AI-generated Key Takeaways
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Display & Video 360 API v2 has sunset.
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Partner costs are expenses in running a campaign, excluding media costs and data fees, such as DV360 or third-party ad server fees.
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Partner costs have a JSON representation with fields for cost type, fee type, invoice type, and fee value (amount or percentage).
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The content defines various possible types for partner costs, fee types, and invoice types with corresponding enum values.
Settings that control a partner cost.
A partner cost is any type of expense involved in running a campaign, other than the costs of purchasing impressions (which is called the media cost) and using third-party audience segment data (data fee). Some examples of partner costs include the fees for using DV360, a third-party ad server, or a third-party ad serving verification service.
| JSON representation |
|---|
{ "costType" : enum ( |
costType
enum (
PartnerCostType
)
Required. The type of the partner cost.
feeType
enum (
PartnerCostFeeType
)
Required. The fee type for this partner cost.
invoiceType
enum (
PartnerCostInvoiceType
)
The invoice type for this partner cost.
- Required when
costTypeis one of:-
PARTNER_COST_TYPE_ADLOOX -
PARTNER_COST_TYPE_DOUBLE_VERIFY -
PARTNER_COST_TYPE_INTEGRAL_AD_SCIENCE.
-
- Output only for other types.
fee_value
. Applicable when the cost_type
is not PARTNER_COST_TYPE_DV360_FEE
. For PARTNER_COST_TYPE_DV360_FEE
the field will be 0 on read and an automated fee will be applied. fee_value
can be only one of the following:feeAmount
PartnerCostType
Possible types of a partner cost.
| Enums | |
|---|---|
PARTNER_COST_TYPE_UNSPECIFIED
|
Type value is not specified or is unknown in this version. |
PARTNER_COST_TYPE_ADLOOX
|
The cost is charged for using Adloox. Billed by the partner. |
PARTNER_COST_TYPE_ADLOOX_PREBID
|
The cost is charged for using Adloox Pre-Bid. Billed through DV360. |
PARTNER_COST_TYPE_ADSAFE
|
The cost is charged for using AdSafe. Billed by the partner. |
PARTNER_COST_TYPE_ADXPOSE
|
The cost is charged for using AdExpose. Billed by the partner. |
PARTNER_COST_TYPE_AGGREGATE_KNOWLEDGE
|
The cost is charged for using Aggregate Knowledge. Billed by the partner. |
PARTNER_COST_TYPE_AGENCY_TRADING_DESK
|
The cost is charged for using an Agency Trading Desk. Billed by the partner. |
PARTNER_COST_TYPE_DV360_FEE
|
The cost is charged for using DV360. Billed through DV360. |
PARTNER_COST_TYPE_COMSCORE_VCE
|
The cost is charged for using comScore vCE. Billed through DV360. |
PARTNER_COST_TYPE_DATA_MANAGEMENT_PLATFORM
|
The cost is charged for using a Data Management Platform. Billed by the partner. |
PARTNER_COST_TYPE_DEFAULT
|
The default cost type. Billed by the partner. |
PARTNER_COST_TYPE_DOUBLE_VERIFY
|
The cost is charged for using DoubleVerify. Billed by the partner. |
PARTNER_COST_TYPE_DOUBLE_VERIFY_PREBID
|
The cost is charged for using DoubleVerify Pre-Bid. Billed through DV360. |
PARTNER_COST_TYPE_EVIDON
|
The cost is charged for using Evidon. Billed by the partner. |
PARTNER_COST_TYPE_INTEGRAL_AD_SCIENCE_VIDEO
|
The cost is charged for using Integral Ad Science Video. Billed by the partner. |
PARTNER_COST_TYPE_INTEGRAL_AD_SCIENCE_PREBID
|
The cost is charged for using Integral Ad Science Pre-Bid. Billed through DV360. |
PARTNER_COST_TYPE_MEDIA_COST_DATA
|
The cost is charged for using media cost data. Billed by the partner. |
PARTNER_COST_TYPE_MOAT_VIDEO
|
The cost is charged for using MOAT Video. Billed by the partner. |
PARTNER_COST_TYPE_NIELSEN_DAR
|
The cost is charged for using Nielsen Digital Ad Ratings. Billed through DV360. |
PARTNER_COST_TYPE_SHOP_LOCAL
|
The cost is charged for using ShopLocal. Billed by the partner. |
PARTNER_COST_TYPE_TERACENT
|
The cost is charged for using Teracent. Billed by the partner. |
PARTNER_COST_TYPE_THIRD_PARTY_AD_SERVER
|
The cost is charged for using a third-party ad server. Billed by the partner. |
PARTNER_COST_TYPE_TRUST_METRICS
|
The cost is charged for using TrustMetrics. Billed by the partner. |
PARTNER_COST_TYPE_VIZU
|
The cost is charged for using Vizu. Billed by the partner. |
PARTNER_COST_TYPE_ADLINGO_FEE
|
The cost is charged for using AdLingo. Billed through DV360. |
PARTNER_COST_TYPE_CUSTOM_FEE_1
|
The cost is charged as custom fee 1. Billed by the partner. |
PARTNER_COST_TYPE_CUSTOM_FEE_2
|
The cost is charged as custom fee 2. Billed by the partner. |
PARTNER_COST_TYPE_CUSTOM_FEE_3
|
The cost is charged as custom fee 3. Billed by the partner. |
PARTNER_COST_TYPE_CUSTOM_FEE_4
|
The cost is charged as custom fee 4. Billed by the partner. |
PARTNER_COST_TYPE_CUSTOM_FEE_5
|
The cost is charged as custom fee 5. Billed by the partner. |
PARTNER_COST_TYPE_SCIBIDS_FEE
|
The cost is charged for using Scibids. Billed through DV360. This type is currently only available to certain customers. Other customers attempting to use this type will receive an error. |
PartnerCostFeeType
Possible fee types of a partner cost.
PARTNER_COST_FEE_TYPE_UNSPECIFIED
PARTNER_COST_FEE_TYPE_CPM_FEE
The partner cost is a fixed CPM fee.
Not applicable when the partner cost costType
is one of:
-
PARTNER_COST_TYPE_MEDIA_COST_DATA -
PARTNER_COST_TYPE_DV360_FEE.
PARTNER_COST_FEE_TYPE_MEDIA_FEE
The partner cost is a percentage surcharge based on the media cost.
Not applicable when the partner costType
is one of:
-
PARTNER_COST_TYPE_SHOP_LOCAL -
PARTNER_COST_TYPE_TRUST_METRICS -
PARTNER_COST_TYPE_INTEGRAL_AD_SCIENCE_VIDEO -
PARTNER_COST_TYPE_MOAT_VIDEO.
PartnerCostInvoiceType
Possible invoice types of a partner cost.
| Enums | |
|---|---|
PARTNER_COST_INVOICE_TYPE_UNSPECIFIED
|
Type value is not specified or is unknown in this version. |
PARTNER_COST_INVOICE_TYPE_DV360
|
Partner cost is billed through DV360. |
PARTNER_COST_INVOICE_TYPE_PARTNER
|
Partner cost is billed by the partner. |

