campaign or insertion order.\n\n| JSON representation |\n|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| ``` { \"performanceGoalType\": enum (/display-video/api/reference/rest/v1/PerformanceGoal#PerformanceGoalType), // Union field `performance_goal_value` can be only one of the following: \"performanceGoalAmountMicros\": string, \"performanceGoalPercentageMicros\": string, \"performanceGoalString\": string // End of list of possible types for union field `performance_goal_value`. } ``` |\n\n| Fields ||\n|-----------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `performanceGoalType` | `enum (`[PerformanceGoalType](/display-video/api/reference/rest/v1/PerformanceGoal#PerformanceGoalType)`)` Required. The type of the performance goal. |\n| Union field `performance_goal_value`. Required. The performance goal value corresponding to a given [performance_goal_type](/display-video/api/reference/rest/v1/PerformanceGoal#FIELDS.performance_goal_type). `performance_goal_value` can be only one of the following: ||\n| `performanceGoalAmountMicros` | `string (`[int64](https://developers.google.com/discovery/v1/type-format)` format)` The goal amount, in micros of the advertiser's currency. Applicable when [performanceGoalType](/display-video/api/reference/rest/v1/PerformanceGoal#FIELDS.performance_goal_type) is one of: - `PERFORMANCE_GOAL_TYPE_CPM` - `PERFORMANCE_GOAL_TYPE_CPC` - `PERFORMANCE_GOAL_TYPE_CPA` - `PERFORMANCE_GOAL_TYPE_CPIAVC` - `PERFORMANCE_GOAL_TYPE_VCPM` For example 1500000 represents 1.5 standard units of the currency. |\n| `performanceGoalPercentageMicros` | `string (`[int64](https://developers.google.com/discovery/v1/type-format)` format)` The decimal representation of the goal percentage in micros. Applicable when [performanceGoalType](/display-video/api/reference/rest/v1/PerformanceGoal#FIELDS.performance_goal_type) is one of: - `PERFORMANCE_GOAL_TYPE_CTR` - `PERFORMANCE_GOAL_TYPE_VIEWABILITY` - `PERFORMANCE_GOAL_TYPE_CLICK_CVR` - `PERFORMANCE_GOAL_TYPE_IMPRESSION_CVR` - `PERFORMANCE_GOAL_TYPE_VTR` - `PERFORMANCE_GOAL_TYPE_AUDIO_COMPLETION_RATE` - `PERFORMANCE_GOAL_TYPE_VIDEO_COMPLETION_RATE` For example, 70000 represents 7% (decimal 0.07). |\n| `performanceGoalString` | `string` A key performance indicator (KPI) string, which can be empty. Must be UTF-8 encoded with a length of no more than 100 characters. Applicable when [performanceGoalType](/display-video/api/reference/rest/v1/PerformanceGoal#FIELDS.performance_goal_type) is set to `PERFORMANCE_GOAL_TYPE_OTHER`. |\n\nPerformanceGoalType\n-------------------\n\nPossible types of performance goals.\n\n| Enums ||\n|-----------------------------------------------|----------------------------------------------------------------------------------------------------------|\n| `PERFORMANCE_GOAL_TYPE_UNSPECIFIED` | Performance goal type is not specified or is unknown in this version. |\n| `PERFORMANCE_GOAL_TYPE_CPM` | The performance goal is set in CPM (cost per mille). |\n| `PERFORMANCE_GOAL_TYPE_CPC` | The performance goal is set in CPC (cost per click). |\n| `PERFORMANCE_GOAL_TYPE_CPA` | The performance goal is set in CPA (cost per action). |\n| `PERFORMANCE_GOAL_TYPE_CTR` | The performance goal is set in CTR (click-through rate) percentage. |\n| `PERFORMANCE_GOAL_TYPE_VIEWABILITY` | The performance goal is set in Viewability percentage. |\n| `PERFORMANCE_GOAL_TYPE_CPIAVC` | The performance goal is set as CPIAVC (cost per impression audible and visible at completion). |\n| `PERFORMANCE_GOAL_TYPE_CPE` | The performance goal is set in CPE (cost per engagement). |\n| `PERFORMANCE_GOAL_TYPE_CLICK_CVR` | The performance goal is set in click conversion rate (conversions per click) percentage. |\n| `PERFORMANCE_GOAL_TYPE_IMPRESSION_CVR` | The performance goal is set in impression conversion rate (conversions per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_VCPM` | The performance goal is set in VCPM (cost per thousand viewable impressions). |\n| `PERFORMANCE_GOAL_TYPE_VTR` | The performance goal is set in YouTube view rate (YouTube views per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_AUDIO_COMPLETION_RATE` | The performance goal is set in audio completion rate (complete audio listens per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_VIDEO_COMPLETION_RATE` | The performance goal is set in video completion rate (complete video views per impression) percentage. |\n| `PERFORMANCE_GOAL_TYPE_OTHER` | The performance goal is set to Other. |"]]
