Settings that control the bid strategy for YouTube and Partners resources.
| JSON representation |
|---|
{ "type" : enum ( |
type
enum (
YoutubeAndPartnersBiddingStrategyType
)
The type of the bidding strategy.
value
string ( int64
format)
The value used by the bidding strategy.
When the bidding strategy is assigned at the line item level, this field is only applicable for the following strategy types:
-
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPA -
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_ROAS
When the bidding strategy is assigned at the ad group level, this field is only applicable for the following strategy types:
-
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPM -
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPV -
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPA -
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPM -
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_RESERVE_CPM -
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_ROAS
If not using an applicable strategy, the value of this field will be 0.
adGroupEffectiveTargetCpaValue
string ( int64
format)
Output only. The effective target CPA for ad group, in micros of advertiser's currency.
adGroupEffectiveTargetCpaSource
enum (
BiddingSource
)
Output only. Source of the effective target CPA value for ad group.
YoutubeAndPartnersBiddingStrategyType
Possible types of bidding strategy for YouTube and Partners resources.
| Enums | |
|---|---|
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_UNSPECIFIED
|
Type is not specified or unknown. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPV
|
A bidding strategy that pays a configurable amount per video view. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MANUAL_CPM
|
A bidding strategy that pays a configurable amount per impression. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPA
|
A bidding strategy that automatically optimizes conversions per dollar. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPM
|
A bidding strategy that pays a configurable amount per impression. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_RESERVE_CPM
|
A bidding strategy for YouTube Instant Reserve line items that pays a fixed amount per impression. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MAXIMIZE_LIFT
|
An automated bidding strategy that sets bids to achieve maximum lift. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MAXIMIZE_CONVERSIONS
|
A bidding strategy that automatically maximizes number of conversions given a daily budget. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_CPV
|
A bidding strategy that automatically optimizes cost per video view. |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_TARGET_ROAS
|
A bidding strategy that automatically maximizes revenue while averaging a specific target Return On Ad Spend (ROAS). |
YOUTUBE_AND_PARTNERS_BIDDING_STRATEGY_TYPE_MAXIMIZE_CONVERSION_VALUE
|
A bidding strategy that automatically sets bids to maximize revenue while spending your budget. |
BiddingSource
Source of the bidding value.
| Enums | |
|---|---|
BIDDING_SOURCE_UNSPECIFIED
|
Bidding source is not specified or unknown. |
BIDDING_SOURCE_LINE_ITEM
|
Bidding value is inherited from the line item. |
BIDDING_SOURCE_AD_GROUP
|
Bidding value is defined in the ad group. |
